In recent years, fast and delicious prepared dishes have become popular with consumers. Prepared dishes refer to the use of modern standardized assembly line operations, the raw materials of the dishes pre-processed finished or semi-finished products, after simple cooking or heating can be directly eaten convenience dishes. As the double festival approaches, the pre-made cuisine has also ushered in an explosive growth.
The double festival is approaching The order for prepared dishes has soared
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When the reporter opened an e-commerce platform and searched for "prefabricated dishes" as a keyword, he found that the monthly sales of prefabricated vegetable products of many merchants have exceeded 10,000. The category is not only some regular home cooking, but also dishes with complicated production processes such as Buddha jumping off the wall and chopping pepper fish heads.
Chen Bo, head of the prefabricated vegetable industry on an e-commerce platform: Compared with last year, the overall sales this year almost doubled.
Zhang Bin, a staff member of the purchasing department of a fresh supermarket: From December to now, there is about a 30-50% increase.
At the same time, in Beijing, many restaurants have also launched pre-made dishes for Chinese New Year's Eve meal sets. The person in charge of a restaurant told reporters that the price of the prefabricated Chinese New Year's Eve meal set ranged from 399 yuan to 1266 yuan, because many customers chose to stay in Beijing for the New Year this year, and the order for the Chinese New Year's Eve meal pre-made dish set was very hot.
Yang Yihong, head of a store in Beijing, Dongpo, Meizhou: Our booking volume has increased by 1-20% compared with last year. The category has also increased by 4-5 Chinese New Year's Eve meal sets compared with last year.
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The reporter found in the investigation that the pre-made dish that ripped open the package, directly under the pot, and could be served in just a few minutes did provide convenience for many people. So, how big is the market for prepared vegetables? Who are the main consumers?
As the doorbell rang, Jiang Hao, who lives in Beijing's Chaoyang District, received a meal. He told reporters that he has now entered the "pit" of prepared dishes, and basically relies on prepared dishes for three meals a day.
Jiang Hao told reporters that taking a portion of boiled beef as an example, it costs seventy or eighty yuan to order food in the restaurant, while the pre-made dish is only twenty or thirty yuan. This year's New Year, I decided to spend the Chinese New Year's Eve with my family in choosing a prepared set menu.
Beijing consumer Jiang Hao: If this Chinese New Year's Eve meal is booked in a restaurant, how to eat two or three thousand yuan, if you eat this set of Chinese New Year's Eve rice pre-made dish set, there are 1,000 yuan to eat very well.
According to data from a takeaway platform, compared with the same period last year, the number of prefabricated vegetable orders increased by more than 50%.
The reporter found in the investigation that in the face of a variety of pre-made dishes, consumers are most worried about the safety and nutrition of food.
Experts said that in the case of good packaging and proper storage, the flavor, taste and safety of prepared dishes are relatively guaranteed. As long as the meat and vegetarian combination and nutritional balance, consumers can eat with confidence.
He Jiguo, associate professor of the Food College of China Agricultural University: Generally not cooked thoroughly, just do 7 points and 8 points, and then we reheat, the difference between the prefabricated dish and the dish we make at home is not very different in terms of nutrition.
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(Edited by Zhang Xiaoxuan)