On December 23, URF Young Power Consumer Group (hereinafter referred to as "Yingzhan Group") released the strategic layout of Young Force for "Generation Z", launched its "X Factory Young Force Workshop" (hereinafter referred to as "Young Force Factory") innovation business segment, and jointly discussed "the symbiotic development of Young Force Culture and New Consumption in the New Generation" from the multiple directions of Generation Z consumption, Young Force Trend and Meta-universe Concept.
After the renovation, a new incubation platform was launched
Szeto Wencong, chairman of Yingzhan Group, shared the deepening layout of the "Young Force" strategy. With the concept of "culture first, consumption comes first", the Group has created a precedent of "curatorial retail", and is committed to the research and development of young power consumer IP, taking cultural content as the starting point, cross-border integration, in-depth expansion, developing derivative peripheral commodities and exerting broader commercial potential. Taking the theme of Young Force as the source point, Yingzhan is forming the "X" series "Trend Consumption Destination" cluster, and its "Center" and "Young Force" market are rapidly developing into a gathering place for the "new generation lifestyle" in China, a spiritual highland for young force culture and a resort for trend consumption.
X Factory Young Force Workshop
The newly launched Young Force Workshop is located in the Huaihai Middle Road business district of Huangpu District, Shanghai, and is partially renovated by Yingzhan Group. With a new perspective, Young Force Workshop answers how to start from the young force culture and transform young consumption energy into a new growth pole of the business model. Young Force Workshop is positioned as an incubation platform integrating youth culture generator, art and creative laboratory and product research and development production line under Yingzhan Exhibition. At present, The Young Force Workshop is building a new Young Force ecosystem, and relying on a series of unique positions and resource advantages to efficiently complete the multi-field layout. In the future, the establishment of the platform of Young Force Workshop will also create a complete industrial chain from all angles of domestic trend cultural creativity, extension, landing, and consumption.
Combined with the advantages of "Young Force", at the sharing meeting, Szeto Wencong announced that it will launch a trendy consumer destination in Beijing by the end of 2022 - THE BOX | Young Force Center. In addition, Young Force Workshop and Kearney Consulting announced that they will jointly release the "Young Force Consumption Report" with industry influence and authority.
Innovative consumption based on youthful strength
Yingzhan Group is committed to practicing the new youth culture self-confidence and innovative lifestyle, founded in 2014, coinciding with the early stage of China's urban renewal, as the first innovative consumer group in China to focus on exploring the "new generation of lifestyle", from the pioneer community to the new national trend culture, and then deeply operating the "young power consumption destination", the business extends to the full-cycle planning of trendy goods, digital self-media platform, new art cross-border and other new directions.
Ying launched a precedent for "curatorial retail", and has gradually formed an "X" series of trend consumer destination clusters including "Young Force Center" and "Young Force Market". According to reports, in addition to the transformation of Bailian TX Huaihai, Yingzhan Group operates 88 Tongren Road, Shanghai Xinlin Life Station, Nanjing Road U479 Project and so on in other core business districts in Shanghai.
In the view of Yingzhan Group, under the background of the new round of global business changes, the logic of the entire consumer industry has undergone tremendous changes, and it has also spawned a strong endogenous development momentum of the domestic new consumer industry. China's new generation of "young power" culture is entering the mainstream of consumption, nurturing unlimited business potential. Innovative growth brands will have more possibilities to develop into mature world brands. Yingzhan promotes circular consumption through the layout of "New Track of Young Force" and realizes the corporate direction of "walking with Young Force".