On the morning of December 26, Beijing time, the 1,500-square-meter NBA Tianjin flagship store was officially opened at the Tianhe City Shopping Center at No. 263 Heping Road, Heping District.
NBA China, Thobo Sports leaders and more than 80 media, guests and opinion leaders who love basketball culture attended the opening site to witness another important moment in the NBA's development process in China.
The opening ceremony kicked off with a creative fancy basketball show. After enjoying the wonderful performance, the host announced the official start of the ceremony. In order to create a deeper Chinese cultural atmosphere and convey the festive and auspicious atmosphere, the organizers also specially invited the local lion dance team in Tianjin to bring the performance of "RuiShi He Xin". The leaders of the NBA and Taobo Sports jointly lit up and woke up Ruishi. Then cut the color silk, which means winning the first prize and celebrating the official opening of the NBA Tianjin flagship store.
Prior to the opening of the NBA Tianjin flagship store, Chinese mainland already had two operating NBA flagship stores, namely the NBA Beijing flagship store, the first NBA flagship store in mainland China, which opened on April 10, 2019, and the NBA Guangzhou flagship store, the world's largest NBA flagship store, which opened on November 10, 2020.
As the latest image of the NBA flagship store, why did it choose to settle in Tianjin?
Mr. Tong Kaishen, vice president of NBA China, said in his speech at the scene: "Tianjin and basketball have a deep historical origin. As the birthplace of Chinese basketball, Tianjin has an unshakable position in the history of the development of Chinese basketball. In 1904, China's first student basketball team was established in Tianjin. In 1916, a legendary team in the annals of Chinese basketball, the "Nankai Five Tigers" basketball team, was born in Tianjin. In 2021, on the occasion of the 75th anniversary of the founding of the NBA, the NBA will continue to nourish and sow the seeds of basketball in this land of basketball culture and let more people like this hot-blooded sport. ”
To celebrate the grand opening of the NBA Tianjin flagship store, famous NBA player Stephen Marbury sent his blessings through a video. On the occasion of the NBA's 75th anniversary, Marbury invites fans to the NBA Tianjin flagship store to experience the original NBA culture.
In addition, there are Nie Xiaoyu, Yang Zheng, Cao Fang and other basketball masters also sent opening blessings to the NBA Tianjin flagship store through video forms, and more opinion leaders who love basketball culture, Ai Lin, Xiao Sun, and Chang Lechen, personally visited the opening site to experience the pure NBA culture with everyone, adding many highlights to the opening activities.
It is worth noting that the NBA has prepared a commemorative NBA 75th anniversary diamond-encrusted basketball replica for the NBA Tianjin flagship store. The sparkling diamond-encrusted basketball, which represents the bright star of the NBA's 75th anniversary, shines brightly. Famous NBA stars such as LeBron James, Bill Russell, Russell Westbrook and others have sent blessings to the majority of fans with this 75th anniversary diamond-set basketball;
In November 2021, the NBA also exhibited this historic diamond-set basketball at the 4th China International Import Expo, and its brilliance also conveyed the NBA's blessings and hopes for the new store. Taobo Sports also prepared Tianjin characteristic clay man Zhang, giving back to the NBA. Interactive activities such as graffiti, paper-cutting, and clay kneading were also arranged at the opening site to convey basketball culture and Tianjin's regional characteristics and culture to fans and fans.
The NBA Tianjin flagship store is operated by Tobo Sports and is divided into two floors, making it the largest NBA flagship store in North China.
An interactive area was set up on the first floor of the flagship store, and the ball frame on the field was moved to the store, and the second floor integrated experience, exhibition and sale. Fans and consumers can not only enjoy the NBA's treasured souvenirs, but also buy many NBA-licensed brands and products, including Mitchell & Ness vintage jerseys, NBA Style fashion trends, New Era hats, nba kids, and a wide range of NBA accessories. There are also limited goods with tianjin local characteristics, such as the word "TIANJIN" sewn on sweatshirts and the pattern of the bun image, so exquisite design makes people clap their hands.
In addition, the store design also fully reflects the NBA's full sincerity to fans, such as the pro-signing collection area inspired by the American garage; the retro classic area inspired by the players' locker room; and the Jumbotron and central zenith that reproduce the classic shape of the NBA arena, etc., taking people to immerse themselves in the NBA basketball culture at the same time, but also convenient for the majority of fans to punch the card to take souvenirs.
Entering the NBA Tianjin flagship store, in addition to the authorized products created for Chinese fans, wonderful interactive activities will be held from time to time, such as basketball graffiti, spectator parties, star cards and jersey sharing meetings, etc., so that fans can feel the rich NBA cultural atmosphere and deepen their understanding of the surrounding culture of basketball.
In the future, NBA China will be committed to working with partners to share the cutting-edge NBA basketball culture with Chinese NBA fans and friends in a timely manner.
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