Text/Long Minfei
On December 22, the State Administration of Taxation Jiangsu Provincial Taxation Bureau, Zhejiang Provincial Taxation Bureau, Shanghai Municipal Taxation Bureau, Guangdong Provincial Taxation Bureau, and Beijing Municipal Taxation Bureau successively issued notices requiring star artists and network anchors who have not paid attention to their own tax-related problems or are not in place for self-inspection and rectification, etc., to pay close attention to self-examination in accordance with the tax law and relevant notification requirements, and to take the initiative to report and correct tax-related problems to the tax department by the end of 2021. (Beijing Youth Daily, December 22)
Recently, due to evasion of 643 million yuan in taxes and other underpayment of taxes of 643 million yuan and other underpayment of taxes of 600 million yuan between 2019 and 2020, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau of the State Administration of Taxation pursued Huang Wei (online name: WeiYa) for paying taxes, collecting late fees and imposing fines, totaling 1.341 billion yuan. As soon as the matter came out, controversy arose. As the "first sister" of the live broadcast with goods industry, weiya's punishment can indeed bring greater warning value and better deterrence effect. Paying taxes according to law is the obligation of every citizen, and it is even more so for public figures. Unfortunately, Via's desperate side took risks, and in the end, it was also considered to be self-inflicted.
Wei Ya's affair seems to be a personal matter, but in fact, it is only a realistic microcosm of the chaos of live streaming with goods. Prior to this, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau had pursued the tax evasion of two online anchors, Sydney and Lin Shanshan. A pile of cases of tax evasion by network anchors show that the online live broadcasting industry is still in a barbaric growth era, and there are many loopholes that can be drilled, otherwise, there will not be so many tax evasions. This point can be corroborated by reality - in September 2021, the State Administration of Taxation issued a special notice to clarify that network anchors who can take the initiative to report and correct tax-related problems in a timely manner before the end of 2021 can be mitigated, mitigated or exempted from punishment in accordance with the law.
Nowadays, the tax authorities in many parts of the country have also once again emphasized that celebrities and network anchors with tax-related issues are invited to pay close attention to self-examination in accordance with the tax law and relevant notification requirements, and take the initiative to report and correct tax-related problems to the tax department before the end of 2021. At the same time, the tax department also stressed that the tax penalties will be mitigated, mitigated or exempted according to the requirements of the notice. As for those who refuse to self-examine and self-correct, or who are perfunctory and incomplete in self-examination and self-correction, they will still be seriously dealt with. Such a practice is a flexible approach, and the previous punishment of network live broadcasters such as Shirley and Via is a very rigid approach. There is rigid softness, rigidity and softness, and rigidity and softness, and this way of handling is indeed convincing.
For the development of any industry, there is a process from non-standard to standardized, and for the webcasting industry, the same is true. Judging from the frequently exposed and reported tax evasion behavior of network anchors, in addition to self-correction and self-examination and severe punishment for this industry, it is also necessary to establish rules and regulations. The so-called establishment of rules and regulations is to strictly supervise the income and tax payment behavior of this industry, urge relevant practitioners to act according to law, and do not exceed the bottom line that should be. The current call is the beginning of correction, and the subsequent standardization and standardization are deeper norms, which is necessary and urgent.
The online live broadcasting industry is still a thriving industry, and it is still a promising industry, but at the same time of rapid development, it cannot exceed the bottom line and beyond the red line, and some rules should be erected, and some punishments should be imposed in a timely manner, only in this way can this industry develop healthily and steadily.