Heavenly song
"The mother is seriously ill and no one cares, the stepfather runs away with money and has no conscience" "The husband travels for 5 months, but the wife is pregnant for 4 months" "The kind woman lives on the street, and the unscrupulous husband eats and drinks spicy"... On the short video platform, many emotional anchors, under the banner of justice, handle a series of family disputes with bizarre plots in the form of Lianmai or on-site mediation. In the live broadcast room, thousands of viewers were fighting for the parties, completely unaware that this was just a deliberately choreographed scene by the other party, and they did not expect that they were falling into the trap of goods they set. (Beijing Evening News, December 22)
Live streaming with goods is booming, not only star artists have entered the live broadcast room and become people with goods, but also some emotional anchors have also brought goods in their own way. Under the guise of mediating disputes and contradictions, they are either righteous and awe-inspiring in front of the camera, or they are righteous and stern, seemingly helping the parties to mediate conflicts and resolve disputes, but when there are more viewers in the live broadcast room, fans come up, and immediately transform into a variety of products.
The possible problems with this kind of goods are: First, these so-called contradictions and disputes are false, and those in front of the camera are also some so-called "ordinary actors", who are just acting according to the script under the arrangement of the emotional anchor team; second, the goods they sell in the live broadcast room are often not on the right board, counterfeit and shoddy, and the consumers find themselves deceived after getting the products, but it is difficult to defend their rights.
Therefore, this is not a normal live streaming with goods, but more like a routine, a kind of flickering, and even a scam. On the one hand, finding actors to act according to the script, but telling the audience that this is true, is undoubtedly a kind of fooling and deceiving the audience; on the other hand, selling those shoddy, counterfeit and inferior products to the audience also seriously damages the legitimate rights and interests of consumers.
With the increasing controversy and doubts caused by this "acting" live broadcast, a short video platform has previously released the "Announcement of Penalties for Violations of "Selling Miserable Goods, Acting Hype". The announcement said that the platform has imposed illegal penalties for selling tragic goods, fabricating bizarre stories, acting and hype. In just 30 days, the platform handled 446 related illegal live broadcast rooms, banned 33 illegal accounts, including 10 anchors with more than one million fans, and many anchors were banned from live broadcasting permissions.
The platform must continue to strengthen the supervision and review of the strength, and this kind of "drama-style" live broadcast should be hit as soon as it appears, and it should not be given the opportunity to grow. At the same time, practical and effective measures should be taken to prohibit emotional anchors who have been banned from changing to a live broadcast room to "resurrect" again through face recognition and other means.