Beijing News Shell Financial News (reporter Chen Weicheng) Gome ushered in the 35th anniversary. On the afternoon of December 22, at the "Gome All-Retail Ecosystem Partner Conference and gome's 35th Anniversary Launching Ceremony", Huang Guangyu, founder of Gome Group, said that over the past year or so, it has focused on the retail industry and home service industry, and systematically built a six-in-one all-retail ecological sharing platform of "online, offline, supply chain, sharing and co-construction, logistics, big data/cloud".
Huang Guangyu introduced that the online platform with the True Happiness APP as the core focuses on creating two interactive empowerment plates of "music" and "shopping", and carries out entertainment marketing. The offline platform with Gomejia as the core focuses on creating two offline advantages of display experience and local life services. Build a supply chain platform, logistics platform and big data/cloud platform to improve turnover efficiency, reduce costs and increase efficiency. Create a "sharing and co-construction" platform, support the distribution of all goods on the platform, and all parties joining the platform to achieve member interoperability, data sharing, and points exchange.
At the meeting, Fang Wei, senior vice president of Gome Retail, said that the "all-retail ecological sharing platform" is the core strategy of the second phase of Gome's "home and life" strategy. To implement the strategy, Gome Retail issued a series of announcements on November 26, including the conclusion of 11 agreements between Gome Retail, a subsidiary of Gome Retail, and Gome True Happiness and Gome Holding Group for ongoing related party transactions across a number of businesses, including renewed and new agreements.
Gome Retail launched a logistics platform and entered into a convertible bond investment agreement of RMB900 million with AXN Logistics. After exercising the option, Gome Retail will hold a 30% stake in Accion Logistics, which will be considered an associate of the Company. Recently, Han Lei, CEO of Aceton Logistics, said in an interview with the media that Acen Logistics has an IPO plan and is currently in the stage of introducing war investment.
The Beijing News shell financial reporter noted that since the beginning of this year, Gome has deeply integrated its internal business. In January this year, Gome launched the "Really Happy" APP. Subsequently, Gome split really happy and operated independently. In October this year, the "True Happiness" APP was redesigned and trial-run. In addition, in August this year, Gome entered the field of discounts and launched the Gome Folding app.
In April this year, Gome added the field of home improvement, announced the home improvement strategy, and launched the dress up home APP. At that time, Huang Guangyu, the founder of Gome, proposed that through the user side to force the optimization of the entire industrial chain, work together with the dresser to build an Internet intelligent decoration ecological platform, and put forward the strategic goal of the dress home by 2024 GMV of 500 billion yuan.
In fact, the field of home improvement is relatively complex, and it is not easy to leverage the industry to reassure users. In this regard, on December 22, Cui Jian, founder and chairman of the dress house, told the Beijing News Shell financial reporter that the dress house launched the "owner agent", consumers can entrust him to complete all the decoration of the home, clearly marked the price charge; in addition, with the help of the dress home BIM software, VR training construction workers, artificial intelligence bone extraction and other digital tools to let users have a different experience.
After more than half a year of development, what is the progress of the business? Cui Jian introduced, "At present, the team has been completed, and the four major platforms of design, materials, home and construction of the dress house have been launched in many places across the country. "At present, the overall downturn of the real estate industry will adjust the original strategic goals? Cui Jian believes that "there is a 5 trillion market in the home improvement industry, and if the platform business model is established, 10% of the market share is completely possible." ”
For dressing up home financing with a listing schedule? Cui Jian said that at present, the platform is still in the development stage, relying on gome's "home life" strategic closed-loop ecosystem, as well as brand endorsement, this year's overall reach of strategic goals. The next step is still to rely on the synergy effect of Gome's various platforms, based on user service, and continue to do a good job in user reputation.
Proofread by Yang Xuli