In the dying year of 2016, what are some of the major events and small things in the tourism circle that are worth remembering? Let's follow the rhythm of Lvjie News, comb through the annual industry hot words, and review the turbulent year.
Run
Travel Heat Index: ★★★
note:
Generally refers to the "burning money subsidy" under the unsustainable, volume of money to escape the tourism B2B enterprises, more insiders joked that now tourism B2B enterprises have "run" into a business model.
Case:
Following the "Ucommune Tourism" in September due to the break of the capital chain and ran away, in 2016, another travel B2B company that ran away once again refreshed people's three views.
On October 17, a company called "Daily Travel Fair" was exposed to a broken capital chain and ran away. According to incomplete statistics, there are more than 3,000 suppliers involved in the "blood list" of the Daily Travel Fair, and the arrears exceed 130 million yuan, which has been dubbed by the media as "the most influential run in the history of the tourism circle".
Comments:
The unpopular tourism B2B platform has been frequently favored in the capital market and has left a deep impression on the entire tourism market. However, the continuous running storm since this year has obviously caused industry insiders to fall to the freezing point of trust in the B2B trading platform.
The turbulent market environment in the past year is also a good time to verify the business model and hematopoietic ability of many tourism B2B platforms, who will be another "naked swimmer" after the tide recedes in the tourism B2B industry at a complex and delicate critical moment?
Delisting
Travel Heat Index: ★★★ ☆
Corresponding to the "listing", the "ultimatum" is launched to the tourism chaos by removing the star titles of 5A and 4A scenic spots.
At the beginning of December, the National Tourism Administration reported that through centralized secret visits and inspections, as of now, a total of 367 4A-level scenic spots and below have been delisted, downgraded, seriously warned, warned, and criticized to varying degrees, and 107 scenic spots have been delisted, including 55 4A-level scenic spots.
The A grade of scenic spots is not an "iron rice bowl", and if it is not good, it will be smashed at any time.
In today's great development and prosperity of tourism, for a city, the scenic spot is not only the economic "golden mountain and silver mountain", but also the image of the "green water and green mountains". In this sense, when scenic spots are investigated or even delisted, it is not only the scenic spots that are in trouble, but also the local tourism authorities.
Call Disney
Travel heat index ★★★ ☆
The Yangtze River Delta region has gathered more than 10 large-scale theme parks, including Shanghai Happy Valley, Wuxi Three Kingdoms City and Shuihu City, Nantong Fantawild Adventure Kingdom, Hangzhou Songcheng Scenic Area, etc. Under the chaos of the crowd, the newly opened Shanghai Di has become the target of public criticism.
On May 28, the first Wanda City opened in Nanchang. On June 16, Shanghai Disneyland officially opened.
Wang Jianlin proudly shouted to Disney in CCTV's "Dialogue": With Wanda here, Shanghai Disney will not be profitable within 20 years!
At the same time, Wanda has strongly acquired major film companies in recent years, on the one hand, it is playing the cultural card, on the other hand, it is also vigorously purchasing new IP, in addition to making money in the film industry, it is also making early plans for the theme park IP. A war without smoke has begun.
Disney's "catfish effect" has emerged. Since the initial preparation, the brand has brought many potential impacts on domestic theme parks, on the one hand, Disney's international popularity is high, which will have a greater diversion of domestic theme parks; on the other hand, it will force domestic theme parks to upgrade and transform.
Remediation of "low-cost tours"
Travel Heat Index ★★★★
"Buy products for free xx tour", "200 yuan tour xx"... Similar extremely low-priced tourism products are "unreasonable low-cost tourism", and rectifying this tourism phenomenon is the focus of the National Tourism Administration this year.
This year, a video circulated on the Internet, a Yunnan tour guide to the tourists naked threat, buy less than 5,000 yuan jadeite do not think of Yunnan. It is reported that the regiment is a "low-priced group" of four or five hundred yuan.
During the Double Eleven period, the National Tourism Administration criticized 9 tourism enterprises such as Donkey Mother, Ant Honeycomb, YouweiHui, Zhongxin, 360 Tourism, and Mango Tourism Network by name at the briefing on rectifying "unreasonable low-cost tourism", especially for several enterprises that did not rectify in place after making commitments to the society.
The so-called "unreasonable low-cost tour" itself is a kind of publicity gimmick, which is a marketing means adopted by operators in order to attract attention. The National Tourism Administration should not only increase punitive damages, but also refine the situation of commercial fraud and forced transactions so that more consumers can avoid the trap.
Visa facilitation
The generous Chinese tourists have become the world's hot "god of wealth". In order to attract Chinese tourists, countries have simplified visa application conditions, extended visa validity, and even launched various multiple-trip visa services.
The agreement between China and Serbia on the mutual exemption of visas for holders of ordinary passports will come into force on January 1, 2017, when tourists with ordinary Chinese private passports can enter Serbia without a visa for 30 days.
As the first visa-free country in Europe to china, the number of Chinese tourists to Serbia has shown an increasing trend. According to statistics, in 2015, Serbia received about 14,200 Chinese tourists, accounting for about 1.3%.
In addition, Australia and Israel have also launched a ten-year multiple visa service for Chinese tourists this year.
More and more countries have simplified visa policies, improved the visa convenience of Chinese tourists, and greatly improved the "gold content" of Chinese passports. It is more convenient for Chinese tourists to go abroad, and the trip of walking away has become a reality.
Sharing economy
Travel heat index ★★★★ ☆
People-oriented travel and accommodation models such as short-term rental platforms, shared bicycles, and shared taxis have subverted people's understanding of traditional travel and accommodation, and the o2o sharing economy model is "a bit hot" this year.
At the end of November this year, Airbnb launched a new service Trips, which combines accommodation experience, itinerary experience and humanistic experience, so that travelers from all over the world can better integrate into the local community and explore and experience local unique activities and cultures in an unprecedented way.
Baidu has invested $600 million in Uber, which has been valued at more than $41 billion, while Airbnb has been valued at more than $13 billion. If Airbnb makes efficient use of all idle housing resources, and Uber makes efficient use of all idle vehicle resources and owner time, then there must be a way for all locals to use local experience, knowledge, etc., for foreign travelers.
Buy buy buy
Travel Heat Index ★★★★★
In 2016, the tourism company set off a record-breaking acquisition carnival, from the merger and reorganization of Wanda Tourism by Tongcheng Tourism, to the purchase of 25% of Hilton's shares by HNA, to the acquisition agreement between Tujia and Ant Short-term Rental.
China's HNA Travel Group last week announced a mandatory takeover offer for Rezidor Hotel Group at SEK 34.86 ($3.78) per share.
HNA Travel acquired Carlson Hotels in April, thereby acquiring a 51% stake in The Red Hotel held by Carlson, prompting HNA to acquire the remaining shares of Rhett.
In addition, the two most noteworthy mergers and acquisitions were in October when Tongcheng confirmed that it would merge and reorganize Wanda Tourism, and after the completion of the transaction, the market value of Tongcheng Tourism would exceed 20 billion yuan; and in July this year, the merger of Hong Kong China Travel Service and China National Travel Service also directly led to the birth of China's largest tourism group.
According to statistics, in 2016, there were about 16 large-scale mergers and acquisitions in the global hotel and OTA field.
In the next 5 years, large-scale mergers and acquisitions will continue to occur in China's hotel industry, civil aviation, travel agencies and other fields, and several large-scale diversified enterprise groups will be formed in the market, which will become a strong support for the sustainable development of China's tourism industry.
Under the global market situation, the M&A boom in the tourism industry will also be stronger, and "hugging the group to heat up" seems to be the general trend.
13th Five-Year Plan for Tourism
The "Thirteenth Five-Year Plan" Tourism Development Plan released yesterday is the action plan and basic guidelines for the development of China's tourism industry in the next five years. The "Plan" solicited the opinions of 54 departments to jointly promote the development of tourism, and the five highlights promoted the realization of global tourism.
In order to promote the orderly implementation of the plan, the 13th Five-Year Plan has designed the implementation path of key tasks, which is reflected in the layout of the space and the arrangement of time.
For example, for the construction of boutique scenic spots and resorts, the plan clearly proposes that the eastern region should focus on the development of leisure and vacation products, and rationally lay out the construction of national tourist resorts in the eastern, central and western regions according to the ratio of 2:1:1;
The central and western regions should focus on the construction of 5A-level scenic spots, and during the "13th Five-Year Plan" period, the new 5A-class scenic spots in the central and western regions will account for 70% of the new increase in the country.
Under the situation of increasingly fierce international development competition and the transformation of China's development momentum, the current Chinese economy does not necessarily pursue a high growth rate, but to pursue a sustainable and high-quality new economic driving force, which requires innovative adjustment of the industrial structure.
As a key development industry clearly pointed out in the modern service sector of the "Thirteenth Five-Year Plan", tourism is also the focus of the current people's normal consumption, and its vigorous development will certainly play a very important role in promoting the adjustment of the national industrial structure.
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