"100% pure juice≠ all juice."
- Very interpretive
Recently, Hongxing Erke's live broadcast room was swept away, and netizens said that they were going to chonghuiyuan juice next. Huiyuan Juice donated 1 million yuan, not much money, the focus is that it is in bankruptcy restructuring, with huge debts.
When Huiyuan went bankrupt, the boss said a very poignant sentence: "I don't understand why our pure juice can't beat their synthetic juice, we are not expensive!" ”
One sentence makes consumers emotionally up, yes! Why did such a good Huiyuan go bankrupt.
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Patriotic to patriotic, there are also consumers began to explore the truth, huiyuan juice is really pure juice? Is its boss Hua Dan "100% pure juice" really all juice? Interpret the Jun to give you a science popularization of the difference between different juice drinks.
<h1 class="pgc-h-arrow-right" data-track="8" >100%, how to understand? </h1>
Those who often drink Huiyuan should know that the Huiyuan ingredient list is written on 100% concentrated juice and pure water. So what is concentration?
First, we need to figure out how juice is produced. Merchants buy fruit from growers, wash and peel them to juice, and then what? There must be many consumers who think it is sterilization and canning.
NONONO, after squeezing the juice to start concentration, the so-called concentration is to remove most of the water in the original juice, into a juice concentrate, for sale and transportation. Then the beverage manufacturer mixes water into the concentrate and becomes a juice drink sold to the consumer side.
Is it 100% juice? No, you have mixed with water, and no one knows how much water you have mixed. But the version that the manufacturer understands is: is it 100% salt that you dissolve in water, so is it 100% juice when I mix concentrated juice in water?
Maybe some people are suspicious, why are they dehydrated and add water, isn't it superfluous?
Indeed, we can make freshly squeezed juice at any beverage store on the street, and it is not very difficult to really 100% juice. However, the difficulty is preservation, freshly squeezed juice will completely change its taste within 3 hours, while the shelf life of concentrated juice will be greatly extended and easy to transport.
Therefore, the so-called 100% pure juice on the market is actually concentrated juice plus water, if the milk powder with water is not equal to pure milk, then Huiyuan's 100% pure juice can not be equated with all fruit juice, let alone equivalent to fresh juice, in the process of processing, compared with fresh juice, nutrients have been lost.
We do not have to mythologize Huiyuan, but there is a saying that the juice concentration of Huiyuan is higher, and everyone drinks when drinking, compared to the juice drinks on the market, it is naturally better.
<h1 class="pgc-h-arrow-right" data-track="17" > NFC if needed</h1>
We all think that 100% pure juice is the closest to freshly squeezed juice, in fact, it is not, Huiyuan also has a product is fresh squeezed NFC juice, located at the top of the juice beverage contempt chain, this high is second only to freshly squeezed juice.
So what is NFC juice?
The simple understanding is that it is really not mixed with water. NFC is completely fruit washed and peeled juice squeezed, and then directly canned after pasteurization, because the temperature of pasteurization will be controlled at 65 ° C, so the taste of the juice will hardly be destroyed, it can be said that NFC juice is the closest to freshly squeezed juice.
The differentiation of NFC juices on the market is also very high. First of all, it is expensive, basically not less than freshly squeezed juice; secondly, it is the cold chain of the whole process of preservation; and the third is that the shelf life is extremely short, not more than 30 days.
Of course, there are also manufacturers more real, pasteurization after all also need 65 ° C, the taste will still be destroyed, on the cold pressure sterilization through pressure to kill microorganisms can ensure the original taste. Yes, but cold pressing is not YYDS, and its shelf life is about 20 days.
<h1 class="pgc-h-arrow-right" data-track="23" > wordplay in the juice world</h1>
In fact, most consumers choose 100% pure juice, which is to be healthy, but in the eyes of some niche manufacturers, this is full of loopholes to drill.
Fruit juice drinks are divided into pure fruit juice, fruit juice, fruit juice drink, fruit juice drink, fruit juice soda, fruit flavor soda and other categories, for these concepts, many consumers are unfamiliar.
The above-mentioned fruit juice and NFC must have been understood, and fruit juice drinks are pure juice content of not less than 10% of the beverage, fruit juice soda original juice content is not less than 2.5%, fruity drinks in the fruit flavor is basically synthesized by artificial additives.
Drinks from abroad, consumers are even more difficult to distinguish. Only by looking at the order of the juice concentrate in the ingredient list can you roughly guess what grade of drink this is.
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The boss of Huiyuan lamented that 100% pure juice can't beat synthetic juice, why?
Because many synthetic juices destroy vitamins and fiber in order to please consumers, while the sugar is almost completely retained, plus various additives, so the taste is better. Many fruits are not delicious, but the same is true when squeezed into juice.
Therefore, fruit juice can not replace fruit, the more complete the fruit, the better the nutrient retention, the healthier.
In addition, from the name of the difference between the various drinks, merchants play word games, but consumers need to know. Although for processed juice drinks, healthy natural is not absolutely only relative. Of course, it's boring to think about health all the time, and it's not bad to occasionally get a can of juice to quench your thirst.
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