As the temperature cools, animation fans have ushered in the arrival of a new batch of domestic animation series. In the face of dozens of animation works every quarter, how to choose works that meet your own tastes is not an easy task.
Since the spring of this year, Youku's trend in domestic animation has been very eye-catching.
At this year's spring press conference, Youku released its latest animation list, including more than 20 blockbuster works such as "Youth Song Line Wind Flower Snow Moon", "Tomb of the Gods", "Thirty-six Rides" and other PV released for the first time; Youku Animation also announced a promotion plan for young animation directors called "One Thousand and One Nights" by a number of animation companies and universities in the United Nations; In addition, through various forms such as investment, copyright, and the "Starlight Plan" of the open platform, Youku also said that it will introduce cooperation to serve the filmmakers in a better form of cooperation.
On the past October 20, Youku once again released the domestic animation list of autumn and winter files at the 2022 Youku Boutique Preview Meeting held by Youku, once again bringing 4 themes (namely the Chapter of Jiuding, the Chapter of the Sword, the Chapter of reprinting, and the Chapter of the Phantom Mirror) to animation fans, a total of 21 animation works.
So, what eye-catching animation works have appeared in the list of domestic animation films in the autumn and winter files announced by Youku this time, and what are their characteristics? Next, let's take a look at it together.
As mentioned above, this year, Youku has increased its layout in domestic animation in many aspects - it not only has an ecological brother alliance with Ali Entertainment and Games, but also invited the industry's top animation producers and creative celebrities to create Youku's "new national style" content.
Most of the works under the concept of "New National Style" draw inspiration from martial arts or legends in traditional Chinese culture, and then meet the growing demand of animation audiences for local traditional culture excavation.
On the other hand, these "new national style" works also echo the need for innovation in the field of animation - around the concept of "new national style", these works mostly show the traditional martial arts world or historical legends, and incorporate a large number of fantasy and innovative elements and contemporary fashion. How to inject the spirit of the times into the work is also a problem that the creators of the group of works are thinking about.
As the first platform to announce production plans among various platforms, Youku announced 35 animation works as early as last year, of which "Qin Shi Mingyue" and "Young Song Line, Wind, Flower and Snow Moon" and other national style works are prominently listed. The addition and landing of subsequent new works can be seen in Youku's adherence to and development of the concept of "new national style".
In addition, youku announced 21 works in this quarter, which are also remarkable in the total number of works and the diversity of themes.
Next, let's focus on some of the key works in the film list.
As a domestic animation series with a total network broadcast volume of more than 15.3 billion yuan and more than 600 TV stations across the country, "Qin Shi Mingyue" can undoubtedly be regarded as one of the explorers of domestic animation in terms of dramas, which has had a profound impact on the development of the domestic animation industry.
The story stage of "Qin Shi Mingyue" is set in the historical period when Qin Shi Huang destroyed the Six Kingdoms to the western Chu king Xiang Yu destroyed Qin, a heroic generation, which tells the story of the young Jing Tianming tenaciously surviving in the chaotic world and growing up in the struggle against power and fate. At that time, the ups and downs of the film's plot also captured the hearts of countless audiences.
After fifteen years, the return of "Qin Shi Mingyue Ultimate Edition" can also be said to carry the expectations of thousands of Qin Shi Mingyue fans.
It is worth mentioning that from the official current release of posters, PV and other materials, the fifteenth anniversary edition will undoubtedly have a more sophisticated character modeling and art background, and how the re-presentation of the story will be different - revisiting the childhood classic of "Qin Shi Mingyue" will surely become one of the pleasures of this autumn and winter.
Youku's layout in terms of animation content is not limited to nostalgic works. As a very popular theme in recent years, Youku also has a fairly heavy content reserve in terms of online adaptation of animation.
Adapted from Tang Jiasanshao's novel of the same name, the animation "Ice and Fire Magic Kitchen" is a juvenile blood burning youth work, telling the story of a teenager who transformed into a growing up in adversity. The story is a combination of food and magic, but also a collision of love, friendship and power and force.
This big IP adaptation of animation works will be launched on the Youku platform in November. Tang Jiasanshao, a writer, is a recognized god author in the online literary circles - as early as the beginning of the 21st century, when the domestic online literature industry was in the ascendant, Tang Jiasanshao had already relied on a number of head works to enjoy the whole network, and its influence has continued to this day. The author also said that "Ice and Fire Magic Kitchen" is his own most wanted to animate the work, for this reason, Youku Animation invited Tang Jiasanshao to personally participate in the creation, and strive to perfectly restore this magical masterpiece for users.
In the trailer, the theme song of the Southern Expedition and the Northern War is impressive. I believe that like its sister "Douluo Continent", "Ice and Fire Magic Kitchen", which has a deep fan accumulation, will meet the expectations of book fans at the same time. While restoring the magnificent world view of the book for fans, it will also attract more audiences who have never touched the original work.
"Tomb of the Gods" is a fantasy classic novel in the online literary circle, and is the work of Chendong, the "king of popularity" of online literature, which ranks first in the Baidu Wind and Cloud List Novel Ranking for 23 consecutive weeks, starting from a Chinese.com readers' rating of 9.1 points.
The animated version of "Tomb of the Gods" begins with a huge suspense, the plot twists and turns, the protagonist Chennan wakes up from the God And Demon Cemetery, but finds that 10,000 years have passed since his time. In order to explore the truth of his "resurrection", he embarked on the path of cultivation from the beginning and embarked on the peak of martial arts.
The vast world view perfectly integrates the oriental fantasy and the western fantasy world view, and the immortals and magic sound in unison, and the production aspect shows Youku's intentions. In addition to the production, this work is also very distinctive in terms of intention - the protagonist Chennan is also burdened with the heavy responsibility of finding his lover ten thousand years ago and pursuing the secret of the demise of the gods and demons, across the world, thus deducing a bloody, magnificent and poignant epic story, in order to create a visual feast for the audience.
In addition, the animation adaptation of the novel "The Book of Heavens" with the theme of Xiu Xian is also worth looking forward to.
"The Chronicle of the Heavens" has won the honor of the Annual Top 100 of the Orange Melon Network Literature Award, and is a fairy tale novel written by Zhuang Bifan. Its biggest attraction is that its fairy tale plot also introduces the element of crossing on the basis of the hardcore setting, making it different from other works.
In addition, this work is equally simple and humorous in the dialogue and character building of the characters. If nothing else, this will also lay the foundation for the adaptation of the animation, which may also become a driving force for users to follow up.
It is understood that the director of this film, Luo Tie, once served as the general director of "Dinghai Floating Life Record", the pre-director of "Tiansheng Long Song", the executive director of "I Am Jiang Xiaobai", "Burst egg Jingying" and "Warring States FAN", and has rich experience in animation adaptation.
"The Legend of the Dark River" is a story of finding oneself and redeeming each other in the jianghu.
The rivers and lakes are proud, the horses are fast, there is wine, there is a sword, there is a beauty; Love and hate are entangled, human nature is complex, and people's hearts are sinister; The nuance of brotherly feelings and the undercurrent of male and female feelings give the audience a lot of blank space.
At present, the information about the animation of "Dark River" on the whole network is still less released. And this novel work that shows the positive energy of the jianghu has actually accumulated a very high popularity, and was previously known as one of the writer Zhou Mu Nan's gods. Zhou Munan, a post-90s cutting-edge martial arts writer, often writes stories full of youthful "burning" and youthful "fun". Represented by the blockbuster work "Young Song Line", its derivative related works have formed a "Little Song Universe".
As a new novel of "Young Song Line", "The Legend of the Dark River" not only has the grandeur of the jianghu plot, but also the praise of human nature that pursues ideals. A larger worldview and new characters will also be on the stage, which makes people look forward to it.
Last year, youku and Bilibili jointly created the animation IP "Junior Song Line" has achieved very eye-catching results on the whole network, and the core members of the team of the film's producer Fang Jun Yixin Animation have participated in the creation of "Youth Song Line", "Yuan Long" and other works. Let's wait and see.
Time Prisoner is the premiere of the 2021 Youku Q4 season, and the series is currently online on Youku Channel.
This film tells the superpower science fiction story of the future supernatural human beings, with a very different science fiction world view setting.
"In 2060, the World Organization set up the Crisis Bureau by selecting elite agents around the world to solve various paranormal crises. The Crisis Bureau also selected the elite of the elite to form an ace squad, named the Phantom. Three years ago, during a mission to receive the treasure, due to the credulity of the captain Haoyuan, the Phantom Squad was attacked by derek's squad and almost all of them were killed. Haoyuan himself was planted by Derek and fell off a cliff. However, the target treasure, the Immortal Stone, accidentally entered Hao Yuan's body, bringing him back from the dead, and also gained the ability to manipulate time, possessing super powers such as time stillness and time reversal. Our protagonist has since begun his career as a fugitive.
- Synopsis of "Prisoner of Time"
Different from the traditional science fiction in Europe and the United States, under the framework of science fiction, the essence of the whole story is to create a superhero with oriental characteristics, feelings, emotions, and values, and the Phantom Squad is not individual heroism, but the embodiment of a collective, and this collective has the courage to dedicate and dare to take responsibility. As the story progresses, the differences in the plot setting of this film will be further reflected.
Of course, the above-mentioned works still do not fully reflect the diversity of this single theme category.
Youku's film list includes 21 works, covering history, fantasy, blood, science fiction, mecha and other fields, which can be described as covering most of the categories of the current mainstream animation market, providing a wealth of content choices for the audience of Youku animation.
epilogue
At the beginning of this year, Youku announced that it will further increase investment in high-quality content and promote the layout of the whole track. Domestic animation has become the fourth camp after dramas, variety shows and humanities.
Looking back at Youku's layout in domestic animation, it can undoubtedly be found that it has a very clear theme, a large-scale film list and a continuous and stable project landing. In terms of themes, compared with Tencent with online texts and comic IP adaptations as the core and B station with pan-ACG content as the core, Youku's concept of "new national style" has further emphasized the dissemination of traditional cultural elements, thus avoiding the problem of genre convergence to a certain extent. In terms of the number of layout content, from the perspective of the number of this quarter, the overall volume of 21 units has a certain advantage for platforms such as iQiyi (17 units).
Since the end of last year, Youku's series of layouts have shown a determination to continue to invest in animation.
In the foreseeable future, with the landing of more works, Youku Animation will continue to vigorously expand the dimension of content categories and gradually have a richer content reserve.
For fans who like animation, let's start with the animation in this autumn and winter and gradually experience the changes that Youku animation has brought to the audience!