Producer, such a lofty title is not for everyone, but this is no longer a dream? Ordinary people can also participate in the production, production and performance of micro-films. In 2015, a new public platform integrating entertainment and public welfare was born, and Ant Entertainment was born. Ant Entertainment designed and conceived an honorary producer program by allowing more people to participate, the producer of this film broke the tradition, not with one or more investment companies to fund, but to let more members of the public dedicate a love to join our producers, so that more people become mysterious producers. The Honorary Producer Program allows more people to participate in and understand the film entertainment industry, participate in the film production in front of and behind the scenes, so that the film and television entertainment industry that the people are unlikely to be exposed to will shed a mysterious veil, and can contribute to the public welfare cause.
The first public welfare short film "Rent" based on Ant Entertainment's crowdfunding complaints was grandly premiered on January 31, 2015.
The film deals with some of the stories that have been happening in some corner of today's society, but they are not valued. I hope that through this ordinary but always happening story to improve the public's attention, so that more people can talk about such stories together, together to think about how to systematically help these helpless people.
The film is directed by Jimmy, a new director of Feng Mi Film and Television who has directed the first season of "Disposable Comedy". He presents the story of this cold winter with a unique lens perspective that shines with humanity.
The girl's firm and pure eyes are only to make herself able to survive in this fateful orbit, and in the eyes of others, she may be just a "humble" life. But she illuminated it with her weak light, and her heart was already full of gray and dark people.
It has to be said that the performances of many passers-by in this film are all honored producers who funded and supported the shooting of this film. During this cold season, it was gathered all over Shanghai to shoot this film at 6 o'clock. Just to give out a love of your own.
Maybe love doesn't need too much money, maybe through platforms such as entertainment and public welfare, more people can experience a different life.
The Honorary Producer Program launched by Ant Entertainment is a new public platform that integrates entertainment experience and public welfare theme undertakings.
In 2015, I hope that more people can join in and create more public welfare films.