On December 11, bubble mart, the "leading stock of tide play culture", went to Hong Kong for listing, with a market value of more than 100 billion, which aroused widespread concern, and bubble mart's IP incubation ability also became the core focus.
Since Molly, Bubble Mart has been launching successful IP to the market for many years in a row. Recently, Bubble Mart CHIEF Operating Officer Sed said in an interview with the media that Bubble Mart can launch a very successful IP every year, and now we have launched five "Molly", which proves bubble Mart's ability to continue to launch IP.
In 2016, after the launch of Molly, Bubble Mart officially opened the deep ploughing of the tide play track, and continued to tap talented artists around the world through internal teams and exhibitions, and cooperated with high-quality IP. In 2018, Bubble Mart launched PUCKY, in 2019 launched Dimo, The Monsters, and in 2020 launched Skullpanda, all of which proved to be extremely valuable head IP by the market.
Bubble Mart has launched 11 PUCKY series
Bubble Mart has launched 7 Of Monsters series
According to prospectus data, as of June 30, 2020, PUCKY's cumulative revenue reached 510 million, Dimoo's cumulative revenue was 218 million, and The Monsters' cumulative revenue was 178 million. As a new IP launched in 2019, Dimoo and The Monsters have exceeded 100 million in revenue in less than a year, which is enough to prove the market popularity of their IP.
Bubble Mart has launched 6 Dimoo series
In September 2020, Bubble Mart launched the Skullpanda Jungle Castle series. After the Tmall Super Product Day began to sell at 0:00, 60,000 products sold out in 1 second, breaking the fastest sales record of all series of Bubble Mart. During Singles' Day 2020, dimoo Christmas collections sold a total of 490,000 units. The Labubu (one of The Monsters' IP images) Christmas series, released by Bubble Mart in December this year, sold out in a matter of seconds as soon as it went on sale online, and offline stores saw customers queuing up in the early morning.
Bubble Mart launched the Skullpanda Jungle Castle series to break the fastest sales record of all series
The eye-catching market performance of IP such as Pucky, Dimoo, The Monsters, and Skullpanda proves that Bubble Mart does not rely on the "Molly" IP. While continuing to tap external high-quality artists, Bubble Mart PDC (POP MART Design Center) has also exported a lot of high-quality IP to the market through independent design, such as BO BO &; CO CO, Yuki, and the small sweet bean series launched this year, which has gained a certain scale of fans.