"'People's satisfaction' should not be in the past tense, I think it should be done more when it is carried out. Because every day is changing rapidly, we ourselves should continue to grow in this process in order to live up to this title. Yang Sen, head of the marketing promotion section of the Tourism Service Center of Shuangyang District, Changchun City, said sincerely.
"On the first day I came to work in Shuangyang, I was deeply attracted by Shuangyang's rich tourism resources, but why is such a good tourism resource not influential enough?" With this question, Yang Sen often uses the rest time to visit scenic spots, talk patiently with the heads of enterprises, and understand that most enterprises lack external publicity and promotion platforms, and since then, how to do a good job in publicity has become the most important problem for her to think about.
In constant thinking and trying, Janssen found that if he wants to solve the problem of propaganda, he must start from the media. She actively communicated with the publicity offices of the provincial and municipal tourism departments, contacted the tourism media at all levels of the central and provincial and municipal governments, and established the Shuangyang Tourism Media Group.
In a Changchun Summer Festival event, Yang Sen took the initiative to move Shuangyang's sika deer and seasonal fruits to the booth, and invited experienced deer farmers to tell visitors about the history of Shuangyang sika deer, as well as the efficacy of deer antler and other sika deer products, attracting a large number of media to come to interview, including overseas media from Russia, South Korea, Japan and other countries. Under the premise of full preparation, Yang Sen successfully publicized the characteristics and brand of Shuangyang, so that the tourism industry of Shuangyang has obtained a new harvest. Janssen said: "I always think that no matter what activities I participate in, I must seize every opportunity to recommend and promote Shuangyang. When no one else is paying attention to or giving up, it happens to be the best stage for us to show ourselves, and I never miss any opportunity to publicize and show the double sun. ”
Janssen is introducing Shuangyang's tourism products Courtesy of Janssen
"As an industry with a high degree of integration, tourism must do a good job of 'tourism +' articles." Janssen said so and did the same. In recent years, based on the advantages of Shuangyang industry, she has strengthened the integration of tourism and characteristic agriculture to help the development of rural tourism industry. "When many people mention rural tourism, they will subconsciously think that it is a project suitable for middle-aged and elderly people, but we hope to keep pace with the times, extract new tourism elements suitable for all ages, change people's inherent concepts, and let the elderly and children get happiness from it."
In 2014, she put forward the idea of building a festival brand as a breakthrough point, which was fully recognized and strongly supported by the leadership. "Just do it, you can't stay on paper, you must implement it in action." In the case of small manpower, tight time and extremely heavy tasks, she often works overtime from program drafting, communication and coordination to organization and implementation, but she is busy and orderly. Considering that the festival activities should reflect the local characteristics, in addition to consulting the successful experience of the field, she often went deep into the farmers and the fields to communicate with the berry farmers and deer farmers, ask whether the designed activities were reasonable and feasible, humbly accept the opinions and suggestions given by all parties, and continuously optimize the arrangement of the festival activities. Nowadays, the festivals such as the Luxury Ridge Strawberry Festival and the Sika Deer Festival that she planned and organized have become well-known festival brands in the province, especially the Sika Deer Festival has won the title of "2017 China Excellent National Festival Award". Under her impetus, Shuangyang has embarked on a new path of festivals to promote industrial development.
Yang Sen participated in the study activities of the Shengshi Totem Horse Cultural Park Photo courtesy of Janssen
In the seven years since he joined the work, Janssen's cognition has also been constantly updated. She knows that the aura of a civil servant is not an "iron rice bowl" but a "servant of the people."
"I don't remember how many stories I wrote or how many photos I took, but I remember the peaks and lows of tourism; I remember the smiles that froze on people's faces during festivals. Nowadays, the proposal of the rural revitalization strategy provides more opportunities for the development of Shuangyang tourism: I will continue to work hard in such a position, use the online and offline broad platform to do a good job in tourism recommendation, with the courage of innovation, the courage to dare to be the first, the vigorous vitality, not to live up to the times, not to live up to the people, and work with colleagues to paint a beautiful picture of the development of Shuangyang tourism. ”
Janssen is at work
China Jilin Network Jike APP reporter Teng Haofeng/Wen Yujia/Photo