The Paper's special commentator Fang Yuan
On the first day of this year's May Day holiday, the people's willingness to travel showed a concentrated release, and the demand for travel and return to their hometowns increased sharply. This is largely due to the fact that china's large-scale vaccination has improved the sense of security of residents traveling, and also reflects the inherent law of China's economic and social gradual recovery, indicating the emergence of compensatory consumption of the masses. We can intuitively see that behind the travel heat of this May Day holiday, what is outlined is the "bull gas" of Chinese consumption.
In order to stimulate this "bullish spirit", seize the peak consumption season in spring and summer, further stimulate market vitality, release consumption potential, accelerate market recovery, and promote the stability and quality of consumption, the 2021 National Consumption Promotion Month and Shanghai "May Five-Year Shopping Festival" were officially launched in Shanghai on May 1.
Since the beginning of this year, China's consumer market has generally continued the upward momentum since the second half of last year, with steady reinforcement, stability and improvement, and a clear warming trend. In the first quarter, China's total social zero total was 10.52 trillion yuan, an increase of 33.9% year-on-year, an increase of 8.5% over the same period in 2019, and an increase of 1.86% over the fourth quarter of last year. Among them, the month of March increased by 34.2% year-on-year, an increase of 12.9% over the same period in 2019, and the growth rate was 0.4 and 6.5 percentage points faster than that of January and February, respectively. Sales of medium and high-end commodities have accelerated, service consumption has gradually recovered, new consumption has developed rapidly, urban and rural markets have recovered synchronously, and consumer prices have generally been stable.
However, at the same time, residents' consumption is still restricted to a certain extent, and the people's consumption demand has not yet been fully met.
It is in this context that it is timely to hold the 2021 "Consumption Promotion Month" activity to let consumers' "consumption bull gas" rush up.
Consumption is a lasting driving force for economic development. Under the condition of normalization of epidemic prevention and control, it is necessary to release consumption potential, improve consumption quality, and accelerate the recovery of the consumer market.
How to effectively stimulate the potential "consumption bull gas" is a new issue facing the new development pattern of service construction.
It should be noted that since the outbreak of the new crown pneumonia epidemic, consumers' consumption concepts, consumption channels and consumer demand have undergone new changes to a large extent, and some aspects have also shown a new trend. Therefore, in order to make consumers' "consumption bullishness" rush up, it is necessary to create a lively atmosphere of "buying, buying and buying", and also to make efforts to innovate according to local conditions. It is necessary to do a good job in the consumption promotion of traditional brands, but also to keep pace with the times and innovate the quality services of traditional consumer brands. It is necessary to do business in the midst of loud shouts, but also to respond immediately to new situations and new problems that consumers are concerned about, and to safeguard consumer rights. Fully present the consumption joy and expectations brought by the National Consumption Promotion Month and the "May Five-Year Shopping Festival" to the people.
Only by building a new development pattern of the "big pattern" to examine consumption promotion, so that the stimulation of "consumption bull gas" is based on meeting consumer demand to the greatest extent, and forming a systematic, serialized and integrated consumption promotion situation, can we truly and effectively stimulate the "consumption bull power" and boost the "consumption promotion month".
Editor-in-Charge: Zhang Jun