Just this past weekend, Pingshan opened the "tide" mode. On December 5th, the first Pingshan New Cultural and Creative Expo Fair (NEOC) opened in Pingshan Yanzihu International Convention and Exhibition Center, this expo fair with the theme of "Ingenuity of Goods - The Present and Future of New Cultural Creation", through the panoramic exhibition of new cultural creation, set art exhibition Chen, expo trading, forum summit, venture capital roadshow, music party, etc., the activity lasted until the 7th, bringing a cultural feast to the public. Wu Yihuan, vice mayor of Shenzhen, attended the opening ceremony.
Provide cooperation space for cultural and creative enterprises
Pingshan New Cultural and Creative Expo Fair is internationally oriented, focusing on the development of new cultural and creative culture in China, focusing on human color, fashion design, ingenious creation, ontology derivation, gathering the elements of the ecological chain of domestic and international new cultural and creative products industry, building a new comprehensive cultural and creative exhibition platform integrating humanities as the core, quality leadership, and integrating expo trading, venture capital incubation, forward-looking discussion, and art carnival.
On December 7, Tao Yongxin, secretary of the Pingshan District Party Committee, came to the Pingshan New Cultural and Creative Expo Fair. As soon as I entered the exhibition hall, I saw the art installation with the theme of "flowing water" as the theme of the art installation that absorbed the water state in ancient landscape paintings, and created an art scene of "curving water flowing and gathering talents", Tao Yongxin praised the exhibition, "The exhibition site design, participating brands, and exhibition influence of this Pingshan New Cultural and Creative Expo Fair fully reflect the innovative quality and international taste of Pingshan." ”
The expo fair attracted many high-end brands at home and abroad to participate in the exhibition, Tao Yongxin visited, and exchanged the experience of the exhibition with the exhibitors along the way. This Pingshan New Cultural and Creative Expo Fair not only shows high-quality cultural products to the public, but also provides more communication space for cultural and creative enterprises and creates a platform for cooperation for everyone. The head of the British Library booth said that he looked at the influence of the platform of re-creation, "We are very happy that the exhibition has brought us the opportunity to communicate with our peers. "Many exhibitors feel the same way as the British Library." The "Three-legged Immortal" brand team also said in the exchange that they valued the opportunities brought by the Pingshan New Cultural and Creative Expo Trade, and negotiated with the "Palace Craftsman" brand on the spot, looking for the opportunity for the next step of cooperation.
The secretary of the district party committee scanned the code on the spot to buy a blind box
At this exhibition, many local cultural and creative enterprises in Shenzhen participated in the exhibition. Hearing that "Mabel" is a local enterprise from Pingshan, Tao Yongxin and the person in charge of the booth eagerly chatted about the company's innovation and entrepreneurship in Pingshan. Before leaving, Tao Yongxin scanned the code and bought a few blind boxes: "I want to especially support the local enterprises participating in the exhibition." ”
The conference also attracted the new talents of many universities to participate in the exhibition. Tao Yongxin also exchanged views with young design pioneers at booths in various universities. In the exhibition area of the Central Academy of Fine Arts, Tao Yongxin chatted with the exhibitors with great interest about the design concept of literary and creative works; in the exhibition area of CUHK(Shenzhen), Tao Yongxin carefully visited the literary and creative works of teachers and students of the school; in the exhibition area of Shenzhen University of Technology, Tao Yongxin visited the students' literary creations created by 3D printing technology.
Tao Yongxin said that innovation is the identity of Pingshan temperament, Pingshan's cultural development and urban development are advancing at the same frequency, and we are striving to build a new cultural highland that matches the eastern center, has advanced cultural demonstration effects and unique humanistic charm, and is close to and far, and strives to become an output place for cultural innovation, a demonstration place for cultural quality, and a punching place for cultural characteristics. The Pingshan New Cultural and Creative Expo Fair is an innovative way to innovate the high-quality sustainable development of Pingshan, and the "Pingshan New Cultural and Creative Consensus 2020" released at the meeting is not only the precursor of the development of Pingshan's new cultural and creative industry, but also an important measure for Pingshan's cultural innovation development, quality development and high-quality development.
Bringing together nearly 70 well-known cultural and creative brands
It is understood that the Pingshan New Cultural and Creative Expo Fair for the first time with art installation design exhibition space and booth distribution, adhere to the quality of humanistic connotation, pay attention to the ontology derivation of cultural and creative products, pay attention to the quality standards of the elements of each link of the industrial chain of cultural and creative products, pay attention to the originality and locality of independent cultural creation, and the investment exhibition is composed of six major theme sections such as natural art, bookstore pioneer, traditional new manufacturing, bay area union, media cutting-edge, and design new life. At the opening ceremony, the organizer Pingshan District People's Government officially released the "Pingshan New Cultural and Creative Consensus 2020".
The new cultural and creative expo fair brought together nearly 70 well-known cultural and creative brands, including Shanxi Museum, Suzhou Museum, UCCA Ullens Museum of Contemporary Art, Nanjing Pioneer Bookstore, Palace Craftsman Office, Hansheng, Reading Library, Maritime Cultural Creation, CAFA Art Museum, China Academy of Art Dunpin Design, British Library, Harry Potter Theme Peripheral Store, Edinburgh Art Institute, Meng Jinghui Studio, Cartoon IP "Ahu" and other well-known museums, art galleries, bookstores, traditional folk arts and university design institutes.
It is worth noting that the expo also held a NEOC new cultural and creative project roadshow competition, project designers/performance guests to show the advantages and characteristics of the project to the audience and investment institutions through live demonstrations, speeches, international connections and other ways.
The exhibition collected more than 140 roadshow projects from the University of Dundee, the University of Manchester, the China Academy of Art, Hebei University and other institutions and start-up teams. Before the opening, the organizing committee preliminarily selected seven Chinese and foreign projects and shortlisted them for the final judging process. On the opening day, the professional judges formed an on-site jury to give multiple awards such as bonuses, certificates, publicity, and landing support to the winning projects according to the comprehensive evaluation of project potential and demonstration effects.
scene
Nine live-action Hakka rock and roll ignited the audience
NEOC Pingye Concert was staged on the evening of the 5th, and the 2019 "Summer of the Band" "Dark Horse" Band Jiulian Zhenren came to Pingshan and made the audience "dry" with Hakka rock music, and the salty air and HOO of the vast and deep local areas were widened! The band also brought wonderful performances that night, and the public felt an audiovisual event where new cultural creations collided with the band.
Hoo from Guangzhou! The band took the lead, the Guangzhou-based band, which combines the essence of indie rock and roll with the brash and casual nature of the younger generation, with both fierce blood and eccentricity. The post-shake band "Salty Air" from Shenzhen is like a warm wind blowing from the sea, mixed with salty taste, gentle, warm, ethereal and slightly sour.
The finale was the Nine Live Force Band, which ignited the entire scene as soon as it appeared, and the audience waved their hands to the beat of the music, and the whole scene was boiling. "Jiulian Zhenren" is a band from Heyuan, Guangdong, a rock band with Hakka as the main language, invited to participate in iQiyi's "Summer of the Band" program in 2019, appeared in the public eye as a "dark horse", won the sixth place, widely concerned and praised by all walks of life, and has been on the hot search several times.
focus
Pingshan New Cultural and Creative Consensus 2020
Adhere to the humanities as the core. Strengthen cultural self-confidence, adhere to cultural taste, humanistic feelings, adhere to the essence of cultural innovation and creation, so that cultural creativity and its products truly become the bearing of humanistic connotation, the sending of poetic life, and the cultivation of aesthetic taste.
Adhere to the quality of leadership. Adhere to the quality as the bottom line of humanistic connotation, adhere to the quality supply in creativity, design, creation, service and other aspects of cultural and creative aspects, to meet and lead people's growing demand for quality culture.
Adhere to ontology derivation. No story, no cultural creation. Pay attention to discovering the source of living water for the growth of cultural creativity, pay attention to local characteristics, local characteristics, material assistance, creative ideas, tell cultural and creative stories, and extend cultural memory.
Stick to the original character. Encourage the original original spirit, protect and stimulate the vitality of creative innovation and creation, realize original value, and promote the benign development of the original ecology of cultural and creative industry products.
Written by: Pingshan Tong reporter Zeng Haicheng
Image source: Pingshan release