Whiplash September 6 news, Kuaishou launched in August the speed version launched in 20 days on the line to break 10 million daily life, the end of the year target is 100 million DAU.
Recently, Kuaishou's operation department has also been reorganized and expanded. At present, Kuaishou has set up a three-person command, Lian Qiao, Xu Xin, ma Hongbin, the roles are technology, products and operations, ma Hongbin as the general commander. The three of them jointly reported to CEO Su Hua.
Behind the strong goal, 2019 has become the most intensive year in the history of Kuaishou.
In April this year, a strategy leader and an investment leader were parachuted in; in May and June, a product leader (from Tencent), an e-commerce leader (from Weibo) and the head of A station (from NetEase) were parachuted in; as well as a new overseas leader and a number of product leaders.
In addition, Kuaishou's current internal force deployment and combat plan have also been exposed:
1. Kuaishou main station APP, the original Tencent P4 Wang Jianwei joined Kuaishou, responsible for the social part, has been the main revision of Kuaishou attention flow and other functions, Kuaishou game team developed by the landlord and other products also settled in the main station sidebar entrance. At the same time, the camera special effects in the production department and the user activity in the consumer department, in addition to the main goal of DAU, retention is also an important indicator.
2. The independence and growth of live broadcasting, commercialization and e-commerce departments. At present, the commercial revenue target is set at 15 billion, advertising is the main commercial direction, and e-commerce has become an independent department, with user satisfaction as the main goal, there is no GMV target, the intention is to build a fast e-commerce platform, currently based on C2C business.
Commander-in-Chief Ma Hongbin's focus has shifted from the strategic line to the product and operation line.
3. Form a copy of the vibrato through new products. The launch of the Kuaishou large-screen version and the extremely fast version mainly attacks the sinking market with a product form similar to vibrato.
4. Kuaishou is also exploring more business possibilities, such as game live broadcasting. At the same time, other new product categories are also under development, and the main force is the innovation division led by Tim. Such as the previous "Late Post" reported "happy off" and "happy turn" and other products.
After more than half a year of suspension of overseas business, Kuaishou has recently ushered in a new overseas head from 360, and has achieved certain results in Brazil.