Beijing Business News (Reporter Xie Jiating Kong Wenxie) On the afternoon of October 12, 2020, at the China Home Furnishing Brand Conference • 2020 Beijing Home Furnishing Creation Second Generation Summit hosted by Beijing Business Daily and co-organized by Jimei Holding Group, Wen Jiaxin, President of Yifeng Furniture, Zhao Tingting, Vice President of Jimei Holding Group, Dai Xianyan, Deputy General Manager of Jinchao Decoration Group, Yang Fan, General Manager of Tepley, Yang Yuan, President of Grammy Group, Li Ye, General Manager of East Mengsha, Xiao Yuhang, Assistant President of Oujia Luni, Zhang Jing, Vice President of Qiangli Furniture, Sui Yikun, assistant to the chairman of Airis, and other home furnishing post-waveers jointly discussed "confidence will win the future under the epidemic".
In the guest sharing session, Wen Jiaxin said that during the epidemic period, just staying at home, he communicated with the "post-90s" designers and launched a new high-end custom brand NORMAN, investing millions of yuan in material purchases. NORMAN (NORMAN) takes the Italian light luxury route, but unlike the general high-end custom brands on the market to do black, NORMAN (NORMAN) makes a different gold product.
"The black system is completed by the spraying process, while the gold system adopts the oxidation drawing process, all of which are sent to a factory to do oxidation to achieve the effect of zero color difference, which is what many brands are not willing to spend time and effort to do." Wen Jiaxin revealed that after the opening of NORMAN's first store on August 22 in the North Fourth Ring Store, the sales in the first month were nearly 1 million yuan, which was basically the same as the normal store sales of Yifeng Furniture.