Founded in 1960, SIDI from Italy has been professionally manufacturing cycling shoes since the 1970s and has grown step by step into the world's top cycling shoe brand. Since its inception, SIDI has won numerous accolades in the professional arena, and SIDI is also the royal brand of top drivers and professional teams such as Froome, Nibali, Tony Martin, Kitter, Abu Sharon, Ulan, Adam Yates, Sakarin and other top drivers and professional teams.
Looking back at the history of SIDI, in addition to the admiration of countless professional riders and countless honors, product research and development and progress have always been the main theme of SIDI's growth. Today, we would like to introduce you to the representative bicycle lock shoe products and technologies in the history of SIDI.
SIDI was founded in 1960 as a shoemaking laboratory for the hand-produced professional outdoor sports shoes.
In 1973, SIDI's first bicycle lock shoe, the TITANIUM, was born. The complete sole was improved by DINO SIGNORI, with an adjustable fixture to adjust the position of the lock blade on the sole.
In 1979, SIDI used nylon as the sole, which is not only stronger, but also does not affect the hardness of the sole due to temperature.
In 1983, SIDI used Velcro for the first time in locking shoes. The REVOLUTION model has been well received by the market for its revolutionary experience, and this model has also established SIDI's position as the top bicycle lock shoe manufacturer.
In 1985, SIDI's first mountain and on-road products were born, using rubber soles.
In 1987, SIDI was the first manufacturer to use LORICA fabrics. Extremely close to genuine leather, this fabric is extremely strong at the touch of softness and is waterproof and breathable. SIDI's products using this fabric sold well as soon as they were launched.
In 1989, SIDI introduced GENIUS, and the new tightening system velcro was used on this lock shoe, which was fast and convenient. The famous drivers of the time, Fignon, Kelly, and Fondriest, were all involved in the testing of this product.
In 1990, SIDI introduced the classic DOMINATOR and MEDALENGE in the mountain bike lock shoe series. Mixing with two bundles provides better wrapping. Famous riders Thomas Frischknecht and Daniele Pontoni are loyal users of both lock shoes.
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In 1991, the GENIUS2 used a new aerodynamic design sole. At the same time, these lock shoes make the best balance between wearing comfort and pedaling rigidity.
In 1993, SIDI used the TECNO knob-type locking system for the first time on the mountain model FIRE. This epoch-making design has almost become the best way to tie bicycle lock shoes.
In 1997, SIDI introduced SHADOW, which uses the new Spider Buckle and Velcro mass tightening system for a finer adjustment range.
In 1999, SIDI celebrated its 40th anniversary with the introduction of ENERGY, a model that incorporates SIDI's top technology. Double-layer sole technology, T-II system, Spider Buckle system.
In 1999, another product for SIDI's 40th anniversary was the mountain model ACTION SRS, which used the same technology as ENERGY.
In 2000, SIDI optimized the fastener on ENERGY to adjust in both the fixing and tightening directions. It is also more ergonomically designed in shape, further improving tightening performance and comfort.
In 2002, SIDI launched the first carbon-soled lock shoe, THERGO1 CARBON, the first carbon-soled lock shoe on the market.
In 2004, SIDI introduced the HI-TECH Carbon Floor. Two pieces of ultralight material made of 40% carbon fiber are added to the sole of the nylon material, located in the metatarsal and arch positions. Lightweight and high strength.
In 2006, SIDI launched the HCS system. The fixed position of the reinforced heel makes the lock shoe not easily take off the foot, and the power is more enjoyable.
In 2006, SIDI introduced the full-carbon-soled lock shoe. In the design of the carbon bottom, SIDI uses carbon fiber materials of different thicknesses for different locations. Meets both comfort and pedaling intensity. This also makes the use of SIDI lock shoes close to perfect.
In 2007, SIDI launched the synthetic carbon bottom, relying on the latest carbon injection process, the synthetic carbon bottom in terms of price, strength, and light weight to achieve a perfect balance.
In 2007, SIDI used a carbon sole developed for mountain lock shoes on the top mountain model, the Dragon SRS. Consists of multiple components and can easily replace damaged components. This gives consumable mountain lock shoes a longer lifespan.
In 2007, SIDI strengthened the design of the HCS system. The addition of an adjustable device provides a more precise and comfortable option for reinforcement of the heel.
In 2009, SIDI launched the CARBON LITE carbon floor on an all-carbon floor. Designed for pros with uncompromising comfort and power transfer.
In 2011, SIDI again brought the Vent carbon floor. Not only is it lighter, but it also adds a design with ventilation holes, which can be opened and closed. The flow of air also greatly improves the wearing comfort.
In 2012, SIDI launched WIRE CARBON VERNICE. Use two of the latest Tecno3 rotary bundle systems. At the same time, the mountain model Drako is also equipped with the Tecno3 system and the SRS carbon base developed for the mountain series.
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