Shanghai, May 6, 2018 – Dutch artist Mike Frederiqo, who successfully published his personal clothing brand in Colette, Paris, France, has been actively expanding his territory in the past six months, opening pop-up stores in The famous art gallery SpokeArt in New York and K11 in Hong Kong. As the first museum retail model and to create a global original brand that perfectly integrates the three core elements of art, humanities and nature, Mr. Zheng Zhigang, the founder of K11, once again wrote a new chapter with Mike Frederiqo, and officially introduced the brand to Shanghai K11 in the form of a pop-up store on May 6th!
Mike Frederiqo invited trend blogger Adrianne Ho as a guest of the New York pop-up store and took a group photo with him "Art of Nowhere" Pop-up Store 5/6 Grand Landing on Shanghai K11 K11 Founder Mr. Zheng Zhigang uniquely noted the success of Mike Frederiqo's pop-up store in New York at the end of 2017, not only taking the lead in introducing it to Hong Kong K11 to open a pop-up store, but also continuing the partnership between the two parties, mike Frederiqo Brought into Shanghai K11 launched the "Art of Nowhere" pop-up store on May 6th. Mike Frederiqo himself said: "I am very happy to continue to cooperate with Mr. Zheng Zhigang and K11, we have achieved good results in our pop-up store in Hong Kong, and this time we have released an exclusive limited series for Shanghai, which I hope our friends in Shanghai will like."
Mike Frederiqo X K11 Co-brand Series Merchandise Mike Frederiqo X K11 First Wave Co-brand Series Mike Frederiqo In order to express the friendly cooperation relationship with K11, especially with its unique artistic creation techniques, it uses the portrait of Mr. Zheng Zhigang, the founder of K11, to re-give the K11 LOGO a new artistic vitality, and launched the above series of limited items during the cooperation with K11.
Mike Frederiqo "Art of Nowhere" Shanghai K11 Limited Louis Virgil Tee series merchandise
Mike Frederiqo "Art of Nowhere Art Boundless" Shanghai K11 Limited Kaws Tee Series Goods Shanghai K11 Pop-up Store "Louis Virgil Tee" & "Kaws Tee" Limited Singles This time, during the Shanghai K11 Pop-up Store, Mike Frederiqo combined his creative ingenuity with his own unique art style, taking the new men's art director of a well-known luxury brand as a design idea. Launched the exclusive limited series of Shanghai pop-up stores. Louis Virgil Tee's designs are playful with details such as the label's logo and pieces. The Kaws Pocket Tee and a range of children's T-shirts were also launched at the same time for exclusive sale on the spot. The concept of "Art of Nowhere" pop-up store is taken from the harmonic sound of out of nowhere, echoing the concept of "out of nothing" the pop-up store is set up in the mall as an open space for consumers to walk; at the same time, it echoes Mike Frederiqo's proud "art for all" brand spirit, so it replaces out with art, with the concept and attitude of life that art fills the daily surroundings. Mike Frederiqo's "Art of Nowhere" Shanghai K11 pop-up store runs from May 6 to May 15. Some of these products will continue to be sold at the K11 Art Store by Kuriosity in Shanghai.