Produced by iQIYI and directed by Annan, the first domestic online movie on financial incubation, capital operation and stock market secrets, "Money Weird Cafe", is about to be launched.
The film tells the story of Jiacheng, a financial professional with a strange and flamboyant personality, who transformed into an investment banking role and earned the first pot of gold in his life by using the concept of asset securitization. After that, through a series of financial operations, he used all the human and financial resources around him to experience the ups and downs of life from a multi-millionaire to a ruined family to a crazy increase in wealth accumulation. In the face of the great changes in his life, his views on friendship, love, and teacher-student love have changed, and he is lost in the illusory success created by money...
The film focuses on financial and youth themes, and the three-paragraph structure is both independent and looping, creating a strong dramatic conflict in the transition. At the same time, the film also shows in detail some professional financial operation methods, and the audience who is interested in finance can learn a lot of knowledge. In addition, the film also integrates some underworld and love elements, with a tight rhythm and tears in laughter, which is a relatively mature commercial genre film.
Regarding some of the creative details of this film, the film and television monologue reporter chatted with the director of this film, Annan, and the producer Cai Qi, and gained a lot.
Finance + Movie: The Cinematic Dream of Financial Talent
Annan, the director of "Money Strange Coffee", graduated from the Beijing Film Academy majoring in production management, and later went to Columbia University in the United States to study international finance, and is currently working in Finance in Hong Kong, a financial talent who is not literary at first glance, but he has always dreamed of combining finance and film. In addition, director Annan especially likes Hollywood movies with financial themes such as "The Wolf of Wall Street" and "The Big Short", and feels that there is a need for films with similar themes in China, so he immediately found a screenwriter friend to complete the script of this film after conceiving the outline, and integrated some of the stories that happened in his real life into it, and finally formed a relatively unique youthful and life-like film style of this film.
Directed by Annan
When asked why producer Cai Qi and director Annan collaborated, Cai Qi replied that it was based on a common experience of graduating from art school but later changing careers to study finance and engage in the financial industry. Therefore, they chose the financial theme for their first attempt to make a movie, and the script was changed several times. During the filming process, there were many difficulties for the production work because of the need for many high-end venues. Especially when shooting, due to the large number of people and equipment, I was particularly worried that the valuable furniture in the venues such as high-end clubs, red bars, cigar bars and so on would be damaged, but these were solved hard during the shooting process, and finally presented to the audience is the best lens effect.
Producer Cai Qi
Of course, regarding the little Easter egg in the film, the little raccoon, although there are only two or three shots, it is the "selling cute" role, and it is also the most expensive cameo actor in the film. Because it is a star raccoon and has taken photos with many popular stars, it took a lot of attention to ask it to appear on camera.
Single protagonist vs dual protagonist: There is a contrast to be interesting
In the process of watching the movie, for the question of why the identity of the protagonist in the film is set as a college student, rather than a real financial practitioner, the producer Cai Qi replied: "Because the role of the male protagonist Jiacheng is positioned as a very lonely student, it is more dramatic, and it is precisely because he is only a student, and he has not entered the workplace to be truly mature, he will encounter many problems, and there are many unwise or more anxious ideas, so we also hope to show the current college students from the campus to the social process of life outlook and values." Changes in the worldview. ”
Director Annan believes: "There is the most innocent brotherhood on the college campus, the love of teachers and students, and the cleanest love for the girls you like, which is the state of the protagonist at the beginning." But later, the protagonist graduated and entered the society to see all kinds of worlds, his heart changed, no longer so pure, but lost by money, hurting brothers, teachers and girls who pursued for money, the film wants to show the change process of this character from good to bad. ”
In addition, due to the performance of the second male protagonist He Hanyang in the film, the audience has questions about whether the film is a single male protagonist or a double male protagonist. They explain: "The film is in the form of a single protagonist, and both characters have archetypes, which can also be said to represent a type of person - Jiacheng represents people in the field of capital operation, and He Hanyang represents people in traditional industries." At the same time, in order to present a dramatic effect, he Hanyang, a rich boy who has not worried about eating and wearing since childhood, is used to set off Jiacheng's love of wealth, so that the two characters are in stark contrast: one is unscrupulous for money, and the other is to feel that money is an external thing, focusing on feelings. The theme of the film is also sublimated in this contrast and tension.
Of course, more importantly, director Annan starts from his own experience, he believes, "The basis of business is industrial entrepreneurship, and it is necessary to go through the development process from scratch." "And now many young people of little age are affected by today's society, talk about investment at every turn, and have been engaged in the capital circle at the end of the industry after graduation, ignoring this foundation." In addition, the director has also seen many cases of companies that have spent many years of painstaking efforts to create in the capital circle that have been acquired or shorted by several financial means in the capital circle. Therefore, the original intention of making this film is also to hope that young people will correct their mentality in the era of subversion of traditional industries in the capital industry and not blindly follow the trend.
In addition to the male protagonist, the female protagonist Yu Jie is also a well-shaped one. Director Annan said when combing through the creative ideas: "Yu Jie will give the audience a particularly annoying feeling at the beginning, worship gold, contrivance, and find the big brother as a man, but the more she finds out later, she is actually very mature and very intellectual, especially when Dao Ge is defeated later, she still follows Dao Ge, and does not stay with Jiacheng who is flying yellow and Tengda, and the audience finds that Yu Jie is a good woman whose love is more important than material. Therefore, although the film's love scene setting is the driving force for the heroine Yu Jiezhi to bring Jiacheng to make money and grow, Annan, the director who "can't shoot love scenes", still makes Yu Jie's inseparability to Dao Ge very touching.
In addition, several other supporting roles played by professional actors are also outstanding. "Everyone represents the characteristics of an industry. The professor is a life mentor, he has a thorough understanding of finance, so he has always taught Jiacheng Finance to be a double-edged sword and not to be anxious. And the character of Dao Brother is a little cute black brother in his heart, he is actually not bad, he wants to get rich overnight." The interpretation of these supporting characters conveys the truth and truth to the audience in the story, and the effect is good.
Future planning: "NetDa" has great development potential and will continue to make progress
"Money Monster" is a test of Director Annan's entry into the network big movie market, so he has great confidence in "Net Big". He believes that "the big online movie provides a good platform for filmmakers with dreams." The current online big movie market is like the cinema film market twenty years ago, the management is becoming more and more formal, and the quality of the film will be higher and higher. ”
Producer Wang Yuhao
At the same time, due to the growth of paid users, the market of online movies will attract more attention. At the same time, it will also attract more theater stars to participate and lead more funds to enter. Correspondingly, aspiring filmmakers will have more room to play in this market. As long as you seize the opportunity to create more good works, you can gain a firm foothold in the development trajectory of survival of the fittest.
Producer Xu Yuan
Regarding the future development plan, Annan and Caiqi said that they will continue to combine their own advantages to plan some online movies and web dramas with shopping mall entrepreneurship and financial themes. Of course, if possible, Annan also wants to try out costume dramas to further improve his level of directing.
All in all, "Money Monster" is a commercial film with a novel theme and a realistic theme full of youth and vitality, which is worth looking forward to.
【Text/Ling Binli】
Copyright Notice: WeChat public account [Film and Television Monologue] All original text, copyright belongs to [Film and Television Monologue] and the original author. Welcome to share to the circle of friends, but if there are other media reproductions, you need to obtain our consent and indicate the source. (Please reply to "reprint" for specific requirements!) ）
WeChat: dusheme
An industry exchange platform with views, attitudes and temperatures