Klein blue, Morandi color, national tide and other hot terms also reflect the current aesthetic trend of consumption, with the post-90s, post-00s become the main consumer force in the maternal and infant industry, the sheep milk brand is also quite careful in the design of appearance.
The outer packaging of milk powder is actually the most difficult to design, both to highlight the product information, but also to ensure practicality, whether it is milk powder or goat milk powder in appearance, invariably choose "bucket waist", in order to make a new outstanding appearance selling point on the "simple" tank type, or it takes a lot of thought.
In order to cater to the new generation of consumption, the author noticed that the goat milk brand invariably changed the packaging this year, and on the road of intensive cultivation of the connotation conditions such as milk source, formula and technology, goat milk powder embarked on the "beautiful era" of appearance.
On November 6, Jiabei Aite Youyou Clothing Pro made a stunning appearance at the 2021 Expo, Jiabei Aite, as the leader, is one of the "preferred" in the goat milk category of mother and baby stores, whether it is a traditional mother and baby store or an imported store or a boutique, it is not difficult to find the figure of Jiabei Aite.
Jiabei Aite previously used the white system in appearance, simple and generous, perfectly highlighting product information and IP image. The classic color of the past is changed with a dark blue lid, and a touch of dark blue jumps into the eyes in a group of pure white series. Youshi pro not only makes changes in appearance, but also strives for excellence in the formula, and the Pro Add Wisdom Factor Group contains a good amount of DHA+ARA+Choline+Taurine to help children improve problem-solving ability, language ability, learning memory and visual acuity. In addition, Yo-pack Pro not only has the natural advantages of goat milk "small molecules, A2 protein", coupled with the combination of "probiotics + prebiotics", which can better care for the baby's intestines and better digest and absorb. After the upgrade, the U-pack Pro adopts the "Fresh Nutrition Second Lock Process" in the process to ensure the freshness of the Nutrients of the Yo-Pack Pro to a greater extent, and the Jiabei Aite Yo-Pack Pro has opened the road of "both inside and outside repair".
Refuse to homogenize, focus on pure sheep high content of Beien Xi goat milk powder finally came, Be En Xi in the appearance is a "good figure" of goat milk powder, small waist design is different from the "bucket waist", white blue gradually changed to small and fresh, light blue and white blended together, neither blurred product information, the perception is still very comfortable, whether canned or boxed value This piece of pinch is in place, IP lamb bangs are just right.
Beenxi refuses to homogenize, no matter the milk source formula has merit, high value, high content and high quality, Beenxi goat milk is more rich in natural opo structural fats, nucleotides, sialic acid, which helps the body's bone development, digestion and absorption and resistance improvement. At the same time, the addition of multi-effect strengthening formulas such as lutein, DHA, ARA and prebiotic combination also helps the baby's eye and brain development to grow in an all-round way, providing the baby with high-power growth.
Blue River Sheep Milk has been booming in recent years, giving full play to advertising and marketing to the extreme, from "Talk Show" to "Like Talent Show", when the popular spokesperson plus the title of the variety show brush traffic, Blue River Sheep Milk debuted as a sheep milk star, committed to the fan economy. In terms of appearance, Blue River has always complemented the brand name, and the blue tank body plus the golden sliding buckle ranks among the best in the field of baby powder.
Recently, blue river adult series goat milk powder official announced Xie Tingfeng as a spokesperson, continue to exert efforts on adult goat milk powder, and launched a light food beauty formula, a nurturing talent formula, a vitality 40+ formula, and a xueba growth formula goat milk powder. Boldly adopt rose gold, platinum, champagne colors in color, and name the product after the color. IP image is vivid and interesting, in line with product functions, Blue River through a series of new products to achieve product iteration upgrades, so that consumers have "more comprehensive formula nutrition, sheep milk powder more high-end" care and choice, to achieve the "star" of sheep milk industry.
He's Aobeijia this time to replace the new decoration is more harmonious, the main body of the tank lid adopts a concave circular design, and the side is dominated by vertical prisms, which is convenient for carrying and access. Although there is no major change in the whole, but the cover replaces the small yellow hat, the blue color of the whole body is not so abrupt. Before the little yellow hat always gave people a feeling of "drama", bright yellow attracted full attention, and the sense of presence outweighed the product information. Now the "harmonious" blue not only deepens the impression of the IP image, but also highlights the product information.
As the leader of domestic goat milk, Heshi is committed to bringing domestic goat milk to a new height, the quality of this replacement is not discounted, the value of the face value is on the next level, and it is expected that the new performance of domestic goat milk will be improved!
Meiliyuan in August for a new upgrade, is committed to high value and high quality link a new generation of consumer groups, Meiliyuan found that the new generation of consumption pays more attention to scientific feeding, while ensuring healthy nutrition, the rise of the value economy, in order to better link a new generation of consumers, Meiliyuan will be healthy green as the main hit. Last year, Meiliyuan specially proposed the new proposition of "natural goat milk" of alpine stocking and enjoying nature, which is intended to focus on the source of products, concentrate on brand image, revitalize new brand propositions, and use brand power to promote the new development of natural goat milk. Green is the color of nature, and Qinling Lantian Yushan Ranch has created a high-quality milk source of Meiliyuan.
Baibijia new listing is intended to open a new impression of high-end pure sheep, Baibijia high-end pure sheep has a focus on intestinal absorption of pure sheep whey protein, patented milk source of the second generation OPO; there is DHA that provides wisdom factors, ARA; there is inositol to help development, L-carnitine, sky blue lid, literary and elegant IP image, Baibijia will pass the high-end to consumers.
Red Star Meiling Derui Landi increased 800g to 850g, increased the amount without price increase, and created ultra-high-end Derranti pure sheep formula goat milk powder. From the original golden yellow to dark blue, it captures the heart of "beauty powder" with hardcore quality.
The appearance of goat milk powder has been upgraded, and the "painstaking heart" of the consumers who have been hidden has been obtained?