Usually, the communication with peers is mostly a serious discussion on professional issues, this time, the employees of many radio and television units choose to change places for discussion.
On December 12th, the finals of the Peace Elite Radio and Television Cup kicked off, and after a complete set of competition procedures such as audition and breakthrough competition, sixteen teams from eight provincial-level radio and television units in Shaanxi, Shanghai, Gansu, Jiangsu, Zhejiang, Guangxi, Shandong and Sichuan stood out and attacked the champion.
Just before the start of this special e-sports competition, on December 11, the 2021 "Peace Elite" Government and Enterprise Competition Radio and Television Cup Summit Forum was held in Xi'an, Shaanxi Province, where the competition was held, and eight provincial radio and television professionals and relevant responsible persons of the "Peace Elite" event attended the event.
The summit forum was launched to jointly explore the vast space and infinite scalability of cooperation between Peace Elite e-sports and radio and television. Especially with the arrival of the 2022 Hangzhou Asian Games, how much energy can the e-sports ecology of "Peace Elite" release? At this forum, it seems that we can glimpse some trends and prospects.
01
Youthfulness becomes the focus,
Radio and television and e-sports achieve two-way empowerment
According to gamma data, SensorTower and other data reports, the flow income of "Peace Elite" has always been among the best, and it can be said that it has full appeal among young people. In particular, the construction of the peace elite mass event system provides a scene for ordinary players to participate in e-sports.
At present, the post-90s generation has become the "main force" involved in social life, young people aged 20-35 hold the initiative, and in the radio and television system, a large number of young people have become the key "screws" in the operation of the entire system. The Radio and Television Cup is an integral part of the mass event system government and enterprise competition, and the enthusiasm of employees to participate is very high.
The characteristics of strong sociality make "Peace Elite" carry the role of communication and internal cooperation and exchange, cultivate team feelings, and in the process of participating in the Radio and Television Cup, as a representative of the family, it also ignites the desire to win and lose of the players, which invisibly enhances the sense of belonging and honor of the young staff of the radio and television for their own units.
This new exploration is also constantly strengthening the communication between young employees and the workplace, providing a new digital social scene. In addition, many radio and television units are in the transition stage from the original single TV output to double-ended output with the Internet, and in the process of investing in "young people's preferences", emerging sports and trend cultures such as e-sports naturally cannot be absent.
More importantly, the Radio and Television Cup is not just a public event, under the leadership of Tencent officials and Shaanxi Radio and Television, the summit forum has rewritten the meaning of the Radio and Television Cup. Taking the opportunity of the event to establish a platform for dialogue with e-sports, and analyze the future planning of e-sports communication from a professional perspective, the Radio and Television Cup not only provides an opportunity for internal industry exchanges in radio and television, but also paves the way for the future development of e-sports.
Hu Changwei, general manager of the Xi'an branch of Shaanxi Radio and Television Network Media (Group) Co., Ltd., mentioned in the forum that he does not want to be forgotten by young people, after all, young people mean the future, and he also hopes that older customers can fully understand the current popular culture. It is not difficult to see that such a traditional communication unit as radio and television is eager to use this peaceful elite radio and television cup to establish its own youthful image.
In the whole discussion process, whether it is Xu Jiayuan, the head of the five-star sports frequency e-sports program of Shanghai Oriental Radio and Television Station, who mentioned that the content of traditional industrialized programs is not suitable for playing an advantage on the Internet, hoping that e-sports can become a tentacle to understand the ideas and attitudes of young people, or "Peace Elite" after absorbing the traditional radio and television entertainment variety show model, integrating e-sports OB system, 4K picture quality and other Internet technical means to create "Landing into a Pair", Both fully reflect the attitude of actively learning from each other's areas of expertise.
The successful holding of the Radio and Television Cup provides a replicable template for the subsequent e-sports and radio and television exchanges.
As a participant, the radio and television unit immerses in the atmosphere of e-sports, which helps to more accurately grasp the ideas of the e-sports audience and lay a solid foundation for the presentation of e-sports content; at the same time, as the disseminator of the content of the event, its platform is closer to daily life, providing a variety of communication channels for "Peace Elite" and even this e-sports, and the circle of e-sports is wider; "Peace Elite" also continues to explore and increase the weight of pan-entertainment in this process, enriching the virtuous cycle of the overall ecology, and the emergence of the Radio and Television Cup can be described as a win-win situation between radio and television and e-sports.
02
Open up online and offline,
Join hands to build a new position for cultural dissemination
On November 5, the Hangzhou Asian Organizing Committee officially announced eight e-sports competitions selected for the 19th Asian Games (referred to as the Asian Games), and "Peace Elite Asian Games Version" was among them. As an intercontinental sports competition, the importance of its dissemination is naturally self-evident. This is not only the "Peace Elite" and even the e-sports project facing the oppression brought about by traditional sports competitions, but also a challenge for radio and television units to face e-sports that have not yet fully eaten up and have obvious online attributes.
The development of digital technology has given radio and television units a new way of thinking about e-sports. IPTV as a network TV has an online gene, at the forum Shaanxi Guangxin New Media Co., Ltd. deputy general manager Zhang Pu introduced in detail the possibility of IPTV and peace elite e-sports combination.
As the outpost of the new model of "radio and television + e-sports", the Radio and Television Cup has taken the lead in trying to integrate online and offline, and in the future, through the joint efforts of radio and television and "Peace Elite", it can strengthen the interaction between content and audiences, viewers and viewers, and may even move the overall ecology of e-sports into IPTV. Although it cannot be fully realized during the upcoming Hangzhou Asian Games to a certain extent, it has finally opened a new door for the integration of e-sports and traditional radio and television, providing a reference for ideas.
This year, Ma Xiaoyi, senior vice president of Tencent, mentioned a new concept - "super digital scene", connecting virtual and reality, time and space, people-to-people communication, etc., to create richer value, and e-sports is one of them. The integration of IPTV and e-sports has strengthened the connection between people and the e-sports industry, and after that, the bond between people and society will continue to increase.
Especially for the creation of regional content, after the first radio and television cup has provincial radio and television resources, there will inevitably be more local characteristics of the form of expression in order to create differences, and the event can be more in line with the preferences of locals. With this as a benchmark, in the future cooperation between radio and television and e-sports, we can make bolder attempts.
E-sports cultural tourism and cultural creation has always been highly sought after by players and audiences, and now radio and television have joined in, after having a more universal communication platform and skilled program production technology, the combination of e-sports and local culture to carry out content linkage such as documentaries, variety shows, etc., to provide help for the promotion of local customs and customs, but also to show the lifestyle of contemporary young people, radio and television is also attracting young audiences with vibrant content.
Moreover, under the credibility endorsement of provincial radio and television, the brand value of the national IP of "Peace Elite" will be further highlighted. It can be said that the smooth holding of the Radio and Television Cup has set up a new communication scene, and the e-sports content after undergoing strict screening has more positive social energy, enhancing the image of e-sports itself, establishing a correct concept of e-sports for young people, and also changing the views of groups that have little understanding of e-sports before.
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Today, the first Peace Elite Government and Enterprise Competition Radio and Television Cup has come to an end, and the New Blue Network Representative Team of Zhejiang Radio and Television Group, the China Blue E-sports Team, raised the championship trophy in Xi'an Quantum Morning, the venue of PEL. As a new expansion of the peace elite mass event system, the emergence of the government and enterprise competition radio and television cup means that the peace elite e-sports is covering a wider range and more circles, triggering the enthusiasm of different groups of e-sports.
While creating a wonderful competition, the Broadcasting Cup and the communication platform it provides will have a more far-reaching impact. "Peace Elite" tests the waters in the new field of "radio and television + e-sports", which will link more formats and related people to enter the industrial chain of e-sports, provide different perspectives and experiences, and make the event ecology more perfect and professional.
At the same time, through government and enterprise events such as the Radio and Television Cup, "Peace Elite" enriches the entertainment and sports life of the public, creates wonderful positive e-sports content, and will more comprehensively and deeply convey to the public the spirit of e-sports, including qualities such as bloody struggle and not accepting defeat.
On the road to creating a benchmark for government and enterprise competitions, "Peace Elite" is creating extraordinary value with its own influence.