This year's "May Day" Golden Week, the relatives and friends around me seem to be divided into two groups: one group of people playing, and the other group on the way to play.
According to the data center of the Ministry of Culture and Tourism, in 2021, during the "May Day" holiday, 230 million domestic tourist trips across the country, an increase of 119.7% year-on-year, and recovered to 103.2% of the same period before the epidemic according to comparable calibers.
The fiery demand for travel has swept away the haze of the epidemic, and the recovery trajectory of the tourism industry has also driven on the highway, among which the homestay brand represented by the flower building under the Travel Joy Group has continued to rise in popularity. We can see that the tourism industry that has been hit in the past period of time has been rejuvenated like a spring rain, and various new tourism destinations and ways of playing have emerged in an endless stream.
"#如何看待五一调休凑长假" and "#俄罗斯五一连休十天不调休" have rushed to the hot search. Netizens have a fierce discussion on the "May Day" holiday policy, and among the various comments, one of them has received high praise - "The holiday is a holiday, is it not good to play happily?" ”
From the hot searches and reviews, we can see people's strong expectations for traveling. From the pre-holiday network complaining about the vacation policy, to the national carnival in the festival, the memory of netizens seems to be only 7 seconds. Even if the mouth is spitting out the rest, the body is very honest to pack the bags and head towards one tourist destination after another.
Huazhu Luxury Wei Zi Villa
This is also directly reflected in the terminal data of the accommodation industry. According to the recent data released by Travel Joy Group, in the hot "May Day" travel tide, nearly 700 stores in Huazhu Homestay were full, and the average OCC was 151% of the same period last year, and it recovered to 111% before the epidemic according to comparable calibers. Among the major tourist cities in the country, Dali, Nanjing, Suzhou, Qinhuangdao and Hangzhou have become the preferred destinations for many consumers.
In addition, this year, the two international metropolises of Beijing and Shanghai have also released a different kind of vitality during the "May Day" holiday due to the holding of the Strawberry Music Festival, and a series of short videos such as iron arm security reproduced at the music festival, fans giving rest mat fancy inflating, etc., have also really caught fire on major platforms.
Huazhu Huixian Sanyou Mountain House
Friends who don't like to be lively also have good places to go, and the countryside tour and the red tour also shine on "May Day". According to the data of Travel Joy Group, niche destinations such as Xinxiang, Xuzhou and Zaozhuang are favored by more consumers, and many high-quality hotels are even difficult to find a room.
It can be said that the "May Day" travel boom has ushered in a big test for the long-drought tourism market. The biggest fear of tourists is that they will have to arrive at their destination, only to find that this is just the first stop to watch the crowds.
On May 6, the Ministry of Transport released data that the "May Day" holiday sent 267 million passengers nationwide, an average of 53.498 million per day, an increase of 122.3% over the same period in 2020, and "on the road" became the WeChat state of many people during the holiday. Civil aviation, railways and other passenger transportation methods have also been dispatched in an orderly manner, alleviating some of the transportation pressure.
During the holiday, a scenic spot in Hubei province was overly large due to the excessive entrance traffic, and finally the scenic spot refunded the ticket in full for tourists in need. The sudden pressure of the crowd makes many scenic spots "painful" and "happy". Consumers who thought they could go out to have a good look at the scenery, but ended up entering the "people following the crowd" model, also had a relationship.
Can good scenery and crowds only coexist? Of course not. Also on this May Day, the popularity of a tourism accommodation field has aroused the attention of CCTV financial channels, in which the consumer family leisurely enjoys the morning light and rich breakfast before the summer solstice, as if all the noise and noise of "May Day" have nothing to do with themselves.
The owner of Huazhu Jiuhuashan Miaoyin Homestay was interviewed by CCTV
In the program, when the CCTV reporter interviewed Mr. Gao's family, a tourist who stayed at the homestay on May Day, Mr. Gao admitted frankly, "Now I prefer the whole family to stay in the homestay and experience the local humanistic customs." Mr. Wang, the owner of The Flower House of Travel Joy Group, revealed in an interview with CCTV reporters, "The operation of the store has returned to the same period in 2019."
In the wave of the rise of homestays, as a leading brand in China's homestay industry, Huazhu Homestay is interpreting with strength - good scenery can not be crowded.
On the other hand, from the hot status quo of the homestay market, we can also see the process of changes in consumers' travel consumption decisions.
This year's "May Day" holiday achieved domestic tourism revenue of 113.23 billion yuan, an increase of 138.1% year-on-year, and recovered to 77.0% of the same period before the epidemic according to comparable calibers. The tourism spending power of domestic tourists is highlighted.
But "dare to spend money" does not mean that this consumer has no brains to spend. More people are focusing their money on improving their overall travel experience and making the money worth it.
The data shows that the average number of "May Day" group tours is 14.67 people, a decrease of 25% compared with 2019, and the trend of small group tours is obvious. People began to jump out of the journey of "getting in the car to sleep, get out of the car to take pictures" and shift to a sophisticated, comprehensive in-depth tour that was only in one area.
Flower Luxury Jiangnan Tianchi Yueshang Xiaolu Homestay Hotel
To a large extent, changes in travel patterns mark consumers paying more attention to the quality of travel, and after the epidemic, this trend is even more pronounced - people are beginning to pay more attention to whether the hotel is hygienic enough, whether there is a reliable safety management means, whether they can avoid excessive contact with others while enjoying the scenery, whether they can have a relatively private travel space and more thoughtful travel tips. And these are the deep cultivation points of high-quality travel created by Huazhu Homestay.
Inspections from the market have witnessed the process of creating high-quality homestays in the flower house. According to the data of Travel Joy Group, during the "May Day" period, nearly half of the users of Huazhu chose high-quality accommodation, and consumers voted with real money and silver to call high-quality homestays.
Stretching the timeline to 20-30 years, the concept of tourism consumption of Chinese people has always been changing. With the improvement of people's living standards, travel, as a spiritual appeal that carries poetry and distant places, is also becoming more and more precious.
In the rare holiday time of the year, finding a more suitable way to travel and fully relaxing the body and mind has become the original intention of more and more people to embark on the journey. The high-quality travel service providers represented by Travel Joy Group and its Flower House have been one step ahead and are fully prepared.