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Brief analysis: The popular trend of the Chinese music market reflected from "I Am a Singer 3"

Brief analysis: The popular trend of the Chinese music market reflected from "I Am a Singer 3"

The third season of "I Am a Singer" is undoubtedly the music program with the highest production standard and the highest musical quality in China today. All the singers invited by Hunan Satellite TV this season are undoubtedly the benchmark figures in various musical styles in the Chinese singing industry, from Sun Nan, Gu Juji, Han Hong, Chen Jieyi to Tan Weiwei, Zhang Liangying, and Li Jiawei, which can also be described as the "epitome" of Chinese pop music for more than 20 years.

Although it is not accurate, we may as well assume that "Song 3" is the epitome of the Chinese music market, the program has been broadcast for most of the competition, and what kind of song style is more in line with the "market". Comprehensive data: singers in the program mutual investment, public hearing ranking (leaving aside the fan market); network on-demand volume, search index, etc. (combined with the fan market). From this, you may be able to take stock of the popular trends of Chinese music today reflected by "I Am a Singer".

Note: Pop music in a broad sense refers to commercial music, which is all-encompassing in itself, and popular music in this article refers to the popular style of the Chinese market.

1. Mandarin pop music

Mandarin pop songs are divided into a separate category here, because they are an examination of the market, so the language is a category that should be subdivided, hereinafter referred to as Pule. It is not difficult to find that the popular music repertoire in "I Am a Singer" occupies most of the country, and it is inevitable to project that China is the music market where pop music dominates. Pule duo is known for his love songs, and in the third season, Pule won the first place: Han Hong's "Dawn", Tan Weiwei's "Lighthouse", Zheng Chunyuan's "That Man" (half Chinese half foreign language) and "Listening to the Sea". It can be seen that the results of the 11-period program General Music are generally good, and the tenth program of the "best listening" program is recognized as the "best one", and Zheng Chunyuan's perfect interpretation of "Listening to the Sea" stands out from a number of high-quality works. Although Born Singer A-lin did not win the first place in a single week, she ranked in the top four for several popular songs, and became the champion of the total number of votes in the second round of competition (ranking + elimination) with the fourth issue of Alin "Falling in Love with You is Equal to Falling in Love with Loneliness" and the fifth issue of Alin "I Wait until the Flowers Are Thankful". Sun Nan, the representative of popular love songs in the mutual investment, has also occupied the top three places for a long time. From the perspective of network on-demand, pop songs often occupy the top three positions, and the pule rankings of Hu Yanbin, Li Ronghao, Alin, and Zhang Liangying are often nearly double the number of songs played in the same period. It can be seen that popular music still dominates.

2. Cantonese pop music

In Chinese pop music, Cantonese songs have always occupied a part of the important market, compared to the accents of Pule, Cantonese songs generally have more delicate vocals, thus enduring, and this season's few Cantonese songs have three firsts also illustrate the status of Cantonese songs in the "market": Zhang Liangying's "Legend of the Hungry Wolf", Gu Juji's "Lover", sun Nan's "Can't Say Goodbye". Among them, "Legend of the Hungry Wolf" and "Lover" are two Cantonese songs with very different styles. "The Legend of the Hungry Wolf" is vigorously exposed, "Lover" is delicate and entangled, two classic works are adapted by Zhang and Gu perfectly interpreted, the first place is undisputed, the network broadcast volume is also the best in the same program, while other Cantonese works "Love and Sincerity", "Monica" and "Star" are in the middle position. Zhang Liangying's "Legend of the Hungry Wolf" not only won the first place in the program, but this Cantonese work also topped the search index and the number of on-demand broadcasts.

"Can't Say Goodbye" is quite controversial on the Internet, and Sun Nan also laughs at herself for being a "sea oyster" flavored Cantonese, but the work has entered the forefront of the current period, whether it is on demand popularity or search index, and it is undoubtedly one of the best singers of this season.

3. Rock 'n' roll

Rock music rose and developed rapidly in China in the 90s, producing outstanding rock singers such as Cui Jian, Zhao Chuan, Luo Qi, etc., as well as excellent bands such as Tang Dynasty, Black Panther, Sanjie, etc. Rock music has retained a place in the past season of "Singer", whether it is Zhou Xiaoou's "Landless Self-Tolerance", "Nine Suns", "Nothing + Dry Wine If You Sell Nothing"; Luo Qi's "Do Whatever You Want", "I Am a Little Bird"; Han Lei's "Flower Room Girl" and "Beijing Beijing", you can see the unique charm of Chinese rock. However, the rock music in the third season of "I Am a Singer" seems to be "out of favor", Hu Yanbin's "Don't BreakMyHeart", Tan Weiwei's "Straight to the Point", Sun Nan's "Never Look Back", "A Red Cloth + Nanniwan" ranks slightly colder, which can be called surprising (yan) no joy (news). Han Hong's "Back to Lhasa" adapted by rock + national heart, tan Weiwei's "Kangding Love Song + Yo-Yo" once again stimulated the infinite inclusiveness and passion of rock, and both achieved the first best results. The eleventh issue of Tan Weiwei's "Old Days" also shows the charm of soft rock and soft rigidity, and the network demand is among the best in the same period. In the same issue of all the song search index, rock music has not led the way but often crowded in the forefront, and Chinese listeners need more time and opportunities to fully embrace rock music.

4. Folk songs

Chinese folk songs are full of ideals, romance, and memories, and one of the major breakthroughs in the selection of songs for "Singer" this season is that there are more eye-catching folk songs. Before Han Hong's "Pear Blossoms Open Again" touched thousands of audiences, Hu Yanbin's "Yelia Girl" amazing folk song adaptation, and then with the addition of the folk "poet" Li Jian, "Gyro", "When You Are Old", "Today is Your Birthday, Mother", "Lake Baikal" all sang into people's hearts. "When You're Old" is even more "groundbreaking" to get the first good result of the current period, breaking the audience's suspicion that the "singer" stage "big voice" has good results. The online vodge volume of the current "When You're Old" also became the vogue champion without suspense. Folk singers also often occupy the top three seats. I have to say that Li Jian's grasp of folk songs can be described as pure fire, coupled with his personable appearance, it is enough to fascinate thousands of viewers. Since joining the show, Li Jian's search index has risen step by step, and hot topics have frequently emerged. After the eleventh episode was broadcast, Han Hong sang "Red Rose" and immediately detonated the search list. It can be seen that with the broadcast of "Singer", folk songs are becoming more and more popular styles.

5. National songs

The most surprising genre in "I Am a Singer" is the national song, from Sha Baoliang's "Hongyan" in the first season, Han Lei's "Tianbian" in the second season, Han Hong's "Moni Mountain" in the third season and Tan Weiwei's rock nation's "Kangding Love Song and Yo-Yo Tune", all of which let the audience see the long-term and profound Chinese folk music. This season's "Singer" even in many pop music selections also appeared as national instruments as national elements, Hu Yanbin's "Yelia Girl", Han Hong's large number of works "Back to Lhasa", "Hometown Clouds", etc., which shows the love and affirmation of Chinese musicians for folk music and national instruments. Although ethnic music is a complementary presence compared to popular music, the resurgence of folk music can be seen from its rising trend since the broadcast of "Singer".

6. Foreign languages

Due to the difficulty of pronunciation in non-native languages, even mature singers rarely choose foreign language songs to participate in the competition, with fewer references, so foreign language songs are uniformly grouped into one category. There are fewer foreign songs on the stage of "Singer" this season, Chen Jieyi returned to sing "NothingCompares2U", Zhang Liangying "BangBang" who won the first place, Huang Liling's "Halo", TheOne Zheng Chunyuan "YouRaiseMeUp" who slid from the first place to the sixth place, Zhang Liangying "AllOfMe" who returned to the scene, and Tan Weiwei "Firework" who returned to the scene. The Chinese and English songs in the program give people the feeling that the ranking is easy to go to extremes, due to semantics, it is easy for listeners to pay too much attention to vocal details, and even arrange and adapt, which is both a disadvantage and an advantage, such as the gorgeous adaptation of "BangBang", the high-completion performance makes Zhang Liangying stand out and win the championship, and the network on-demand volume leads the top three. And her other English song "AllOfMe" sang the deep affection of a foreign friend's face, which was captured by the camera many times, and the "foreign brother" accidentally became popular all over the Internet.

The third season of "I Am a Singer" once again shows the super strength of Asian music, and each episode brings excellent works and countless audiences to linger. At the same time, this stage also shows the inclusiveness of the Chinese music market, and the addition of different song styles enriches the program and presents the audience with the variety of Chinese music.

Through the analysis and comparison of "I Am a Singer", it can be seen that the musical styles in the "market" have their own advantages, and no one occupies the main position, but each field has its own killer skill, which has won the weekly championship, and can also lead the on-demand volume, search index and discussion volume outside the program.

"I Am a Singer" reflects the popular trend of chinese music today, which is healthy and diversified. Such a dynamic and opportunity "market" is very worthy of adding more musical styles.

The third season of "I Am a Singer" premieres every Friday night at 22:00 on Hunan Satellite TV, and the next day at 00:00 Mango TV is broadcast exclusively on the whole network.