On December 17, 2021, the 2021 China Annual Cutting-edge List Honor Ceremony hosted by New Weekly was held in Chengdu.
This year marks the 25th anniversary of New Weekly, and in this extraordinary year, we chose Chengdu as the end of 2021 because the city has deep ties to New Weekly:
In 2000, New Weekly named Chengdu the "Fourth City", and later defined Chengdu as the first city of happiness and the first-tier city of fashion.
After more than 20 years, Chengdu has set out as the world's first park city, and it has become more and more full of unique urban charm. And "New Weekly" is also starting again, we have opened the biggest content reform since the inception, from magazines to new media, presenting a new weekly with new updates.
This year is also the 21st year of China's annual emerging list. In the past 21 years, we have used "media views, expert opinions, and cutting-edge perspectives" to set the list for the times, witnessing the birth of new talents in each year of the 21st century. Every year, China's annual new list is not only an inventory of the past year, but also an answer to the future.
As Mr. Sun Bo, Party Secretary, Chairman of the Board of Directors and President of New Weekly Magazine, said in his opening speech: "This year we have set a theme for ourselves - back to the future. Why 'Back to the Future'? Because all the answers about the future have long been written in the past. ”
At this grand ceremony, Tang Lu, host of Sichuan Radio and Television Station, and Yang Chang, host of Sichuan Television, jointly served as emcees, and together with 400 guests and 60 domestic mainstream media, witnessed the birth of 16 honors of "2021 China Annual New List", 5 honors of "New Forces List" and 8 honors of "Optimizing Life Contribution List".
If we say that the new list has always represented our values and weather vane, it not only provides the public with a microscope to summarize the year, but also continues to evolve on the way to grasping the temperature of the times.
The new list of new forces added in recent years is to discover the power of China's youth. In the "Special Contribution List for Optimizing Life", we hope to commend those respected "Chinese suppliers of a better life" and affirm the wonderful new options they offer for the lives of the masses.
Which word deserves the definition of 2021
In 2021, "Qing" stood out from the five characters of "hundred", "minus", "Qing", "Yuan" and "zhou", becoming the 10th annual Chinese character selected by New Weekly.
Following the "seal" in 2020 and the "south" in 2019, we choose to use a more powerful word to repay all Chinese's unremitting efforts in this year.
As Tan Fei, the annual Chinese character unveiler and founder of "Four Tastes of Poison Uncle", said, in this not easy year, we have a powerful weapon to clear the virus, achieve the great achievement of zeroing out the poor counties, and remove the evil atmosphere and crooked wind in the show business circle.
"Clearance" is the wish of everyone in the post-epidemic era, "Today everyone gathered here, 48-hour nucleic acid, health code, masks, hand disinfection, etc., are all for early detection, accurate control, to ensure that the epidemic does not appear to rebound on a large scale." It is both 'dynamic zeroing' and life first. ”
"Clearing zero" is also of great significance in poverty alleviation. At the end of last year, the last 9 deeply impoverished counties withdrew from the sequence of poverty-stricken counties, 832 poverty-stricken counties across the country achieved all poverty alleviation, and the national poverty alleviation target task has been completed; in 2021, the results of "zero clearance" will be consolidated and become a new starting point for poverty alleviation.
"Clear" has completely "flipped" the showbiz circle. Since the beginning of the year, the entertainment industry "big melon" has come one after another. In the new media era, when everyone is a witness, some celebrity idols with unlimited scenery have "set up a car". On May 8, the State Council New Office held a press conference on the 2021 "Qinglang" series of special actions, and decided to rectify the "rice circle chaos".
In the most than half a year since the "Clear Lang" operation was launched, the entertainment industry has a new atmosphere. Let the stars return to their jobs, let the entertainment industry no longer be "traffic-only", this protracted "clear action" will continue to unfold in the future, and the audience in front of the screen will have a truly clean world.
A "Qing" word also allows people to see the light of the future to a certain extent. In the ever-changing environment, "Qing" is a kind of wisdom that belongs to China, "the clean person purifies himself" and "clears his heart, and God purifies himself". In this era, "qing" is also a way for us to screen external information and maintain our original minds.
Which person makes you proud of
In the context of the "Clear Lang" action, we need high-quality artists to play a role.
Returning to the essence of the actor's profession, people are more firmly convinced that the quality of the work is a hard indicator of whether the artist is worth "chasing".
This year, New Weekly awarded "Artist of the Year" to actor Bai Yu. Following the wonderful performance of "The Silent Truth" last year, Bai Yu has waited for a more fulfilling harvest year this year, from "Mountains and Seas" and "Children of the Qiao Family" to the movie "1921", this powerful actor who debuted for only 7 years is becoming the backbone of the post-90s actors.
Black Panther is "synonymous with rock and roll in the hearts of a generation" and is known as "a banner of Chinese rock music", they are never afraid of change, know why to change, how to change, and know better what should be changed and what cannot be changed. Sending lead singer Zhang Qi to participate in "Brother With Thorns and Thorns" is a fearless declaration after the "Thirty and Standing" of the Black Panther Band, with the enthusiasm of breaking through the self and challenging the unknown - the new EP "Reverse View" in 2021 and the extraordinary insight to resist the darkness in front of you.
The "Emerging Actor of the Year" was awarded to Zhang Wanyi, a newcomer actor who played Chen Yannian in "The Age of Awakening", who is also the kind and affectionate "second brother" Qiao Erqiang in the popular drama "Children of the Qiao Family". For roles with different personalities and different identities, Zhang Wanyi has become the audience's "tear harvester" with his unique acting talent.
Represented by "The Age of Awakening", people have gained a lot of emotions on the screen this year.
At the Olympic Games, Su Bingtian single-handedly broke the Asian record for the men's 100-meter sprint, and he stood in front of the camera wearing a five-star red flag, so that Chinese and even Asians lit up new hopes for athletics events and won the "New Sharp Person of the Year"; "Chosin Lake", which broke ten Records in Chinese film history and landed first in the global box office this year, won the "Annual Movie"; the anti-black tv series "Sweeping Black Storm" with double harvests, which took materials from the reality of major cases to directly hit the social pain points and won the "Annual TV Series".
In 2021, people are always facing a small screen and can't help but shed tears. There is always a story that makes people find their blood back.
In 2021, what kind of life they live
In terms of lifestyle, we have also changed more this year.
Last year, "inner volume" became the key word; this year, "reverse volume" is a major theme of people's lives.
As a result, the Tibetan traveler Baima Dorji won the title of "Life of the Year", and he is not only the manager of songzan hotel, but also the traveler who understands Tibetan life best. He led travelers throughout the Tibetan landscape and explored Tibetan scenery in Shangri-La and the eastern foothills of the Himalayas, opening a door to a new way of life for humanistic travel.
He Zhisen, a teacher from the School of Architecture of South China University of Technology and the initiator of the Mapping Workshop, won the title of "Artist of the Year", and as an architect, he has always set his sights on the less glamorous places of the city, going deep into the lives of small people, paying attention to their real needs for space, and reconstructing the positive relationship between people and society through extremely weak intervention or even non-creation.
When reading books becomes a luxury, those who insist on reading are even more precious. Fan Deng, chief content officer of fan deng reading APP who won the "know-of-the-year", called on people to "read 50 books a year" through storytelling, bringing people back to the era of deep reading again.
The "Destination of the Year", Fosun Art Center, which has hosted several modern art exhibitions this year, is promoting art to intervene in public life and make contemporary art a part of urban culture.
In 2021, your food, clothing, shelter and transportation are being changed
In the field of daily life, some brands are also actively promoting new lifestyles, providing healthier and better choices for people's daily lives.
As the representative of excellent domestic products, Bosideng has been on the International Fashion Week for three consecutive years, making "made in China" famous all over the world; Ping An Life, another representative of an outstanding national enterprise, has won the honorary title of "Annual Public Welfare" by virtue of its contributions to poverty alleviation and public welfare undertakings over the years.
In this year's "Contribution List for Optimizing Life", we can glimpse the innovations made by some national brands in clothing, food, housing and transportation in the past year.
In terms of "clothing", cotton times won the "Healthy Fashion Innovation Award", focusing on comfortable and safe cotton as the core raw material, and passing on the environmental protection value and sustainable fashion of cotton to the public;
In the field of "food", the first domestic community catering new retail brand Pot Circle Food Hui won the "Delicious Consumption Innovation Award", with a unique service model, to meet people's demand for convenient food in the busy and chaotic work, making "eating at home" more simple;
Mengniu Group won the "Health Quality Leadership Award", for 22 years, Mengniu Group has focused on the safety control of milk and dairy products, so that countless Chinese have drunk assured milk; Budweiser China won the "Green Value Innovation Award", and Budweiser advocated the concept of reasonable drinking, environmental protection and regeneration, so that moderate drinking has become a green and healthy lifestyle.
On the "line", the barrier-free transformation project initiated by micro-particle loans won the "Social Responsibility Practice Award", which is the first bank product in China tailored for the hearing impaired group to provide sign language services, through technical means to achieve sign language, voice reading screen, to help users achieve barrier-free communication.
In addition, Tencent Video, which has always had a unique vision in the industry, won the "Entertainment Innovation Pioneer Award" with several out-of-the-loop film and television dramas and variety shows; Lexin, as China's leading new consumer digital technology service provider, won the "Consumption Model Innovation Award" with the advantages of cutting-edge technologies such as big data and AI; Sunshine Insurance, as an important force in the financial industry, has continuously invested energy and material resources in public welfare undertakings for 16 years and won this year's "Public Welfare Initial Heart Perseverance Award".
2022, get ready and embrace the future
This year, the human imagination has once again conquered the world. The first year of the meta-universe, the "God Thirteen" lift-off, the brain-computer interface... The development of science and technology has made people see more possibilities in the future.
The title of "Enterprise of the Year" was obtained by the national search engine Baidu. Since its inception, Baidu has always believed in technological innovation, bringing people a convenient way to search at their fingertips.
CCTV won the honor of "Media of the Year", at this year's Tokyo Olympic Games, it created a new experience scene of "big screen to see content, small screen to play interactive"; positive connection won the "New Media of the Year", as a nascent content platform, it adheres to the truth and objectivity of content, and strives to break people's prejudices and explore the truth behind the news.
"Game of the Year" was won by the domestic games "Dyson Ball Plan" and "Forever Doom", these two domestic phenomenon-level games made people once again lament that the domestic game industry "the future can be expected".
In the list of "new forces", Zhou Yifei, the screenwriter of "Xiao Shede", who formed a super high topic this year, won the "New Screenwriter of the Year", as the creator of the script, her characters are vivid and real, and strive to explore real social issues in the story, causing the whole people to think; and the "annual new drama" "I am good in other places" reflects urban life from another angle. Starting from a few of the most ordinary urban youth, it shows the triviality and warmth of urban life, and has become another phenomenon-level realist urban group portrait drama this year.
Jin Guangfa, the winner of the "Cutting-edge Video Producer of the Year", created an "abstract" wind in the field of short video this year, making many people feel this nonsense happiness.
Shanghai Guijiu won the title of "Innovative Marketing of the Year", which broke people's stereotypes of traditional liquor; Judian Arithmetic won the title of "Annual Insight Platform" for its uniqueness in the field of content insight.
There is no doubt that life has been profoundly changed over the past year. Accompanied by the epidemic, rejoicing for the "Shenzhou", digital acceleration... We often have the feeling of witnessing history, measuring social change at a speed that is visible to the naked eye.
What remains unchanged is that we are always cutting-edge, not blindly following, not changing our original intention, and always being cutting-edge.
Author | A meat
Proofreading | Morning
Typography | Fang Yongxin
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