He is known as the "one-armed runner" and "Forrest Gump on the run". He once rode 5,000 miles across the U.S. in 100 days and 3,550 miles across the U.S. in 72 days. He is now a Merricks Super Running Ambassador who will challenge the Great Wall of China on August 8 with a length of more than 4,200 kilometers and is expected to be completed in 100 days, averaging one full marathon per day. He was Jason Lester.
On August 4th, the "2014 Great Wall Endurance Race and Merricks North Horse Running Group Press Conference" was held in Beijing. Jason Lester attended the launch and officially announced that he will challenge the Great Wall of China on August 8. At the same time, the recruitment of the 2014 Merricks North Horse Running Group was officially launched on the same day. Many well-known domestic media and famous runners attended the meeting, and the atmosphere was very warm.
At the scene, Zhang Xiaofeng, marketing manager of Merix, and Jacob, vice president of marketing of Merix, delivered speeches successively. Subsequently, amid the applause of the crowd, Jason took to the stage and shared his story. In the media meeting session, Wang Fengxun, deputy editor-in-chief of "Health and Beauty", Yan Yi, editor-in-chief of "Runner World", Yunyanqiao, and other guests talked about the story of running and interacted with Jason.
In the group visit, a reporter asked: "What is the biggest difficulty in challenging the Great Wall run?" Jason said, "The most difficult thing is that I don't know what will happen tomorrow or what the next section of the road will look like. Of course, I don't know the weather, I can't drink my favorite coffee at any time, so this Great Wall Run is actually prepared for a long time, but "I don't know" is also the charm of "Challenging the Great Wall Run"!
After the group visit, Zhang Xiaofeng, marketing manager of Merricks, announced the official launch of the recruitment of the 2014 Merricks North Horse Running Group, and introduced the new incentive policy of the North Horse Running Group. The new policy will take the form of a "bet on achievements", encouraging members to set their own goals and attack them. Regardless of whether the goal is successful or not, runners who sign up for the running group will receive corresponding rewards as long as they finish the race.
It is understood that due to the heavy rain on the 4th, the first North Horse Training Camp originally scheduled to be led by Jason was postponed. By the time the first training camp was held, Jason was already on a journey to challenge the Great Wall. This time, Jason started from the easternmost section of the Hanging Wall, traveling through many cities, passing through Zhangye, Xinheyi, Yongchang and other places. With more than 4,200 kilometres, Jason will face many challenges.