In the past decade, the rise of audio sharing platforms such as Himalaya and Lychee FM has made the public see the value of "sound". As a special communication medium, the competition of traditional operating modes such as PGC, PUGC, and UGC has become more and more fierce, and the platform contracted anchors and voice actors have complained that "it is difficult to make money, and it is even more difficult to cooperate!" "Mobvoi's Magic Sound Workshop breaks the traditional cooperation mechanism and works with well-known anchors to create sound value."
In September 2021, "Li Manchao", a well-known domestic audiobook producer and broadcaster, entered Mobvoi's AI dubbing software "Magic Sound Workshop". Different from the previous KOL cooperation model, Manchao uses its voice as a value IP to authorize the Magic Sound Workshop, and the two sides work together to create an AI dubbing pronunciation "Manchao ZN" for use by self-media creators. As early as July this year, the top of the Himalayan entertainment sector and the director of the ten billion-time broadcast program "Duanzi Is Coming" has cooperated with the "Magic Sound Workshop", and the two sides have jointly launched three star pronunciation people of "Cai Cai", "Cute Little Elf" and "Mini Cai", and successfully put on the shelves of the "Package Mining" paid sound pack and achieved good market response.
Does sound also have a "star effect"?
In recent years, audio platforms such as Himalaya and Mao'er FM have set their sights on content IP, but ignored the value creation of sound IP. The fundamental reason for the popularity of audio books and radio dramas such as "Magic Road Ancestor", "Chen Qingling", and "Three-Body" is that such IP has already had a huge fan base. If the platform wants to attract more listeners and users in multiple channels, it needs the dubbing blessing of celebrity voices. The Yangguang Cloud Listening Platform launched a series of audiobooks written by Tang Jiasanshao, "Douluo Continent", which were dubbed by two teachers, Man Chao and Yang Jing. The nearly 52 million plays of this work have allowed Man Chao to go to the altar in the field of audiobook dubbing, followed by the launch of popular works such as "Douluo Continent 2 Peerless TangMen", and gained a large number of fans on the Himalayan platform. The listeners of "Douluo Continent" were amazed by Manchao's dubbing, and its dubbing soundtrack was widely disseminated on short video platforms such as Douyin and Kuaishou, creating a huge wealth with the "Manchao" sound IP.
More than 3 million fans of The Himalayas anchor "Cai Cai" successfully created a circle sound IP with the ten billion broadcast column "Duan Zi Is Coming", and his daughter "Mini Cai" young and cute children's voice also joined the magic sound workshop. The "Cai Cai" series of voice-dubbing videos have achieved great success on major video platforms, especially videos in the fields of film and television commentary and popular science have received hundreds of thousands of likes, and it is expected to be viewed more than 100 million times.
In the early days of its birth, magic music workshop actively explored the sound IP market, and cooperated with well-known film and television actors, book commentators, broadcast actors, etc., and successively launched many star pronunciation people such as the captain of the changeable ship, the book review actor Jin Shi, Xiao Man and so on. In order to meet the personalized tuning needs of the majority of magic music users, the magic music workshop has hereby produced the AU tuning tutorial exclusive to the captain for users to learn.
How to protect the legitimate rights and interests of the settled anchors?
In order to protect the legitimate rights and interests of celebrities and anchors, the Magic Sound Workshop has specially formulated the "Pronunciation Person Agreement" for magic music users. The "agreement" clearly stipulates the scope of use and legal responsibility of the cooperative pronunciation person to synthesize audio, so that there is no worries about settling in the cooperation.
Is sound cooperation a hammer??
Magic Workshop has a mature cooperation and promotion model, and attaches great importance to the improvement of the quality and playability of the pronunciation people. After reaching the cooperation, moyin workshop used Mobvoi AI technology to build a pronunciation person with the cooperative anchor, and fully considered the anchor's opinions in the pricing, promotion and other links to jointly discuss the follow-up operation plan. In terms of sound quality improvement, magic sound workshop combines the characteristics of pronunciation people and user suggestions, and has invited and communicated with cooperative anchors many times to continuously record more beautiful and natural sounds. And explore new sound styles in terms of playability, and cooperate to develop emotional sounds suitable for more video fields. For example, when the "Full Super ZN" pronunciation person is online, it has three different sound styles of warmth, passion and tour guide, and "Cai Cai" recreates the "Cute Little Elf" paid pronunciation person through timbre changes. Sound cooperation is not a hammer deal, but an infinite exploration and innovation.
Can the voice of the so-called people settle in?
Magic Sound Workshop works with the whole people to create sound value and strive to create the largest sound IP store in China. Whether you are a magic voice workshop user or not, you can contact the magic sound business operator directly to ask for voice cooperation. Magic Sound Workshop is also actively exploring the good voice of ordinary people, exploring natural and beautiful sounds and distinctive sounds on video platforms such as Douyin, Kuaishou, bilibili, etc., and creating natural and unique AI dubbing for magic music users.
The entry of celebrity anchors and dubbing producers such as Man Chao and Cai Cai into the Magic Sound Workshop is a step for the Magic Sound Workshop to build a "sound shop". Magic Sound Workshop continues to explore emerging cooperation models of sound, enrich the monetization channels of sound creators, break the traditional cooperation mechanism, and also provide rich and diverse dubbing resources for Chinese video content creators, which greatly improves the creative efficiency and empowers the majority of self-media creators.