Source: People's Daily News
On September 16, people's daily digital dissemination of people's domestic goods project amp; The launching ceremony of the strategic cooperation of Pocket Pearl Home furnishing was held in Chengdu. Liu Xiaosen, deputy general manager of digital communication of People's Daily, Wang Jianbin, president of Pocket Pearl Home, Wang Yu, vice president, Wang Zhanqiang, general manager, Professor Zhou Ying, special expert of the People's Domestic Goods Engineering Expert Committee, and Wei Zhiyong, producer of the People's Domestic Goods Project and founder of Shanghai Jiuai Media, attended the launching ceremony of the event.
In order to actively promote the brand power strategy, the People's Daily digital communication strategy launched the People's Domestic Goods Project, which is supported by the China Advertising Association strategy. Mr. Liu Xiaosen, deputy general manager of digital communication of People's Daily, said that the strategic cooperation between the People's Domestic Goods Project and the Pocket Pearl Home Furnishing is to jointly focus on the latest technological achievements in the industry, focus on the development direction of domestic brand construction, and promote Chinese brands to play a beautiful note of the dream of a strong country.
Liu Xiaosen said that the People's Daily Digital Communication will unite with the China Advertising Association and Shanghai Jiuai Media to continue to give full play to the advantages of the "brand communication resource integration" of the People's Domestic Goods Project in the form of "aggregating media brand markets" and make unremitting efforts to empower more domestic brands digitally. (number of texts)
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