Tianjin's aunt Qian and Brother Zhong set up a small stall in the pedestrian street, mainly selling pancakes, but they did not expect that in just one year, the couple earned 1.2 million, how was this done?
<h1 class="pgc-h-arrow-right" data-track="5" >. Background</h1>
Aunt Qian and Brother Zhong used to work on the construction site, the two people have been married for many years, the son has also been in junior high school, others say that working on the construction site is very tired, in fact, the couple has been working for a long time and do not feel tired, but as they get older, the couple does feel some tiredness.
After thinking about it, the couple finally decided to do business, so what kind of business? Originally said to open a noodle shop, although now there are more noodle shops, but basically all are making money, the couple still saved a lot of money, but later in the establishment of friends, the couple still gave up the idea of opening a noodle shop.
After all, the cost of the noodle shop is relatively high, the couple is not easy to make money, if they lose money, they will give up their previous achievements, so in the end the couple still decided to set up a stall to sell pancakes, the older generation of people will make pancakes, so the couple is also very young to learn how to make pancakes.
At the beginning, the couple was in the pedestrian street stalls, but the effect is not too good, in the pedestrian street stalls more than the couple, there are many sell pancakes, buy baked potatoes, so the competition is still relatively large, and because the couple made pancakes taste general, attracting naturally fewer customers.
So what to do? The couple is also very worried, in order to set up a stall to sell pancakes, the couple still invested a lot of energy, buying carts and the like have spent money, the key is that if the couple does not sell pancakes, they really do not know what to do next.
Fortunately, the relatives of the couple's friends are doing marketing planning, they asked their friends to find this relative, paid him to develop a set of marketing plans for them, not to mention, don't know, a shock, the couple's pancake stall business is really good.
It is precisely by relying on the marketing plan given by this relative that the couple earned 1.2 million in just one year, so what kind of marketing plan did they use? Let me introduce you to it.
Of course, the activity (industry) cases cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch and recharge yourself.
<h1 class="pgc-h-arrow-right" data-track="25" >2</h1>
In the pedestrian street, it is basically young people, so the relative marketing activities are also aimed at young people.
[1] Buy pancakes and send cokes
In order to attract consumers to the greatest extent, the couple has launched an activity, that is, as long as the customer comes to consume, they will directly give a bottle of Coke.
The price of a bottle of Coke is not high, but for consumers the discount is still good, for consumers, visible benefits are really affordable, you give consumers a 100 yuan worth of consumption coupons, it is better to give consumers 20 yuan in cash, the same reason, directly send consumers a bottle of Coke than to give consumers a 10 yuan consumption coupon can make consumers more satisfied.
So after the launch of the event, immediately attracted a large number of customers to buy pancakes, the couple has never been so busy, although they have been working, but the couple is quite happy, after all, they have made money.
Then there must be a lot of friends to say, selling pancakes is originally a small business, if you still send Coke, then is it not profitable? Of course not, in fact, the pancake stand is quite profitable, let me analyze it for you.
<h1 class="pgc-h-arrow-right" data-track="26" > third, profit analysis</h1>
[1] We have to understand one thing, that is, there is no free lunch in the world, although customers can get a bottle of Coke, but the pancake stall stipulates that the number of people must be more than 3 people to receive, in this way, the customers of the pancake stall themselves have achieved fission, although a pancake does not make much money, but the cost of cola is also very low, in fact, for the pancake stall can still make money, but it can not make so much.
[2] In addition to making money by the pancakes themselves, the pancake stalls have other parts of making money, because there are many customers, so the pancake stalls have advertisements on the carts, and customers can see them here, and this also collects advertising fees.
[3] In addition to these, the couple also to teach others to make pancakes, a person's tuition is thousands of yuan, not only to teach them how to make pancakes, but also to teach them how to open a pancake stand to make money, because the couple's pancake stall does make money, many people will come to learn, see here everyone must understand, in fact, the part of making money is a lot, just look at your thinking is right.
The idea is not right, how you play is a loss of money. If you are not good at doing business now, it is recommended that you take a look at it and learn more about how others play.
So no matter what you're doing, you can also engage in a similar campaign, or find a marketing plan that suits you better in the column below.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.