Suppose you have a newly opened restaurant downstairs, in order to attract customers, the store will let you have a meal every Friday, and it has been going on for several years, then in addition to Friday to rub rice, will you usually go to consumption?
Obviously, this is a gamble on the psychology of the user, and the Epic Mall is making a similar gamble, even playing bigger and bigger under the premise of losing money, giving away hundreds of games in a few years, and countless discount coupons. Recently, it was announced that at the end of the year, it was given away for fifteen consecutive days of free games, and even each purchase as long as the amount of a single item exceeded 90, you can get 65 coupons!
But coincidentally, the epic mall activity was almost "played" just after it was opened, because of the influx of massive players, resulting in the server once unable to keep up, and even the official Bo himself was intimidated by the player to come out and apologize. And Xiaobian observed that in addition to the players who came to the white prostitution game, there was also a group of Chinese players composed of fresh forces, and their goal was only one, that is, the domestic martial arts action game "Forever Doom".
However, this source of intelligence is relatively speechless, because Epic may not expect so many Chinese players to come, the server is obviously improperly prepared, many players said that they bought "Forever Doom" but did not enter the library, got up at 7 or 8 o'clock in the morning to place an order, but successfully played in the afternoon. But even so, the players are still enthusiastic. It is reasonable to say that this game was launched in August this year, during which the circle was broken many times, and the heat was very high. How come at the end of the year, this wave suddenly caught fire again, and also squeezed out people's servers?
First of all, this has a lot to do with the recent conscience update of "Forever Doom". You know, since the release of this game, the number of updates has hit many games of overseas manufacturers. Not only are the mechanics constantly improving, the scenes are constantly refined, and the balance of different classes is also adjusting, which naturally helps the game accumulate a lot of player base.
In addition, at the "Never Sword Fighting Conference" event opened this week, five major linkages were announced, including the linkage of heavy stars such as Bruce Lee and the cute option of "Jelly Bean" linkage. The opening of the free week activities has also attracted a large number of players into the pit.
According to the official introduction, this activity free trial from December 18, until the end of December 21, during which new players not only have their own "cute new area", can avoid being abused, but also retain the data during the trial period, after purchase can be directly inherited, which naturally attracted a lot of players' attention to this game. And Epic announced the promotion after this, so that many players who wanted to buy the game were in Bengbu, and it also fulfilled the old saying "buy early and enjoy early".
Speaking of which, it is inevitable to mention the subsidies of the Epic Mall. As a new game with rising players, the "Eternal Destruction" body naturally has a price of 90 yuan + and can get a large part of the discount after being subsidized by the Epic mall. And the official has previously guaranteed that the Epic Mall and Steam are all served together, so that players can still be happy with their friends.
It's just a thousand calculations, and players have not calculated that epic stores' own servers can't hold up. Fortunately, with the repair of the Epic Store, players finally managed to get the game. I have to say that the sustained growth in popularity of "Forever Doom" is also very admirable.
How do you guys think about the crash of the Epic store? Which game do you think Epic has recently sent out that is most worthy of "hi plus one"?