The overseas sales data of major car companies in November have been released one after another, and the export sales of Chinese brands have continued to maintain a growth trend, of which MG has the most prominent performance, with overseas sales of 54,000 vehicles in November, and cumulative overseas sales of 310,000 vehicles from January to November, ranking first in overseas sales of Chinese brands, and continuing to maintain the status of "China's single brand overseas sales champion" since 2019.
Top 3 overseas/export sales of Chinese brands (unit: 10,000 units)
(Source: Official data released by each brand so far)
With the deepening of the wave of globalization, Chinese auto brands have stood at an important historical crossroads, and domestic car companies have laid out overseas markets and strived to build their popularity in the international market through overseas strategies. However, limited by the hard power of factories, technology, supply chain and soft power such as marketing, service and brand effect, there are very few brands that can achieve high quality, high value and high specifications to "go to sea". SAIC MG has won praise and word of mouth from overseas consumers and media for its outstanding performance, reliable quality, intelligent leadership and other product characteristics, as well as young communication and interaction.
MG ranked first in overseas sales of Chinese brands
Moreover, unlike other brands, MG does not only export cars overseas, but has a mature operating network and a perfect supply system in various overseas markets. These advantages have become the basis for MG to dominate the overseas sales of a single brand in China for a long time.
Fine technology, true intelligence, high quality, MG overseas market is widely sought after
Technology is the foundation of the enterprise, and the product is the foundation of the establishment. If a car company wants to truly realize its globalization strategy, it must have its own core technology and products that can stand up. In the mature markets of Europe, MG takes new energy vehicles as the entry point; in emerging markets, MG focuses on exploring differentiated intelligent networking technologies; at the same time, through a strong output model of the whole industry chain, to create Chinese brand advantages.
Relying on SAIC's leading technology of "new four modernizations", MG's many products such as MG6 PHEV, pure electric MG EZS, MG pilot PHEV, etc., whether it is new energy or intelligent driving and other technologies have reached the world-class level. In Europe, SAIC New Energy Vehicle Battery Safety, Life and Mileage are the leading factors in the industry, which is the biggest reason for the hot sales of products. As early as 2019, MG HS and pure electric MG EZS together won the highest level of E-NCAP five-star safety evaluation, pure electric MG EZS became the first E-NCAP five-star safe pure electric small SUV in Europe, mg HS became the first European and Australian "double five-star" safety SUV.
Pure electric MG EZS is a hot seller overseas
In terms of intelligence, MG is also praised by overseas consumers. SAIC motor and Ali created a new category of "Internet cars", played an industry-leading role in China, and successfully transferred their advantages to foreign countries to promote the "going out" of intelligent networking achievements. The intelligent Internet system for the international market is popular with consumers in Thailand, India, Indonesia and other countries, and has been used on more than 30 overseas models, with more than 130,000 activated users. In addition, MG also meets the "Chinese standard" at the same time, to meet the world's car manufacturing system in the strictest standards, the highest threshold of the "European standard", almost all models meet REACH, E-MARK and other strict European standards, truly realize the global consumers to enjoy the same global highest standards, with the world's highest level of quality and safety.
Car buyers queuing up at the entrance of MG's new store in Sweden
It is thanks to the outstanding performance, reliable quality, intelligent leadership and other product characteristics, MG overseas sales continue to expand the advantage. In November, MG retailed 4,184 units in the UK in a single month, up 384% year-on-year; retailed 4,209 units in the Australian and New Zealand markets, up 85% year-on-year, ranking 7th in the local sales list; and Mexico's monthly sales reached 2610 vehicles, setting a new local record for the highest retail sales in a single month. At the 38th Thailand Auto Expo held recently, the MG Cyberster concept car made its overseas debut and opened advanced reservations for local consumers, receiving 666 orders in just 12 days, which was welcomed by Thai consumers. As of October, MG's share of the Thai passenger car market reached 8.2%, surpassing many Japanese brands that have sold products in Thailand for more than 60 years and ranking fourth. MG has performed well overseas, achieved remarkable results in transnational operations, and has been called a Chinese brand by the front page of the People's Daily as "China's automobile electrification and intelligence in the forefront of the world".
Establish a local, build a brand, build a system, and China's intelligent manufacturing will go to the world
In addition to MG's outstanding product performance, it is inseparable from its continuous deepening of the local market and the use of young communication and interaction methods for many years.
MG Europe held an online MG Autumn Conference "Charge Forward", which was viewed by more than 46,000 people, setting a new record since mg Europe's release; MG Middle East launched a limited-time challenge with the Nikon brand; MG launched a "Show and Shine" campaign on Australian social media to encourage MG owners to share their stories with their cars while donating money to the Australian Red Cross to support local philanthropy; in Indonesia, MG will MG ZS The MCE listing event was held on YouTube and was viewed by more than 20,000 viewers, proving MG's strong influence on overseas social media platforms.
MG sponsors Australian National Basketball League (NBL)
In terms of brand communication, MG actively expands brand awareness through social networks, and currently has more than 6 million social media fans overseas; establishes partnerships with well-known football clubs such as Liverpool in the United Kingdom, Al Ahli in Saudi Arabia, Lyon in France, and reaches strategic cooperation with the Italian national basketball team, the Australian National Basketball League (NBL), the Port Adelaide Football Team, the Melbourne Star Cricket Team, etc., and enhances the brand influence in overseas markets with the help of sports marketing. So far in 2020, the MG brand has won more than 20 heavyweight media awards overseas. Recently, in the "2021Q3 BrandOS TOP100 Overseas Brand Social Media Influence List" released by OneSight, MG has won the first place in the overseas brand social media influence segmentation industry.
MG EZS won the "New Zealand Electric Vehicle of the Year 2020" award
More importantly, MG is different from some domestic auto companies to adopt the way of export underwriting and consignment sales, but relies on SAIC's strong global supply system to open up all links including design, research and development, manufacturing, after-sales and so on. MG's sales and service network "Nerve Endings" is spread all over the world, which can capture the front-line information of each market in a timely manner, and develop and supply products according to different market needs to provide the fastest service response. Coupled with the fact that MG has always taken the global market as the home of the past hundred years, the brand has appeal in the global market, and overseas consumers have a psychological sense of intimacy and identification with the MG brand, so that MG can harvest sustained sales and recognition on a global scale.
With outstanding performance, reliable quality, intelligent leadership and other excellent product strength, as well as localized service system and young brand marketing, from January to November this year, the overseas sales of MG brand of "China's single brand overseas sales champion" increased by 64.3% year-on-year. At present, the MG brand has successfully entered the first camp of the local passenger car market (TOP10) in Australia and New Zealand, the Middle East, Egypt and Chile, and has become another "banner" of "China's intelligent manufacturing" to the world. Born global, based on China, the Chinese brand represented by MG is returning to the center of the world stage, so that the world can feel the "light of China".
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)