On the morning of the launch of the loan hit drama "Snow Knife Line", the famous daigou Jin Baikai forwarded the official Weibo of "Snow Knife Line", supporting the lead actor Zhang Ruoyun's outstanding temperament and expressing his expectations for the drama.
Netizens have forwarded, reminding Zhang Ruoyun to run!
Jin Bai is famous for her poisonous milk, the artists she looks up to either overturn the car or collapse the house, and the drama she expects will either hit the street or cannot be broadcast, almost without exception, which can be called the metaphysics of internal entertainment.
That night, "The Knife Line in the Snow" finally started broadcasting, Wang Tired screenwriter and knife + Zhang Ruoyun starred + a number of drama bone lifting dramas, and it was a big male drama broadcast in Central 8, the platform took it against "Wind Rise Luoyang", netizens took it to benchmark "Qing Yu Nian".
But who knows, after the premiere, the Internet is full of spit, improper casting, underworld color grading, playing slow motion, etc. are all faults, and the big hit drama is finally killed by Jin Baikai's milk.
Inner entertainment metaphysics, do not believe it.
How much crotch does the premiere of "Knife Row in the Snow" really pull? Look at where the points that netizens complain about are concentrated.
First look at the ratings, "The Knife Line in the Snow" is the drama of Central 8, the CCTV market is originally high, the ratings of the drama break 1 is the most basic, and there are many who break 2.
"Knife In the Snow" took over the drama with a rating of 2.5, and as a result, as soon as it began broadcasting, it directly pulled the ratings below 1.
After the first episode was broadcast, the highest peak of the ratings was only 1.4, and by the time the second episode was broadcast, the ratings had dropped to about 0.89 and continued to decline.
The ratings of the second episode did not break 1 for the entire episode, and the lowest dropped to about 0.69.
According to the ratings curve, the curve is straight after a sharp decline, which also indicates that there is no upward trend.
The average weekly ratings from December 8th to December 14th were 1.3225, which can be described as breaking through the market.
Mango Essence Next Door Ecstasy: It turns out that "In the Snow" is the "Snow" that sends charcoal in the snow, and the rating of "Little Minjia" has exceeded 1.5!
Although the premiere ratings can not directly determine the explosion of the drama, but such premiere data has surprised many netizens, and if you want to explode the reputation and popularity in the later stage, you have to pull up from such a low rating a little bit, which is really difficult.
Looking at the quality of the drama, when the project was first established, everyone held a bullish attitude, and the reason for the explosion was nothing more than the residual heat of "Qing Yu Nian", Wang Tired controlled the script, the big IP adaptation and the ratings of Central 8.
In fact, after the second version of the trailer was broadcast, many people have questioned the quality of the drama.
At that time, the main point of discussion was that the filter was too green and looked gloomy, which was not a simple problem that affected the viewing experience, but a normal TV series should not use such a filter.
But thinking that Yang 8 bought this drama, it should listen to everyone's opinions and change the filter.
I didn't expect that there was not much difference in the broadcast of the positive film, and it was jokingly called the eye protection mode by netizens.
Coupled with the fact that the drama was still attracting business shortly before the broadcast, the meaning of bad things is getting stronger and stronger.
Like "Snow in the Knife Line" such a project without a large flow of drama, the most important thing for attracting investors is the quality of the drama, at that time, many netizens suspected that it was the positive film that was not optimistic when attracting investment, which led to the investment effect not meeting expectations.
The greater the expectation, the greater the disappointment, as a costume drama positioned as a martial artist, "The Knife Line in the Snow" is also planted on the play.
Many viewers reported that the last time they saw this kind of slow-motion play was the "Journey to the West Sequel" broadcast in 2000.
The protagonist's supporting roles have all changed into bking, and ten minutes of playing handsome and cool have passed.
When the fist is punched to the flesh, the fist is embroidered with the leg, and the slow motion reflects the texture when it is doubled.
Zhang Tianai's appearance is a big move, according to the original fans said that this is called sword qi eighteen stops, only to see her accompanied by a sword qi, at ten times the speed of rapidly passing, everywhere everywhere was hit by the sword qi into the sky.
It's really very powerful, it's hard to see clearly, and it's hard to believe that this is a martial artist.
Perhaps the director also felt that this shot was too unsophisticative, and immediately arranged the group performance as if it was not affected by the gravity of the earth to pause in the air for a few seconds and then slowly drifted down, and Zhang Tianai, who had completed the big move at ten times the speed, was not controlled by inertia at all, and the slow camera rotated and rotated again, and finally revealed her cold half face.
Well, this is very feminine.
The filter that suppresses the gloomy to a cheap wind in the studio, and the slowing down of the action to fragmented play, are the two most criticized failures of "The Knife Line in the Snow" at present.
Some netizens pulled out the interview with Song Xiaofei, the director of "Snow Knife Line" in August this year, and after watching the interview, they somewhat understood the reasons for the failure of "Snow Knife Line".
From taking over the project to starting filming, the director's description can see that he has indeed paid a lot of effort, and he also has his own considerations for the core and intention of "The Knife In the Snow".
For example, the green of the filter, he thought that the story takes place in the wet and green grass of Jiangnan, so he gave it more "green".
That's true, but how can the live-action be the same as the filter that comes out?
The green of Jiangnan spring will give people a sense of openness and clarity, while the green of "Knife Row in the Snow" makes people feel bad and stuffy.
The audience has given an acceptance of incompetence after the trailer, obviously there is time to correct the error, not to adjust is not to take the market feedback seriously, too stubborn.
The director's stubbornness is also reflected in the other side, according to his own words, the first episode of "Knife In the Snow" was deliberately slowed down by him, because he wanted to cultivate the patience of some viewers to watch the show.
It's not a good thing to deliberately pursue a fast pace, and a few minutes of an orgasm and twist is not as impressive as the real feeling.
There's nothing wrong with that, but I just don't think something is quite right.
The speed of the rhythm is related to the theme, if the rhythm of the suspense reasoning drama is slow, it is called dragging water, the rhythm of the love idol drama is fast, there is no excessive development of feelings, the so-called tension is relaxed and relaxed, it should be fast when it is fast, and it is slow when it is slow.
No preconditions, just to cultivate the patience of the audience and deliberately slow down the rhythm, some sense of superiority.
In the past, we said that works cannot deliberately cater to the market and audiences, but we did not expect that people would change them when they knew that they were wrong, and completely let the audience cater to the works.
The bad thing about the drama is that the audience likes the fast food culture and has no patience, or it is that the TV series watched by mobile phones cannot meet their big screen standard production, in short, the audience is not right.
Obviously, the audience's "TV series makes the effect of the movie" refers to the fact that people make the picture and sound of the TV series have a more elaborate production, rather than using film techniques and post-production to produce a TV series.
None of them are a field, and you can only blame yourself for making four different works.
Maybe the later plot development will be much better, after all, the actor's acting skills are not bad, but the premiere is so rushed, destined to pay the price for this "arrogance".