In order to further promote the normalization, systematization and high-quality construction of the reading work of the whole people of "Shuxiang Yicheng", improve the modern public cultural service system of the new city, and comprehensively enhance the brand influence and demonstration and leading role of "Shuxiang Yicheng", the Beijing Economic and Technological Development Zone (hereinafter referred to as the Beijing Economic and Technological Development Zone) held the online activity of the "Shuxiang Yicheng" reading ceremony on December 14.
For the first time, the event was held in the form of online video, through audio-visual methods such as online video display, graphic reporting, on-site recording and broadcasting, and individual interviews, comprehensively and vividly displaying the outstanding achievements of the construction of the "Book Fragrant City" in the Economic Development Zone in the past year, and sharing the innovative promotion model of the Economic Development Zone for reading for the whole people. Nearly 5,000 people watched the online event and received 15,000 likes. "I have participated in many book activities, and now there are more and more reading spaces and physical bookstores in the Economic Development Zone, as well as colorful reading activities, whether it is study, work or life, you can find the corner surrounded by books." The smell of books in Yicheng is getting stronger and stronger! An online audience member said.
A bookish map draws to the end
On April 23 this year, the Economic Development Zone held the World Book Day and the launching ceremony of the series of recitation activities of "100 Years and 100 People and 100 Enterprises", and the event officially released a shining book map, depicting the beautiful scene of the construction of the reading space in the Economic Development Zone, and slowly displaying each unique reading space.
According to the relevant person in charge of the Ministry of Publicity and Culture of the Working Committee of Beijing Economic Development Zone, as an important cultural brand of Yizhuang New Town, the construction of "Shuxiang Yicheng" in 2021 mainly presents three characteristics: First, the activity design fully covers all groups in the district, from "enterprise readers" to "campus reading month" to "parent-child reading season", so that friends of Yizhuang New Town have a full sense of gain and happiness; second, the highlights are frequent, holding a series of reading activities and "Shuxiang Yicheng" throughout the year. Online and offline book drifting activities, and strive to innovate and promote the way of reading for the whole people; the third is to strengthen the "government guidance, social participation", focus on creating a characteristic reading activity brand in the Economic Development Zone, and drive enterprises, parks, communities, and schools to actively participate in various activities; through the introduction of physical bookstores and reading space support policies, let more bookstores and reading spaces participate in public cultural activities, and promote the upgrading of public reading services.
Characteristic reading spaces have blossomed everywhere, becoming a major feature of the construction of "Yicheng of Books" and have been unanimously praised by the vast number of workers in Yizhuang New Town. The ceremony invited Qi Hang, gold medal reading promoter of Shuxiang China Beijing Reading Season, Sun Sen, head of Shuyi Yi Space, and Wang Liguang, head of the marketing department of Chinese Medicine Publishing House, to share the experience of exploring the theme space operation with the characteristics of Yizhuang New Town.
100 recitations show the style of Yicheng
In 2021, with the celebration of the 100th anniversary of the founding of the Communist Party of China as the main line, the Economic Development Zone organized and carried out a series of recitation activities of "One Hundred Years, One Hundred People, Hundred Enterprises and One Hundred Articles", widely mobilized all sectors of society to recite the red classic chapters, review the glorious course traveled by the party and the people, and not forget the original intention and keep the mission in mind.
Since the launch of the activity, the whole district organs, enterprises, parks, communities, campuses and other personnel have been mobilized to actively participate in the recitation activities, and many wonderful works have emerged. The reading ceremony also commended the creative team of these outstanding works. Mu Ting, executive director of the Chinese Poetry Society, poet A Zi, and Wei Jin, chairman of the trade union of Yuekang Pharmaceutical Group Co., Ltd., shared their feelings about participating in the theme activity of "Shuxiang Yicheng" in the form of remote online. They believe that guiding the people to fully understand and understand the party's glorious history, great achievements, valuable experience, glorious traditions and fine work style through the form of recitation is a mass cultural activity of pioneering significance, creating a reading promotion model with the characteristics of the Economic Development Zone.
Diverse reading scenes cultivate bookish teenagers
Young readers are an important group in the promotion of reading for the whole people, and cultivating their reading habits and reading ability has positive significance for the improvement of social and cultural literacy. In addition to continuing the brand activities of "Parent-child Reading Season" and "Garden Reading Month", this year's Economic Development Zone also carried out the Winter Olympic Reading Experience Activity in conjunction with the "Welcoming the Winter Olympics", so that students can experience the charm of the Winter Olympics while enhancing their physique and increasing their knowledge; at the end of the year, they also carried out the "Book Confidence And Heart, Build the Chinese Dream" in Beijing, Tibet, Xinjiang and other places to donate books and letters in pairs, so that reading and public welfare can go hand in hand.
At the reading ceremony, Wang Jiaokai, principal of the Economic Development School of renmin university affiliated middle school, Tong Xixi, a famous children's literature writer, and Xiao Yu, host of Beijing Radio and Television Station, shared valuable experiences around the issues that parents are most concerned about in reading among teenagers.
Technological reading empowers a culture of innovation
As the main front of the capital's high-tech industries, the Economic Development Zone adheres to the concept of cultural rejuvenation, takes the cutting-edge of science and technology as the background, takes the innovative culture as the characteristic, stimulates innovative activities with reading, and lets the fragrance of books infiltrate Yizhuang New City. Zhu Shanshan, general manager of Dongshang e Park, Liao Kai, head of BAIC New Energy Blue Valley Reading Club, Li Xianliang, chairman of Beijing Mingdao Zhongyuan Biotechnology Co., Ltd., and Zhang Yanhong, secretary of the party branch of Yinghai Manor Community, shared topics such as how to improve scientific literacy through reading, how to bring the spirit of science into reading, and better fulfill the innovative mission of the times.
The reading ceremony also commended the individuals and institutional representatives who won the honor of the "Yicheng Yicheng" series of awards, including Yicheng Shuxiang Teenagers, Excellent Reading Promoters, Shuxiang Enterprises, Shuxiang Parks, Shuxiang Communities, Shuxiang Families, etc.
According to reports, in 2022, the "Shuxiang Yicheng" activity will focus on promoting the construction of a "3+N" public cultural facility system based on "district-level-block-community-level" 3-level public cultural facilities, supplemented by socialized cultural facilities such as enterprises and parks, and continue to deepen the "Shuxiang Yicheng" Yizhuang New Town characteristic cultural brand. Through continuous exploration of the national reading innovation and promotion model, cohesion of the new city, promote the cultural revitalization of the city, and gradually build Yizhuang New Town into a favorite place to read.
Text/Beiqing-Beijing headline reporter Li Jia Correspondent Zhang Yanyan
Editor/Tan Weiping