2021 is less than half a month away, a year in which all walks of life are still affected by the epidemic, but even in the face of adversity, as long as you are willing to work hard, you will still gain something. Recently, the Taiwan media announced the 2021 Taiwan singer income list, of which Xiao Jingteng surpassed Jay Chou to become the champion for the first time, and Jay Chou was relegated to the second place, but his annual income was almost on par with Xiao Jingteng, and Jolin Tsai, who has been ranked first among female singers in previous years, was caught up by Chen Jiahua this year, and the comprehensive ranking is only fifth.
In the past, singers were still a very profitable profession, especially popular singers, who relied on record royalties every year, and could definitely make a lot of money by relying on commercial performances and concerts, but with the development of the music industry, it was not as good as before, and it was difficult to support singers just by selling records, in other words, the money from selling records could not return to the cost of making records. So nowadays, singers can only rely on side business if they want to develop, in addition to concerts and commercial performances, endorsement advertising is the main source of income. Especially under the epidemic, the performance may be stopped at any time, and only the endorsement part is minimally affected. Looking at the five highest-paid singers, endorsements account for a large part of their income.
The hardest-working Taiwanese singer in 2021 believes that it is none other than Xiao Jingteng, who has almost given up the Taiwan market and devoted himself to the mainland market. In the mainland, his workload is constant, just doing reality shows, doing at least 17 throughout the year, including both resident guest reality shows and guest guest reality shows, just relying on these two parts, his income is NT$270 million (equivalent to 62 million yuan).
Doing reality TV is only part of his source of income, in addition, he is also very diligent in running business performances, and he is very active in endorsing and shooting advertisements. The endorsement part involves almost every field, including mobile games, beverages, games, cosmetics as many as 9, and the revenue of this part is nearly NT$100 million. A rough calculation of Xiao Jingteng's income, this year he received at least NT$480 million (about 110 million yuan), becoming a well-deserved gold sucking king.
If Xiao Jingteng wins by hard work, then Jay Chou is almost "sitting and enjoying his success". In fact, in 2021, Jay Chou's activity is not high, almost all in Taiwan (during which the family traveled to France), did not go to the mainland to do commercial performances, on reality shows, even the original promise to participate in the "Voice of China" mentor job has resigned, and the Hong Kong concert has been postponed again, but this is it, he can still rank second in the singer with an income of NT$460 million.
Jay Chou's high income depends on doing endorsements, and he has done 11 endorsements in a whole year, two of which are international brands, and these two endorsements have brought him a rich income. It is also worth mentioning that 9 of the 11 endorsements are from the mainland, and with Jay Chou's current value, the endorsement fee can be imagined, so he can earn a lot of money without going out.
In third place is Wang Lihong, who has just announced his divorce. In fact, don't look at Wang Lihong, who doesn't seem to be very active in 2021, but his active points are at the beginning of the year. At the beginning of the year, he developed in the mainland, about two months, but he had already arranged the itinerary to the fullest, took over the New Year's Eve performance, participated in at least four reality shows, and at least four endorsements, and the income was not much, and there were also NT$210 million (about 48.2 million yuan). After making a wave of earnings, Wang Lihong returned to the United States, and then returned to Taiwan, where he has been living at home and not taking over much work. Now that he has announced his divorce, he believes that the focus of his future work will be on the mainland, and it is not surprising that he will soon work in the mainland.
Jolin Tsai, who wins the female singer's earnings championship every year, is second this year and fifth every year, and this is not without reason. In 2021, Jolin Tsai, in addition to holding five consecutive Little Dome concerts in the first half of the year, there will be almost no major moves, and the important thing is that she did not go to the mainland to seek gold, resulting in a sharp decline in income. The income of this part of the concert is not too much, only 20.25 million New Taiwan dollars (about 4.65 million yuan), the other income is all dependent on endorsements, and they are all Taiwanese endorsements, so the comprehensive annual income is not very high, not as high as Chen Jiahua.
Chen Jiahua also did not work in the mainland in 2021 because of the epidemic, but by doing endorsements, she became the first female singer. She did at least 10 endorsements throughout the year, very desperate, and also secretly signed a New Year's Eve party in Taichung at the end of the year, earning NT$100 million for the whole year, surpassing Jolin Tsai for the first time to win the female singer championship.
PS: The pictures are all from the Internet