On December 13, according to the Beijing News, the newspaper reporter recently undercover investigation in two Starbucks stores in Wuxi Found that under the so-called "gold standard", some stores touched the red line of food safety: ingredients continue to be used after expiration, and many best-selling drinks are sold; supervisors and clerks "teach by example" to tamper with the shelf life, and some ingredients are artificially "extended" for a week; pastries that promise to "stay overnight after opening" are secretly on the shelves the next day.
(Source: Taken from the Beijing News video)
As of press time, there is no public response from Starbucks to the above incidents on the Internet.
According to the official website, Starbucks, a world-renowned coffee brand. At present, Starbucks has opened 5,400 stores in more than 200 cities in Chinese mainland, with nearly 60,000 Starbucks partners.
Starbucks has admitted that for it, China has become Starbucks' fastest growing and largest overseas market. Starbucks' previously announced fourth-quarter results for fiscal 2021 showed that in the Chinese market, China's same-store sales increased by 17% in fiscal 2021, of which same-store transaction volume increased by 19%, and the average customer unit price fell by 2%. (text| AI Finance & Economics Summer)