With the release of the commemorative stamps of the "50th Anniversary of the Establishment of Diplomatic Relations between China and Iran" on December 11, all the 2021 special stamps have been issued, and some post offices have refunded the remaining deposits after taking the last set of stamps, and there should be no new stamps this year.
Package booking households can get 29 sets of Jite stamps, 3 sets of personalized stamps, 1 small book, 1 zodiac gift small edition this year, with a total face value of 153.6 yuan, and can refund 36.4 yuan, so how is the current new mail market performing in 2021?
The small sheet and small promissory note are calculated separately, there are a total of 37 varieties, the discounted varieties are 22, accounting for 59.5%, and the package booking household spends 153.6 yuan, while the current market price is 148.7 yuan, about 9.7% off. Although the discount rate is not high, but compared with the same period last year, it is not as good as the performance of the 2020 package, of course, last year there were big themes such as special 11, which are rare in ten years, and this year's theme is relatively mediocre, and there are almost no ones who can go out of the circle. With the gradual arrival of the annual album and the start of the sale of the head office product book, the price of the package will continue to decline, almost every year, and the room for the decline of the package is still very large.
The package of the booking household is relatively complete, in addition to the package there are also gift editions, small promissory notes and personalized stamps, but most of the package annual albums sold by the head office are only sets of tickets and small sheets, such a combination is called a ticket, the total face value of this part is 138 yuan, the market price is 133.4 yuan, and the current lowest price of the classic version of the annual book is also as high as 188 yuan, it seems that the premium is still a lot. No wonder the head office's annual album will be pre-sold in advance, September-October pre-sale when many package prices rose to the highest, if put in the current pre-sale, it is estimated that it has become a slow-selling product, do not know if the annual album without shipment can be returned?
The total expenditure of small-version bookers was 74.4 yuan, and the refund hit a record high of 105.6. This year, the small version of the variety is relatively small, only 6, plus a small promissory note and a free version, a total of 8 varieties, discounted 2 varieties, Fujian Tulou small version circulation of only 950,000, even discounted, really lamentable. The market price of 8 varieties is 85.1 yuan, in any case, the overall no discount, or far better than the set of tickets, the appreciation rate is 14.4%, the amplitude is not large. Next year's small version of the booking canceled the chicken rib breed small promissory note, the expected performance should be better than this year, although the tiger small cost reduced to 4.8 million, but according to the current market, the discount is still a high probability event.
Although the number of packages issued has dropped to about 7 million, and the circulation of more than 6 million is also everywhere, the discount is still widespread, the theme covers almost everything, and even a single package that has been performing well has a broken set. If it is stipulated that as long as it is a discounted subject matter, then next year there will only be a single ticket and ancient paintings, which is not realistic. The fact that discounts are so common also proves that the circulation is still too much. In addition to improving the level of design, eliminating discounts, introducing some more attractive themes, especially special stamps, but also reducing circulation.
This year, there are 20 sets of 2 and more sets of tickets, only 4 sets of no discounts, it can be seen that multiple sets of tickets are the hardest hit areas of discounts, in order to avoid discounts, more single sets of tickets should be arranged in the future, but next year's single set of tickets is only planned 3 sets, of which 2 sets are still college celebration themes, for the past ten years of the least single set of tickets in the past year, which also makes next year's market even worse. For large packages, especially more than 4 sets, the amount should be reduced, and the model can be followed in the early 1980s, and the circulation of 1-2 stamps can be reduced to less than 5 million, and only reserved households can be provided. But in fact, on the contrary, the more large sets of tickets issued, the more the issuance, because the large sets of stamps are mostly special stamps, positioned by the postal service as a popular theme, more product albums, the circulation will also increase. As everyone knows, the current market has long been regardless of the theme of hot and cold, only focusing on the circulation and number of pieces. Although the subject matter is important, but it must be a hot theme out of the circle, such a theme can be encountered and can not be sought, a year can not touch one or two, in addition to the ancient famous painting theme there are some markets, other can be called unpopular. But it's not that popular genres have to increase circulation, increased by hundreds of thousands to one million, and finally perform less than the unpopular abound. Now the postal service has entered a misunderstanding, think that the circulation of popular themes should be more, in fact, in recent years, in addition to the special 11 and the centenary of the founding of the party such as the theme market demand is relatively large, other such as famous works, flowers, buildings, characters, animals and other demand will not increase significantly, because the real stamp collection is too little, has been so small that even if the circulation is reduced to 1 million is too much, those hundreds of thousands of short legs are not able to rise, 900,000 small versions are discounted, Therefore, it is a strange phenomenon that the more popular the theme, the higher the discount rate. The circulation should still be determined according to the number of pieces, a single set of tickets can maintain the current amount, and 4 and above sets of tickets can be appropriately reduced to more than 4 million or even lower. Just like in the early 80s, where the issuance of large sets of tickets is the lowest, which promotes the formation of tendon tickets, and large sets of tickets will be reshaped again!
Frankly speaking, one of the purposes of issuing stamps is to make money, in addition to the zodiac and the circle of explosions are the main marketing heads of the postal service, and then there are these more sets of stamps. After all, a set of face value of 4.8 yuan, 5.4 yuan, 6.6 yuan, 7.2 yuan or even more, selling a set is equivalent to selling N sets of single ticket profits, and the product book can also be issued several times, this profit is several times. The reduction of large sets of tickets is the most effective means to eliminate discounts at present, but in this way, the cake of the postal service has been moved, and whether or not we are willing to give up these benefits is the key to solving the discount at present.