A common technique in film and television poster design is local shaping. In the poster design, the local shaping has the role of seeing the big in the small, and can extend the performance of the entire picture and the imagination and expectation of the storyline from a special part.
Local shaping can strengthen the appeal of the story, deepen the audience's understanding of the story, and can also bring a continuous guidance to the audience's senses, which emphasizes the use of the most representative part to show the connotation of the story.
Poster of the movie "Fanghua"
The movie "Fanghua" tells the story of a group of young teenagers who are in the army cultural and industrial troupe full of ideals and passions, experiencing the germination of love in their growth and the fate of life full of variables. From the above poster, the foot of the character is used as the visual focus, and the contrast between green military shoes and dancing shoes is created, supplemented by gray tones, which fully expresses the dramatic conflict between the ideal and reality of that era.
Poster for the movie "Taiping Wheel"
The movie "Taiping Wheel" tells the story of the Period from the War of Resistance Against Japanese Aggression to the Civil War of the Kuomintang, and the poster focuses on the close-up rope, supplemented by the blurred steamship and the all-gray tone, showing that people of that era had to flee en masse in order to escape the cruelty of war.
Poster for the movie The Amazing Spider-Man 3
The Amazing Spider-Man 3 is a movie that has not yet been released and has been cut, the reason involves the copyright issues of Marvel and Sony, which will not be repeated here, the poster takes two hands as the focus, showing that Spider-Man has a new life force when he is in deep trouble, the hand in the upper left corner is this new force, it is...? The picture brings a lot of associations, although the film has not been broadcast, but this local shaping performance is still very good.
Poster for the movie Godzilla
The partial shaping of the "Godzilla" movie poster can be described as a success, and the huge monster lower limbs in the center of the picture vividly express Godzilla's huge body and strength, which contrasts strongly with the surrounding helicopters and small human equipment on the ground, enhancing the sensory experience brought by the picture.
Poster for the movie "Despicable Me 3"
Minions movies are already household names, and the cute banana man has won people's love. The poster takes the eyes of the protagonist Minion as the design point and a bright yellow background to show the vitality and fun of the picture, which makes people look forward to it.
Poster for the movie Batman The Dark Knight Rises
Also using local shaping is the batman poster vision, in which Catwoman's high heels step on the Batman logo, adding a stronger sense of atmosphere to the dark rainy night, and also hinting at the upcoming story between Catwoman and Batman.
Poster for the movie "The Jailer Sits Guard"
The movie's watchman is about a family trapped in a house full of cameras monitoring their every move, and a mysterious villain who kills and has to start fighting to save their lives. This is an R-rated movie, horror and thriller are the themes of the movie, the red in the eyes and pupils on the poster and the blood stains on the face are all telling a horror story.
Poster for the movie "Iron Fist of Steel"
In the not-too-distant future, boxing has been replaced by high-tech robot interboturing. Humans can't play in person, and instead they manipulate robots to fight on the field. The picture is set in a boxing ring, with a steel arm occupying the center, which intuitively expresses the theme of the film.
Poster for the movie PATRIA
The film tells the story of two Basque families affected by ETA terrorism. The poster uses a bright red umbrella as a partial display, outside the umbrella is the protagonist in the rain and the quiet street, the strong contrast between cold and bright red highlights the theme of the movie, people can't help but pay attention to the fate of the characters.
Poster for the movie "Ace Agent Prequel"
The film uses the hands of the characters as a partial display, and deliberately highlights the rings on the hands, adding to the mystery of the characters in a dark environment, and the rings echo the title and deepen the intention of the film.
Poster of the movie Arirang
"Arirang" is a Korean documentary directed and starring Kim Ki-duk personally, the frustrated director chose to live a life of isolation, and began a spiritual journey of self-questioning and questioning on the mountain where the material conditions were extremely simple, he used the camera to shoot this period of self-questioning and self-answering in this difficult life, and after editing, there was this movie. This loss and hardship is all manifested in a pair of chapped and dried and scarred heels, leading the audience to walk with him into the movie, into his life and soul.
Poster for the French comedy The Other Side of the Bed
A couple experiencing a midlife crisis, in order to escape the conformist life, they decide to exchange each other's lives. The poster uses two pairs of feet as the main performance, and the shoes of the hero and heroine are reversed, emphasizing the theme of exchange life, but also increased the sense of humor, this is a good warm drama, like may wish to search for Ha!
A small summary at the end of the article
Partial shaping is more common in film and television posters, and some typical cases are listed in the article to illustrate the sense of atmosphere and visual appeal brought about by this kind of small-scale expression. If you want to do this type of poster well, you must find the most central local characteristics to portray in depth, and cooperate with the appropriate copy and tone to strengthen this atmosphere.
Notes from the public account: optimistic design
Methodology: Film and television poster design method - local shaping