On December 1, 2021, Cartier released the music short film "LOVE IS ALL", in which 12 of the brand's best friends followed the melodious melody and paid tribute to the beautiful love with a gripping and moving interpretation. Imbued with a festive atmosphere, the short film brilliantly interprets Cartier's brand philosophy of inclusiveness, enthusiasm and generosity, praise of beauty and sincere emotion.
The LOVE IS ALL music video was shot in Paris, Los Angeles and Shanghai, with 12 of Cartier's best friends – Jackson Wang, Ella Balinska, Mariacarla Boscono, Monica Bellucci and Khatia Buniatishvili), Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis and Maisie For the first time, Williams joined forces to interpret the unique charm of this joyful music, inspiring the warm power under the air together.
Jackson Wang
Lily Collins
The prelude sounds, and a number of talented friends of the brand take turns: between cartier red boxes, they dance, smile and sing indulgently. The rich cultural connotations and pluralistic forms of expression cherished by Cartier are vividly displayed under their interpretation.
Ella Balinska
Troye Sivan
Monica Bellucci
"LOVE IS ALL", a popular song co-written by Roger Glover and Ronnie James Dio in the 1970s, features a widely praised lyric: "Let's hold hands and spend the day together", with a light and lively melody and passionate lyrics that reach the heart. Cartier hopes to convey festive wishes to the world through the "LOVE IS ALL" music short film, celebrating the precious time of reuniting with loved ones and enjoying a moment of being together.
Mariacarla Boscono
Mélanie Laurent
Golshifteh Farahani
Maisie Williams
Directed by British director and fashion photographer Charlotte Wales, the short film uses a unique, lively lens language to showcase the unique personality of her subjects. Under her creation, the short film embodies the values that Cartier has always cherished: respect for the uniqueness of the individual, and in the collision and intersection of mutual existence, everyone's talents can be used to the extreme.
Khatia Buniatishvili
Willow Smith
Annabelle Wallis
"Stemming from Cartier's philosophy, we believe that when we get together, we make each other tougher and more authentic. That's why we invite an inspiring group of artists to join us and show their passion for embracing life. They shuttled through cartier red boxes as if by magic and filled them with joy. —Arnaud Carrez, Senior Vice President, Director of Global Marketing and Communications, Cartier
©Photograph Courtesy of Cartier