As we all know, Qualcomm's processors are quite popular in our Chinese mobile phone market, and there are often mobile phone manufacturers competing for "first launch".
Although many people look down on mobile phone manufacturers competing for the first launch, but based on domestic manufacturers, once the right to preempt the chip is seized, then to a certain extent, it has the gimmick of the first launch, which is more advantageous in marketing. At the same time, there is also the advantage of the product in terms of time.
Therefore, when Qualcomm released a new chip some time ago, Lenovo and Xiaomi began to compete for the "first launch" among domestic mobile phone manufacturers.
First, Xiaomi announced that Xiaomi Mi 12 will launch Qualcomm's new chip Snapdragon 8 Gen 1. Then, Lenovo's Motorola suddenly announced on December 9, bringing you a new machine Moto edge X30, which is the real global debut. I don't know why, and then I emphasized a sentence "the first shot is really the first launch, and the goods are really the first launch".
Then Lei Jun said: "The first launch is strength, but also a commitment." The starter is not a take-ism, and it is not the PPT skill of the gambling head. ”
Lei Jun's remarks are probably because Lenovo once won the "first launch" when it was snapdragon 855 and Snapdragon 865, but because of the long-term shortage problem, it led to everyone spitting PPT mobile phones.
In short, we can clearly see that for a "starter", the two companies are fighting for some fierce words. It is just ridiculous that Xiaomi and Lenovo's move to compete for the "first launch" is too ridiculous after Qualcomm officially announced it.
We all know that after Huawei-based Kirin chips cannot be freely shipped, domestic mobile phone manufacturers have transferred some of their orders to MediaTek. According to industry analysts, it is probably that they are afraid of being stuck in the neck on the chip. In the following time, domestic mobile phone manufacturers also launched a "B plan" in order to avoid this situation, that is, to make progress on the road of self-developed chips.
Originally this was a good thing, but what I did not expect was that the B plan of domestic manufacturers or would be "cut off" by Qualcomm. Because just recently, Qualcomm officially announced a decision: domestic mobile phone manufacturers have to develop their own technology, then Qualcomm will soon launch new technology to replace. That is to say, no matter what kind of self-developed chips domestic mobile phone manufacturers launch, Qualcomm will introduce new technologies to hinder their further development.
To put it bluntly, Qualcomm has made domestic mobile phone manufacturers "dependent" on Qualcomm, thereby stabilizing their market share and market position. Under Qualcomm's tough attitude, I personally feel that the possibility of domestic manufacturers' Plan B being "cut off" is quite large.
Look at Qualcomm's approach, and then look at our domestic manufacturers in order to compete for the first move of Qualcomm chips, inexplicably feel a little ridiculous. This side is still competing for the start, and the other side is already planning to cut off their "back road". However, Qualcomm's words are also a good thing, because this can make domestic manufacturers more aware that we only have the opportunity to turn over the self-developed chip.
In this regard, how do you think of Qualcomm's remarks? Feel free to comment, like and share!