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From the establishment of the project, the start-up, the killing of the youth, to the official announcement of the file, the press conference, and then to the final broadcast, the hot search for "Wind Rises Luoyang" has never stopped and stopped. On Weibo, at present, the number of posts with the main topics of #Wind Rising Luoyang#, #Song Qianfeng Luoyang#, #Wang Yibo WindIng Luoyang# and so on has long been read in hundreds of millions, billions or more, and the amount of discussion is also tens of millions.
In iQiyi Station, the drama broke 7,000 in 1 hour of popularity and 9,000 in 22 hours, which is the fastest episode to break 9,000 after "Son-in-law" this year. On the bone heat index ranking list, the popularity of the drama on the first day of online is as high as 84.61, ranking second in the whole platform drama series, and has now ranked first.
Compared with the popularity of almost the whole network, "Wind Rises Luoyang" has caused controversy in word of mouth.
After the start of the broadcast, many viewers were amazed by the texture presentation of the magnificent buildings and fireworks in the sacred capital Luoyang, and some people complained that the acting skills of the idol actors were mediocre, and commented that the play was "the overall difference between "the twelve hours of Chang'an".
So, for such a costume drama that has been hotly discussed by the whole network, Ma Boyong's IP adaptation, iQiyi's S-level production, and Huang Xuan, Wang Yibo, and Song Qian, if viewed from a relatively objective perspective, is it worth a few points?
The texture of "burning money" and the plot of fan orientation
Costume dramas have always been a "money-burning" drama category, and Ma Boyong's costume dramas are "spending money like dirt" big productions. From the prosperous and crowded Chang'an in "The Twelve Hours of Chang'an" to the magnificent and gorgeous and pyrotechnic capital of Luoyang in "The Wind Rises in Luoyang", the architectural scenery, food and clothing, customs and customs, etc., are all the texture of "smashing out with money".
Ma Boyong once said in an interview with the media, "The charm of Luoyang lies in the fact that it has a strip of Luoshui running through it, which constitutes the trinity of architecture, people and water, so it is necessary to restore as much as possible in clothing, food, housing and transportation." To this end, the crew of "Wind Rises Luoyang" directly built an ancient city in Hengdian, restoring more than 100 scenes, covering an area of more than 40,000 square meters, more than 5,000 sets of costumes, more than 5,000 sets of modeling accessories, and 15,000 sets of props.
With such a large amount of effort, the opening chapter of the series shows the audience the prosperity of shendu in an all-round way by taking a panoramic view and taking a close-up view of the part. In the subsequent plot, a variety of architectural layouts and terroir landscapes such as the Baili Mansion, the Xunshan Gong Courtyard, the Gambling House, the Qinglou, the Lianfang, the Saint's Palace, and the Bad Well appeared successively, including both magnificent and atmospheric winds and the fireworks of the city, both magnificent and dark and dilapidated.
The exquisite picture resulting from the textured scenery further derives wonderful characters and stories. In the hunting scene at the beginning of the first episode, the murder of the informant's father and daughter makes the Shendu trio: the mortuary Gao Bingzhan (played by Huang Xuan), the "food blogger" Baili Hongyi (played by Wang Yibo), and the inner guard Wu Siyue (played by Song Qian) successively enter the game, and the three of them have led the audience to investigate and decrypt the drama with their different identities and perspectives.
The plot progresses to 12 episodes, with Gao Bingzhan's arrest, escape, clarification and non-stop revenge, Baili Hongyi was forced to marry, his father was killed to take the initiative to pursue the murderer and investigate the case, and Wu Siyue's tacit understanding of the partnership and cooperation, the intricate forces and conspiracies hidden behind the scenes also gradually surfaced, becoming a clear clue to structure the plot and attract the audience.
However, on the line of Baili Hongyi, the drama dominates the main plot of the suspenseful detective case with the scenes of the beauty food tasting, the scene of the wedding ceremony and the love scene of first marriage and then love. Although these scenes and scenes continue to cause fans to discuss topics on Weibo, which is regarded as "fan welfare", it is a damage to the plot and rhythm of the whole drama to a certain extent.
Compared with the highly acclaimed "Twelve Hours of Chang'an", it is true. "The Twelve Hours of Chang'an" takes "24 hours of anti-terrorism" as the main plot line, and in the process of anti-murder detectives by Zhang Xiaojing, Li Bi and others, one by one, the power relationship between them and various characters in Chang'an is laid out, and the plot is compact and effective, rather than unnecessary love scenes and deliberately created topics.
Not fresh enough for the characters and actors
"The Wind Rises in Luoyang" and "The Twelve Hours of Chang'an" are similar in character and actor combination.
In terms of personality, the protagonist of "Chang'an", Zhang Xiaojing, is the bad marshal of Chang'an, Li Bi is the Jing'an Sisi Cheng, the protagonist of "Luoyang" Gao Bingzhan is the bad envoy of Luoyang, and Baili Hongyi is the son of Shangshu of the Ministry of Works, the two are almost exactly the same, with the cross-class cooperative detective model of low-level civilians and noble children, creating a suspenseful story of Ma Boyong's imagination of the integration of the city and the court.
In terms of actor matching, "Chang'an" uses the strength of actor Lei Jiayin with idol star Yi Yanqianxi, and then with Han Tongsheng, Yin Zhusheng and many other old drama bones to assist, "Luoyang" adopts the same strategy, with the strength of actor Huang Xuan with idol star Wang Yibo, but also invited Gao Shuguang, Zhang Xilin and other drama bones as a match.
Similar character design and actor collocation have played a similar effect to a certain extent, that is, in the overall perception of "Chang'an" and "Luoyang", the powerful actors and old drama bones are undoubtedly the acting facade and visible responsibility of the whole play, and the idol stars have shouldered the heavy responsibility of absorbing fans, which continues to trigger topic discussions and attention.
Lei Jiayin shows Zhang Xiaojing and Yi's multi-faceted personality to the fullest, Han Tongsheng's sophisticated and natural performance interprets He Zhizheng, who seems to be stupid but has a mirror in his heart, while Huang Xuan shows Gao Bingzhan's persistence and madness between the hands and feet and the eyes of Mei Yu, and Gao Shuguang and Zhang Xilin are even more magnificent, performing the love and helplessness of the two "grandfathers".
But the difference is that at that time, Yi Qianxi's introverted but extremely aggressive, youthful and calm performance in "Chang'an" won some recognition, and also got some controversy because of the line "biting the word unclear"; but Wang Yibo's performance in "Luoyang" was directly evaluated by polarization, falling into a controversial situation between "good-looking skin bags" and "facial paralysis acting skills". To say objective conditions, Yi Yi Qianxi was in the years when idol artists were in the limelight, and gave performances that exceeded the expectations of most audiences under low expectations, which was regarded as the node for idol artists to play a "turnaround battle". Now that the flow has faded, Wang Yibo has just come to a stage where the evaluation system is more stringent and the artists are more needed to give solid performances, but he has not yet surpassed himself.
Baili Hongyi is a typical growth type of character, at first intelligent and simple, not sophisticated, and then more focused and persistent, he stepped into the world, the process of pursuing murder gradually matured. Objectively speaking, Wang Yibo's performance in the play is not very convincing, and the almost unchanged expression and some contrived body movements are more exposed in the contrast with Huang Xuan.
But on the other hand, for Wang Yibo, who is not from the acting class, this drama is also one of the evidences of his honing his acting skills and continuous growth, and the emotional changes he showed when he found out in the play that Grandpa was poisoned and died were still relatively accurate.
Episode word of mouth and industry impact
At the iQIYI World Congress held in May this year, iQIYI put up the slogan of "One Fish and Twelve Eats" for "Wind Rises Luoyang", and developed 12 product forms including comics, dramas, variety shows, online movies, animation, games, documentaries, stage plays, VR full-sense movies, cloud performances, derivatives and real estate based on Ma Boyong's "Luoyang" IP.
On June 10, the signing ceremony of the cooperation between iQIYI and Zhongdu was held in Luoyang Luoyi Ancient City, and the two sides reached an agreement on the IP licensing cooperation of "Wind Rise Luoyang", and will build a "Wind Rise Luoyang" theme script killing, VR game experience store and theme hotel in Luoyi Ancient City in the future. On September 15th, the panoramic humanistic exploration program "Debut!" jointly produced by iQIYI, Luoyang Wenbao Group and Luoyang Radio and Television Media Group "Luoyang" has achieved a good response after iQiyi was launched.
Coupled with the current online drama "Wind Rises Luoyang", iQIYI's grand commercial layout and industrial layout on this IP are gradually landing. Following the logic of the market and business, this is also one of the important reasons why it has made high investment and large production of the show, and invited powerful actors, drama bones and traffic stars to star at the same time.
Since its inception, the high popularity of "Wind Rises Luoyang" has fired the first shot of the new "universe" for iQiyi. However, at a time when the reputation of the work has a strong impact on market returns, whether it can get praise as scheduled and obtain a virtuous circle in the subsequent "universe" layout is also an important issue that the drama side is worried about. On the other hand, from the perspective of the industry and ordinary audiences, the "pink and black war" in the review of "Wind Rise Luoyang" not only seriously exposed the evil deeds of the rice circle, but also became conclusive evidence that revealed that the Douban score was becoming more and more "unreliable".
Although with the start of the series, more rational viewers and "passers-by" have also joined the evaluation of the show, but for this drama that naturally carries "traffic filters" and "black bodies", the voice of rationality does not seem to be too prominent at present, but it is the proper meaning of the evaluation to return to the work itself.
As far as the work itself is concerned, compared with most costume dramas that focus on high-sugar and high-sweet overhead love scenes and are spat at and badly evaluated by the audience, "Wind Rises Luoyang", which focuses on costume suspense, is more appropriate and exquisite due to the foundation of Ma Boyong's IP and the exquisite design of the creative team.
Although the play also has problems such as the story rhythm is not tight and some actors cannot keep up with the performance, with the further development of the plot, it is not known whether the play will eventually be "waiting" in word of mouth.