Shanghai Xintiandi changed the original residential function of Shikumen for the first time based on the old area of Shikumen Building, the symbol of Shanghai's modern architecture, and innovatively gave it commercial operation functions, transforming this old house that reflects Shanghai's history and culture into a fashion, leisure, cultural and entertainment center with functions such as catering, shopping, and performing arts.
Xintiandi Mall
Leisure time
Strolling through Xintiandi, it seems to be going back in time, as if you are in Shanghai in the 1920s and 1930s, but stepping into the interior of each building, it is very modern and fashionable, and you can personally experience the unique concept of Xintiandi, this organic combination and the ingenious arrangement of the arrangement form a symphony of Shanghai yesterday, tomorrow and today, so that tourists at home and abroad can taste the unique culture.
Afternoon tea time
A combination of Chinese and Western cultures
It covers an area of 30,000 square meters and has a construction area of 60,000 square meters. The exterior of this Shikumen complex retains the brick walls, roof tiles, and shikumen of that year, as if stepping back in time, in the 1920s. However, the interior of each building is tailored to the lifestyle, rhythm of life and emotional world of modern urbanites in the 21st century, and has become an international gallery, fashion store, theme restaurant, coffee bar...
Friends have a drink
Late night lanes
Ryan selected Benjamin Wood Architects, an expert in the renovation of old houses in the United States, and Rijian Design Firm in Singapore with oriental cultural background, and invited the famous Tongji University Construction And Design Institute as consultants. Architects should consider many aspects from the perspective of protecting historical buildings, urban development and architectural functions, and inject new vitality into these old buildings to meet the needs of consumers in the new century. For now, their designed plan is right. At least for now, Xintiandi is indeed a place that has become a very hot trend!
Mr. Benjamin Wood
In fact, from the beginning of Wood's first project in China, shanghai "Xintiandi", a Romantic China practice began. He revived and revitalized the local culture by preserving the brick wall tiles of the landmark Shikumen and modernizing each building. Xintiandi is not only a fashion landmark in Shanghai, but also rewrites the history of Shikumen, bringing a profound impact on the transformation of old buildings in Shanghai and even the whole country. At present, he has handled and completed large-scale comprehensive projects all over the world, including the reconstruction of the central railway station in Washington, D.C., lincoln road in Miami Beach, and the Shanghai Xintiandi Comprehensive Business District in China, Moon Bay in Shanghai Ruihong New Town, Hongqiao Tiandi in Shanghai, Zhongshan Avenue in Wuhan, Tan Hualin in Wuhan, The Bund on Qingdao Road in Wuhan, Kangqiao Water Town and Lingnan Tiandi in Foshan. Continue to share a few photos of Xintiandi.
The story of the lane
Fountain Square
The reason for this achievement is that Wood knows how to appreciate the ordinary houses that people live in every day, rather than demolishing and building with the misplaced mentality of looking at "money", but more of a inheritance of traditional things, constantly giving new meanings to architecture. He believes that in the next 10 to 20 years, more people will begin to appreciate the human scale of urban blocks. It is said that in order to understand the culture of Shanghai Lane, Mr. Wood often rides his bicycle around Shanghai, in search of inspiration and inspiration!
Quiet and peaceful
Construction began in early 1999 and will be completed in June 2007. The premises were opened to the public and all opened at the end of 2007. The architectural style and operating characteristics of the ancient Yixi are refreshing. From the moment its scaffolding was not completely removed, stars, artists, entrepreneurs, bankers, and diplomats in Shanghai flocked to and lingered. Fashion and cultural events such as international model contests, fashion shows, Japanese ghost taiko drum performances, and film press conferences of famous movie stars have chosen to debut in Shanghai Xintiandi.
It's like an old lane
Origin of the name of Xintiandi: The project was originally called "A Conference Site Renovation Project", but later, because it adopted Benjamin Wood's design scheme and put it into the leisure business, it was not appropriate to use the original name. Shui On Company adopts the wisdom of word breaking, the word "one" is added to the head of the "big" word as the word "heaven", and the heaven and the earth correspond to the world. The project started in 1999 and was completed in 2001, and the cross-century word "new" was also born, and the name "Xintiandi" was born.
Fashionable young people
Shanghai Xintiandi's business model is the separation of managers and operators. Shanghai Xintiandi only rents and does not sell, managers and operators are separated, such a model is synchronized with the international Mall operating model, and is also recognized by most domestic experts. With the lessons of the first generation of Mall, all investors will not fail to understand this, but under the pressure of funds, there are still not many who can stick to it.
Starbucks Grandpa
Zhou Yongping (Assistant to the Chairman of Shui On Group, Author of "Xintiandi Non-Tao"): The success of Shanghai Xintiandi has reached the realm of "people" suitable for all ages and praised by Chinese and foreign countries: foreigners walk into Xintiandi and feel that it is very Chinese; Chinese into Xintiandi, they feel that it is very international; young people enter Xintiandi and think it is very fashionable; middle-aged and elderly people walk into Xintiandi and feel that it is very nostalgic. As soon as Xintiandi came out, it caused a sensation in Shanghai and Southeast Asia, especially Hong Kong and Taiwan.
Today, Xintiandi has a great influence in the world and the whole country, and it has become a teaching case of Harvard University, and it has become a teaching case of MBA courses at Fudan University, Tongji University and Jiaotong University in Shanghai. The country also gave it a high honor, many cities came to imitate, all came to learn, and also invited Ryan to their cities to build a second new world. Being able to participate in this project feels like it's an honor in my life.