On November 29, according to the Investment China Network, Lanzhou ramen brand Chen Xianggui completed the fourth round of financing since its inception, and industry sources confirmed that "the amount of this round of financing is about 200 million yuan."
This financing has brought Lanzhou ramen, which has been silent for several months, back to people's vision, and the amount of financing has also refreshed the financing record of Lanzhou ramen.
△ Figure self-dining treasure book
In the first half of this year, Ma Jiyong, Zhang Lala, Chen Xianggui have successively obtained financing, and for a time, restaurants and investors have begun to conduct a comprehensive analysis of these brands without dead ends, and they are also talking about who the next Lanzhou ramen brand that has won the favor of capital will be.
However, such a discussion soon disappeared, because the investment and financing of the entire catering industry has calmed down, and it is no longer as crazy as in the first half of the year. The performance in the Category of Lanzhou Ramen is that since Chen Xianggui received more than 100 million yuan of A round financing on July 20, there has been no publicly exposed Lanzhou ramen brand financing news in 4 months.
Until the end of November.
Chen Xianggui, a subsidiary of Shanghai Chen Xianggui Restaurant Management Co., Ltd., was established in 2020, focusing on Lanzhou ramen and steel brazed beef skewers, hand-grabbed lamb, Lanzhou snacks and other products. According to the data of the narrow door restaurant, Chen Xianggui has 129 existing stores, and another 77 are waiting to open. The stores are mainly concentrated in Shanghai, with 93 stores, 15 in Jiangsu and 11 in Guangdong, respectively.
In July this year, its founder Jiang Peijun said in an interview with Winshang That by the end of the year, Chen Xianggui's number of stores will reach 120, and it is estimated that it will reach 600 in the next three years.
It seems that with the efforts of Chen Xianggui, Lanzhou Ramen, which has 50,000 stores across the country, will bid farewell to the long history of "category and brand".
Together with the farewell, there may be some pain points that Lanzhou ramen has long existed, such as environment, services, and products. According to the "2021 China Snack Fast Food Industry Development Research Report" (hereinafter referred to as the "Report"), a catering big data research and evaluation agency NCBD (Food Treasure Book), in terms of taste, 35.7% of the bad reviews of Lanzhou ramen, close to 20% in terms of service, 13.5% of the bad reviews of too little beef in ramen, in addition, some bad reviews in terms of health environment and price have also been received.
It can't be said that Chen Xianggui has completely solved these pain points, but at least we can see that they are indeed optimizing and upgrading, and there are more and more such Lanzhou ramen restaurants.
In fact, as the world-renowned "first side of China", Lanzhou ramen has a high popularity and a large market space, and the "Report" of NCBD (Food Treasure Book) points out that in this category, there is a full opportunity to appear thousands of stores brand.
Lanzhou ramen, founded in 1915, is famous for its style of "soup clear mirror, rotten meat fragrant, thin noodles long", and has gone to more than 40 countries and regions around the world. Such a bowl of noodles, who does not love?