In the in-depth study and implementation of the spirit of the Sixth Plenary Session of the Nineteenth Central Committee of the Communist Party of China, the Lingwu Municipal Taxation Bureau of the State Administration of Taxation launched the "Smurfs" tax service brand in the early stage to facilitate the citizens to handle various tax-related businesses, and innovatively designed the "Smurfs" cartoon animation image, taking taxpayer satisfaction as the core and serving taxpayers with true feelings.
"Hi everyone! I am Tax Xiaoning, I am Tax Xiaoxia, this is the "Smurf" from the Lingwu Municipal Taxation Bureau, she works happily on the land of Lingzhou every day, and strives to provide you with high-quality, convenient, intelligent and efficient, and excellent services..."
This cute cartoon image is a "new employee" of the Lingwu Municipal Taxation Bureau who has just "joined" - the Smurfs, this name and image look "silly", but in fact, it also has a deep meaning.
Qiang Tingting, a cadre of the Lingwu Municipal Taxation Bureau: "The image of the Smurfs is designed with a sense of science and technology robot as the prototype, full of sense of science and technology. One-handed praise means that the high-quality tax service has been praised by taxpayers; the headset refers to the shape of the mayor of Lingwu, the shape of the jujube leaf on the head, echoing with the long red jujube, reflecting the regional characteristics of Lingwu City; wearing a blue tax uniform, with the word 'Lingwu Tax' on the head, the top 'e' reflects the new experience of the Internet + taxation tax service, making the image more exclusive; the mascot as a whole is mainly blue, matching the name of the Smurf and the color of the tax uniform. ”
In order to build the "Smurfs" service brand well, at the same time as the launch of the "Smurfs" tax service brand, the Municipal Taxation Bureau has also launched a number of convenient and innovative measures, increased the publicity of tax policies, and improved the quality and efficiency of tax services.
Qiang Tingting, a cadre of the Lingwu Municipal Taxation Bureau, said: "We focus on innovating the connotation and form and function of the online e-station, the transfer of tax service channels to the online, the active implementation of the tax reduction and fee reduction policy of the Smurfs expert team, and the Smurfs cloud platform created by the levy group to answer questions for taxpayers; we also rely on the 24-hour self-service tax service hall to create the Smurf tax e station, which can handle a number of tax-related businesses." In the tax hall, we have also opened a smart tax experience area to achieve seamless connection between internal and external network tax handling, and can complete 30 taxpayers' regular tax business in one stop 'online + offline'. ”
In the future, the Lingwu Municipal Taxation Bureau will continue to accelerate the construction of a smart tax ecosystem driven by big data empowerment, large collection and management, large service optimization and upgrading, great co-governance and coordination, and large technology support and guarantee, and bring more high-quality tax service experience to the general public by enhancing the brand influence of "Smurfs".
Reporter: Wang Yu
Editor of this issue: Song Wenhe
Editor-in-charge: Tang Chunyan
Review: Zhao Guijiang