The tablet market is ushering in new growth.
IDC data shows that student tablet shipments in the third quarter of this year increased by 6.9% year-on-year. In this wave of hot flat sales, in order to better adapt to market demand and make products more in line with the affordability of most families, manufacturers are also adjusting product prices. The data shows that the proportion of shipments of tablet PC products with the most cost-effective price point of 2000-3000 yuan in recent times has increased significantly.
In fact, as an electronic product, tablets have a high secondary circulation value, and many families buy second-hand tablets as daily learning and entertainment tools. According to the data of the transfer group, in addition to the iPad on its platform, Apple, Huawei, Xiaomi and other high-end Android tablets continue to sell because of higher cost performance after excluding the brand premium.
Demand for student tablets has risen, and mid-range product lines are optimistic about the market
Since the third quarter of this year, the originally tepid tablet pc market has ushered in an outbreak.
According to the latest report released by IDC, the Chinese student tablet market bottomed out in the third quarter of 2021, with shipments reaching 1.31 million units, an increase of 6.9% year-on-year, changing the trend of year-on-year decline for four consecutive quarters.
For the re-take-off of the student tablet computer market, analysts in the data department of the transfer group said that the market has become hot again In addition to the growth of consumer demand, it has also been affected by the price reduction of the product itself.
From the relevant data, during the period from Q3 of 2020 to Q3 of 2021, the shipment of student tablets increased significantly in the price range of 2,000 yuan to 3,000 yuan with the most concentrated demand and the highest attention. The proportion of products in the price range of 4,000 yuan to 5,000 yuan, more than 5,000 yuan and 1,000 yuan to 2,000 yuan has declined to varying degrees.
The average price of tablet computers has dropped by 500 yuan, and it is worth starting with turning to cost-effective products
In fact, the price range of 2,000 yuan to 3,000 yuan is also the most acceptable purchase budget for most consumers.
This applies not only to student tablets, but also to the entire tablet market. Comparing the average price of the double 11 tablet PC market, it can be seen that the average price of the double 11 tablet PC in 2021 has dropped from 3082 yuan in the same period last year to 2580 yuan.
Analysts in the data department of the transfer group said that market demand and consumer preferences are the reasons on the one hand, on the other hand, they are affected by the entry of more manufacturers, making the competition more fierce, and the choice of consumers has also increased.
Out of price sensitivity, many families have begun to buy more cost-effective second-hand tablets. According to the second-hand double 11 war report released by the transfer group this year, the order volume of 3C digital product payment increased by 284.6% year-on-year. In the transfer to strict selection stores, cost-effective student tablets are in sufficient supply, and the same budget can start with more high-end products.
For example, the Xiaomi Mi Tablet 5 Pro with an 11-inch large screen not only has a 2.5K ultra-clear display, but also supports 120Hz high brush, and the display effect is very stunning. At the same time, it is equipped with Snapdragon 870 flagship chip, 67W fast charging, which can ensure sufficient battery life. In terms of software, Xiaomi has also specially adapted the APP to make the experience more smooth. At present, in the transfer of strict selection stores, 6G + 256G specifications only need about 2500 yuan.
In addition, the 10.4-inch Huawei MatePad is also a good choice, equipped with a scarce Kirin 820 chip, not only has a 2K eye protection full screen, but also equipped with an exclusive education center and children's paradise, supports stylus, fully meets the needs of children's learning and leisure, and has a 5G version to choose from. In the transfer to the strict selection store, 90% of the new 6G + 128G WlAN version of the starting price of more than 1730 yuan.
Overall, tablets still have a large potential demand. Thanks to the continuous adjustment and innovation of manufacturers, the competitiveness of tablet PC products is also improving. The industry predicts that in the next few years, China's student tablet market will begin to grow positively year-on-year, and high-quality second-hand tablet products will also be favored by more consumers.