Image source Figureworm Creative
Black Five Network is a festival promotion that everyone is looking forward to breaking orders, but many Amazon sellers have said that "the single amount is flat", and even not as good as Double 11. Last year, a few thousand orders were issued in the same period, and this year there are less than a thousand orders. The reason is that the consumption power of overseas groups is overdrawn in advance? Or is there a downturn in the market as a whole? There are a lot of factors involved.
With the development of society, people's consumption forms have undergone fundamental changes, most of them have turned to online consumption, coupled with the reasons of the epidemic, to promote and attract many people into cross-border e-commerce, Amazon alone has more than 1.3 million new sellers, the United States alone has 200,000 people. This includes a lot of "halfway out" transformation factories, industry whites, and foreign trade enterprises. But new sellers who know little about the cross-border industry are "clueless" about Amazon's operations. Some of them test the waters themselves, but they have not been effective for a long time, and finally they can only give up halfway; some seek to operate on behalf of the "curve to save the country" and want their brands to successfully go to sea. So, what is the current status of these new Amazon sellers who are looking for a generation to operate?
From being forced to liquidate to stabilizing orders and rising fans, what did the two sellers do right?
"Received a notice from the manufacturer that due to the impact of the epidemic, the goods are seriously backlogged, do not seek profits, only for clearance processing, and the return of funds !!!"
At the end of the year, the clearance activities of some clothing manufacturers have gradually become more frequent...
Because of the wide variety of clothing SKUs, manufacturers inevitably have the problem of "destocking". Especially under the influence of the epidemic, the cost recovery funds of foreign trade factories are slow, resulting in a backlog of offline goods throughout the line, and the factory is forced to be in a semi-paralyzed state.
Bob, the owner of a garment factory, said, "Our company does not have a complete experience and team in the operation of the e-commerce platform, and I myself simply tinker with the operation of the e-commerce platform." So after the cross-border e-commerce dividend took off last year, I thought about trying it, and maybe there was a glimmer of life. ”
Therefore, Bob found a agency operating company through the introduction of a friend to diagnose the store, and after analyzing the competitors and market industries, he took the form of clearing the goods for refined operation. At the same time, advertising inside and outside the site is served and promoted.
Bob told Hugo Cross Border, "At the beginning we thought we could clear those goods out of the warehouse and not turn into dead inventory." But after the operation, it was found that sales were growing at each stage. Slowly, from the need to clear the warehouse to now stable sales of 20 per day, and it is a high-priced commodity. We were pleasantly surprised by this result. ”
Also looking for a generation of operations are also entrepreneurs who have just entered the industry. Sally is an Amazon jewelry store owner, although he has his own ideas, he is still suffering from the cross-border industry novice Xiaobai, the store traffic is very small, the brand awareness can not be opened, do not know how to optimize the store and products, and fall into the bottleneck of operation.
With the help of agency operation, Sally found the main problem point of the store, that is, the store products are many and complex, there is no priority and differentiation, and it is purely a grocery store of fast fashion products, and it is impossible to form a clear product brand positioning. If you want to solve the problem of store traffic, you need to start with the product first.
"Their diagnosis of the store is quite accurate, and then help us start from two aspects: one is to dig out our main product - bracelet, and constantly enrich the style and color of this bracelet, according to market trends and design inspiration, gradually label the brand as [young, fashionable and affordable jewelry]; the other is to use the strong social attributes of fashion products to layout and promote through social media matrices such as Facebook, Instagrams, YouTube, etc. Fans and sales have gone up a lot," Sally said.
Once operated a $10 million store, what is the origin of this company?
In fact, the agency operation industry has existed in the cross-border e-commerce market for a long time. Although there are many questionable and criticized contradictions and disputes in the middle, the fact that there has always been market demand shows that some powerful companies can really solve the pain points of sellers.
In the demand side, there are three main types to sum up: one is the transformation of traditional foreign trade, looking for professional service providers to carry out store or account operations, becoming one of the effective ways for traditional foreign trade factories to transform cross-border B2C operations; second, sellers who build and shape independent brands but lack their own experience; third, due to the epidemic, a large number of new sellers enter the market, there are many "laymen", and the demand for agency operation is large.
Due to the uneven quality of the agency operation service providers in the market, if the seller encounters an unreliable operating company, it will not only waste time, energy and money, but also "counterproductive" to the operation of the store. So why did the two Amazon sellers mentioned above achieve significant results?
It is understood that the agent operators behind these two sellers are from Fission (Xiamen) E-commerce Co., Ltd. (hereinafter referred to as "Fission Cross-border"), an e-commerce operation service company dedicated to providing one-stop cross-border e-commerce operation solutions for enterprises, factories, entrepreneurs' own brands going to sea and expanding sales channels.
It has six years of cross-border e-commerce platform service experience, covering Amazon, Shopee, Lazada, Wish, AliExpress and other platforms, and has operated 72 stores on behalf of other platforms. It is worth mentioning that Fission Cross-Border also operated Amazon's annual sales of $10 million stores. For the Amazon platform, Fission Cross-Border not only provides services for agency operation, but also provides Amazon operation consulting services for sellers.
Although the demand has always existed, the chaos of the agency operation market has also been criticized for a long time, leaving many "shadows" for sellers. So is fission cross-border reliable? What are its advantages?
It is reported that fission cross-border is the governing unit of Xiamen Cross-border E-commerce Association. Among the many agency operation service enterprises, the service advantages of fission cross-border are mainly reflected in the following six points:
1. Cross-border project partnership operation, cost sharing, profit sharing! 2. From big data selection to product development, from picture copy optimization to drainage inside and outside the station, from brand building to professional after-sales service, refined operation of each process! 3. More than 8 years of B2B, B2C e-commerce practical experience, more professional and comprehensive e-commerce platform operation! 4. IT system support, all-round real-time sales management, inventory management, cost management, data analysis, customer service! 5. Pay attention to intellectual property protection and risk prevention! 6. Exclusive senior team, 1v1 operation of each operation project.
Interested sellers can pay attention to the relevant services and related first-hand cross-border information.