Wen 丨 Xixi
According to the audience's week-wide rest schedule, Monday is not the best time to watch a variety show, so most variety show producers will schedule the show to air on the weekend.
However, in the case of a large number of variety shows choosing to avoid Monday's relatively sluggish broadcast time, a variety show called "Opening the Door" stood out.
It is also simple to think about, the lack of competitors, the quality of their own programs can be guaranteed, how can market audiences not pay attention to this program? Following the popularity of the show, the host performance of the host Nigmat was also affirmed by the market audience.
The market often judges the quality of a variety show by the production time, not that the program with a long production time is more sophisticated, but that it can be produced for such a long time, which is enough to prove that the market and the audience recognize the show.
"Open the Door" was launched in 2013, 8 years of production time has made the audience deeply impressed by this show, what is valuable is that this is a variety show for all ages, and it is a "family fun" program suitable for the whole family to watch together.
The long-term production did not cause the audience to have aesthetic fatigue, and in terms of comparative analysis, the performance of the host Nigmat is the fundamental reason for helping "Open the Door" to continue to maintain its freshness.
Variety shows often have a certain "periodicity" in the market, especially variety shows of a more entertaining nature, the audience can easily produce aesthetic fatigue, and once other types of variety shows appear in the market, the audience naturally "likes the new and hates the old".
For "Open the Door", the game-breaking model is not uncommon in TV shows, and the reason why it can continue to ensure competitiveness in the market, and even say that the ratings are in a far-ahead position at the same time, the producer should be most grateful to the host Nigmat.
After all, the guests of each episode of the show are changing, the song type is changing, the unchanged is the host Nigmat, and the ratings can ensure a high level at the same time, which is naturally the credit of Nigmat.
It may be useful to discuss from the presentation of the content of the program: "Open the Door" is an entertainment variety show, the atmosphere presented by the program is also relaxed and pleasant, if you invite a news anchor to serve as the host of the program, it is obviously somewhat inappropriate, Nigmati's free and casual hosting style has been amplified in this program, and even said to help the program get more affirmation.
In the face of different types of guests, Nigmati can easily cope, such as encountering an aunt who likes to whistle, and Nigmat can talk to the aunt through whistling.
At the same time, as the controller of the rhythm of the entire program, Nigmati can pull the program back on track at any time and never forget to promote the development of the program process, which is the performance of an excellent host.
On the other hand, Nigmati himself must have enough talent to avoid being left out during the guest interaction phase.
Judging from the positioning in the show, Nigmat is more like a "connector", connecting the guests, performers, songs and even the audience through its own hosting.
He needs to take care of the feelings of guests who participate in the recording of the show in different capacities, and also need to pay attention to his hosting and whether the presentation of the show can be affirmed by the audience, and in terms of results, Nigmati has done this.
The ratings of "Open the Door" are continuing to rise, and with market share and ratings maintaining a leading position at the same time, how far is Nigmat from the so-called façade host?
It is said that CCTV hosts need to have a program that can represent their hosting ability, and "Opening the Door" is not Nigmat's masterpiece?
Compared with the hosts of the same age group, it seems that no one can be compared with Nigmati, although the market still questions his voice, but the choice of CCTV can just prove that Nigmat's performance is bright enough.
Otherwise, how could CCTV arrange for him to take over the host of the "Avenue of Stars" and arrange for him to serve as the host of the main venue of the CCTV Spring Festival Gala?
From obscurity to becoming the façade of CCTV, Nigmat has been affirmed by the audience with his efforts.
As a host of variety shows, Nigmati has repeatedly appeared on the stage of the Spring Festival Gala and participated in the hosting of CCTV façade.
Of course, if you want to get further recognition from the audience, in addition to "Open the Door", Nigmat also needs to try more different types of programs, and let those programs also be affirmed by the market.
Proofreader 丨 Wang Xixi