After a whole year of brewing, Leshan Jingyan citrus harvested a bumper harvest. A new round of citrus "procurement and marketing war" has quietly started.
Recently, the reporter walked into the Baili Industrial Ring Road in Jingyan County and saw that at the border between No. 88 Farm and Jianglin Farm, more than 80 workers organized by the Le Citrus Business Department were harvesting Ehime in two orchards. Just after the workers and vehicles were in place, Pan Ting, the head of the le citrus business department, also walked into the orchard and opened an online sale with the owner through live broadcasting.
"A month ago we started selling goods live, from a few hundred boxes at the beginning to a few thousand boxes a week later, and now we are sending 100,000 pounds to all parts of the country every day." Pan Ting, head of the business department of Le Mandarin, said that through live sales, dealers across the country have been introduced, "every day can load about 10 cars, more than 200 workers a day are still busy." ”
Most of the fruit picking teams are local villagers who enjoy finding such a "doorstep" job. "There are old people on the top and small people on the bottom, and they can't go outside to work, so they do some citrus work at home, and after a year, we can get the net income and life inside our family up, so we feel satisfied." Yang Yanping, a villager in Jiepai Village, Jiyi Town, said.
In addition to the busy picking site, the woe agriculture that provides the whole industry chain service for the development of the citrus industry in the late-ripening citrus park has also been busy recently. In the sorting center, a fully automatic sorting line that can realize real-time online supervision, multiple data collection, and benchmarking analysis is put into operation, so that the well-researched citrus with bright color and juicy flavor can "run" faster and "walk" more steadily.
Chen Wei, general manager of Jingyan County Woyu Agricultural Service Co., Ltd., introduced that through the "smart" sorting of the automatic sorting line, Ehime No. 38 purchased by Woyu Agriculture has been successfully sold to hema fresh and large supermarkets in Hebei, Anhui, Shandong and other places. As of now, the company's Ehime citrus sales this year have exceeded 1.8 million catties.
It is reported that the planting area of Ehime No. 38 in Jingyan County has reached 50,000 mu, and the output is expected to be 75,000 tons this year, with an output value of about 450 million yuan. In addition, late-ripening citrus such as Harumi, Kiyomi and Crystal Citrus reached 150,000 mu, with a production area of 120,000 mu, an estimated output of 180,000 tons, and an output value of 1.26 billion yuan.
In recent years, the county has deeply implemented the requirements of the structural reform of the agricultural supply side, centered on the construction of the 10 + 3 agricultural industry system proposed by the provincial party committee, continuously cultivated and expanded the four characteristic advantageous industries dominated by citrus, worked building bases, creating brands, engaging in processing, and promoting integration, and made every effort to create a dominant and characteristic industry dominated by late-ripening citrus. By participating in national exhibitions, selection of famous fruits, holding promotion meetings, fruit picking festivals, orange song cultural festivals and other activities, dealers from all over the world are attracted to come.
In addition to the high-quality fruit, there are also beautiful gardens. This year, Jingyan County actively carried out the promotion of citrus modern agricultural park, and helped the upgrading of the park through measures such as infrastructure upgrading, standardization construction and processing capacity improvement of production areas, improvement of new agricultural formats, improvement of quality brand creation, strengthening of scientific and technological support, and strengthening of main body training. In the current late-ripening citrus park, the 8.5-kilometer road has been hardened and colored, and on both sides of the road, fresh and bright green plants and cultural and creative orange babies, knowledge exhibition signs, etc. are complemented, making the park more beautiful and more vibrant, and also making the jingyan citrus industry not only have "sweetness", but also "look". (Yang Jianbin)