Blue Mountains: Small toys, big market

In the warm winter sun, in the production line of Xingyue Investment Technology Co., Ltd., workers are rushing to make a batch of toy orders to the United States, Britain and other countries and regions.

Xingyue Investment Technology Co., Ltd. is a Hong Kong-funded high-tech toy enterprise, mainly producing electronic toys, plastic toys, plush toys, all kinds of remote control toys, is one of the enterprises in Lanshan County's "introduce hometown, return to hometown, build hometown" activity response. Since the beginning of this year, in the context of the global fight against the epidemic, Xingyue Investment Technology Co., Ltd. has increased its efforts in new product development, strived for new customers, improved market competitiveness, and seized market opportunities.

In recent years, Lanshan County has actively undertaken the transfer of the leather goods and toy industry in the Guangdong-Hong Kong-Macao Greater Bay Area, developed the light textile leather goods and bags as a characteristic leading industry, introduced a series of policy support, increased investment attraction, accelerated the construction of a full-factor and full-chain industrial ecosystem, and formed a unique industrial chain, which has a greater influence and representation in the city and even the province. At present, Lanshan County has landed more than 130 leather goods and bags toy enterprises, with a total investment of 11 billion yuan.

【Source: Yongzhou Municipal Bureau of Industry and Information Technology_District County】

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