The "Trinity" Beijing Automobile Zhida X3 officially opened pre-sale, and the target group pointed to the post-90s

On July 4, the highest temperature in Beijing reached 41 degrees Celsius, setting a new record for the month. In such a hot weather, it did not affect a group of young auto media people to participate in the competition and experience the delicate connection between cars and basketball.

In the current mainstream products in the market, SUVs have always been a popular car series. How to get the recognition of new products by the current mainstream young consumer groups has become the primary task. On July 4, BAIC Motor brought its new SUV, the Zhida X3, and officially opened the pre-sale on the same day, with a pre-sale price of 59,900 yuan to 99,900 yuan, which is expected to be officially listed at the end of July. Its arrival has built a "Zhiduoxing" product matrix, and will compete in the market together with Zhidao and Zhixing series in the future. How much strength of the new car can stand firm in the current competitive SUV market, let's break it down one by one.

Basketball as a sport pays attention to team tactics, which is exactly in line with the product matrix characteristics of "Zhiduoxing". As a new SUV, Beijing AutoMotive Zhidao X3 has raised its own strength to a new height. Whether it is in terms of tactics or product characteristics, Beijing Autobour Zhida X3 has excellent strength in the same level.

In the face of the post-90s consumer group, BAIC Motor has a profound insight into the needs of young people to choose cars, and the birth of Zhida X3 is so. The new car is positioned as the "new BUFF Youth AI SUV", and for this reason, it has also adopted a new logo - "BEIJING". The new logo is more youthful, fashionable, technological, and reflects the sunshine confidence of the post-90s generation with the grandeur of the capital Beijing.

As a brand new product and the third model of the Beijing Automotive Zhi series, the Zhida X3 has achieved the ultimate from design to manufacturing to tuning. The design language of "the beauty of the capital" makes the new car more in line with the aesthetics of young consumer groups in terms of shape.

It is worth mentioning that the whole series of the car is equipped with 205 Celestial Nebula LED light clusters as standard, which is extremely rare in the same level of products as standard. In addition, the new car also chooses products from Innafa, the largest Dutch sunroof manufacturer, at the expense of high costs. It is equipped with a panoramic sunroof with a dimension of 1120mm long and 845mm wide, and the roof accounts for more than 64%.

We know that the traditional use of cars is nothing more than to take us from A to B. Since entering 2019, cars have entered the field of intelligence and have been given a new meaning, especially in the second half of 2019, intelligent cars will be the field that car companies have set foot in, and the commercial application of AI technology will bring us an unprecedented car experience.

Beijing Automotive Zhida X3 is such an "AI SUV". First of all, the new car is equipped with a 5-inch LCD instrument and a 9-inch central control large screen to achieve linkage functions, and the world's first AI driving consultant system at the same level. The system provides users with a more secure travel experience from the aspects of power failure prediction, real-time push of fault information, and remote appointment of 4S shop services through six functional modules such as power guard, maintenance secretary, oil accounting, battery assistant, driving master, and message reminder.

In addition, in terms of voice control, compared with the competitors of the same level, its AI intelligent voice can easily achieve 228 multi-functional voice controls, further improving the user experience in terms of convenience of daily use. It is worth noting that the newly upgraded speech system of BEIJING Automotive Zhida X3 can also achieve barrier-free dialect communication, and the speech recognition accuracy rate is as high as 99%.

Handling and power performance have been pursued by the current post-90s, as everyone knows, Beijing Automobile Zhida X3 in addition to having a more youthful appearance, intelligent car machine system, but also can take you to experience the "10 seconds of pleasure". It is worth mentioning that the new car is tuned by the international team, and the whole series is equipped with the German thyssenkrupp electric power steering system as standard, which is more accurate in handling.

Coupled with a 1.5T all-aluminum turbo engine matched with a 6-speed manual transmission and a high-performance CVT transmission from Punch, Belgium, the Beijing Automobile Zhida X3 has also reached a very high level of power output. Its 1.5T engine + CVT transmission is a golden power combination, with a maximum output of 110 kW and a peak torque of 210 N•m. In addition, the performance of 10.84 seconds to break 100, the fuel consumption per 100 kilometers of 6.9, so that it has a "double kill" advantage of "100 kilometers acceleration ahead of the same class by 2-3 seconds, fuel consumption nearly 2 liters lower than the same class".

In the SUV market of less than 100,000 yuan, it can be said that the vast majority of models have a certain "conflict" with the current young consumer demand. It is not that they are not good enough, but whether they can get close to the real life of young people, which is not only reflected in the appearance and configuration, but also in the aspect of intelligence. An SUV with an AI tag is what young people need today. The launch of the Beijing Automotive Zhida X3 can be said to have come in a very timely manner.