General enterprises do the company's official website, what content needs to be placed on the home page of the website, how to design the column navigation column, the general top navigation needs to be about us, product display, news center, successful cases, service advantages, talent recruitment, message feedback, online customer service and contact information, etc., because an excellent corporate website structure should be reasonable, which is conducive to the improvement of customer experience, and will also help the website optimization and promotion conversion rate.
Homepage of the website
The home page of the website is the façade of the enterprise, but also the information that the user can see at first glance, and also determines whether the user intends to stay to see the company's services, products, introductions, cases and contact information, and finally there is a need to get in touch with the company, the column version of the website is very important, the home page to put what important content to the user to see, some customers in the home page to decide whether to agree, the home page design must be exquisite, the content must be valuable, do not put some irrelevant.
About us
About us is mainly to introduce the basic information of the enterprise, but also the user must understand the information, the general enterprise website must have about our column, which contains secondary columns such as: company Jane, enterprise honor, display process, organizational structure and so on.
Want to have a certain basic understanding of the enterprise, must be from the "about us" section to understand, a good business introduction is simple and concise, so that others can initially understand the basic situation of the company, and to understand the company's services and products to lay a good impression score.
corporate culture
The intangible value of the brand can make the user trust the enterprise, reflect the company's values, business philosophy, handling attitude, a good corporate culture can help the enterprise to enhance the brand image, can create the brand effect, has a very strong attraction to the user, a good brand can shape the user's cognition of the brand.
Products
Have a certain understanding of the enterprise, how to push the product to the user, you need a product center or business scope, that is, to tell the customer what the company is doing, through exquisite product pictures and detailed product introductions, or in the form of video to the user to do a comprehensive understanding and understanding, to solve the needs of customers, customers will have the intention of telephone communication or online consultation, this is the most core internal control of the website, other columns are only auxiliary, the purpose is to guide users to consume.
News Center
News information is not only for SEO optimization work and preparation, like the use of company news to inform users of some recent developments in the company, so that users can further understand the enterprise, you can also add a solution, technical guidance, convenient to answer the user's questions, by answering the user's heart of the question, the user can experience the professionalism of your enterprise.
Customer stories
What is the strength of the company, with what choice to cooperate with your company, what are the advantages, only the customer case can convince everything, but also a more direct method, share some successful cases in the website to convince customers of the trust and trust in the company, the content of the case should be true and reliable, so the case is a powerful tool to convince customers.
Contact details
Customers have a basic understanding of the enterprise, the service products are also interested, how to contact us, the website must be a company contact information, contact information generally such as mobile phone number, contact person, company landline, mailbox, online QQ, online customer service and company address.
You can also put a map navigation, traffic routes, convenient for users to come to the physical store to have a reference, so that customers can get in touch with the enterprise, achieve two-way communication, complete the final link of sales, and form a communication between customers and enterprises.
You can also make a feedback, can solve the problems encountered by customers, more effectively improve the enterprise service.
Article Source: https://www.clxx.net/jzzs/5169.html
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