A strain was branded with the mark of Wuliangye.
After years of research, in September this year, Wuliangye and the research group of Professor Xu Yan of Jiangnan University jointly tackled key problems and conducted microbial ecology and comparative genomics analysis on the main body of caproic acid bacteria in the main aromatic liquor producing areas such as Sichuan, Jiangsu and Anhui in China, and successfully deciphered the core mysteries of the big country's fragrant incense.
Wuliangye ancient cellar mud in the ancient cellar pond in the early Ming Dynasty
The research team isolated a strain of main caproic acid bacteria from wuliangye ancient cellar mud and named it Caproicibacterium sp. JNU-WLY1368, the discovery of this "new species", further corroborates one of the mysteries of Wuliangye Xiangguan through scientific means. As a milestone event in the liquor industry, the latest scientific research results use the founding time of Wuliangye Ancient Cellar (1368 AD) as the code name.
What is the significance of a strain that can answer the "incense code"?
Unveil the mystery and let the incense be seen
Michael Qian, a well-known liquor expert who has been engaged in the study of wine flavor chemistry, has begun to work on Chinese liquor research in recent years. He said that the composition of strong aromatic liquors such as Wuliangye is more complex than foreign distilled liquor, and the nose can smell some aromas, but it cannot be detected with instruments. The international understanding and research on the composition of Chinese liquor started late, the level is low, and the relevant research with written records only began to appear about 15 years ago. If the level of understanding and research is divided into 1 to 10 levels, the international research on wine composition has reached 9 levels, while the study of liquor composition is still stuck at level 5.
In the step towards the international market, the mystery of liquor has unique advantages, but it has also become an obstacle for the world to understand liquor.
The discovery of a strain may have irreplaceable progressive significance for baijiu to enter the international market.
Wuliangye is committed to promoting the international development of liquor
As a typical representative of Chinese liquor, Wuliangye plays its leading edge in scientific research and technological innovation in liquor brewing, and constantly introduces and uses modern advanced technologies such as flavor chemical analysis, computer blending and microbiome, and promotes the liquor industry to be in line with international standards in terms of ingredient identification and technical standards.
In recent years, Wuliangye has strengthened cooperation with domestic and international universities and institutions, committed to liquor research, and promoted the international development of liquor. Wuliangye and China Food Fermentation Industry Research Institute, Imperial College Of Technology, the University of Cambridge jointly established the Liquor Research Center - National Liquor Quality and Safety International Joint Research Center (Liquor Sub-Center); and Jiangnan University jointly built the "Academician Chen Jian (Expert) Workstation", in addition, the China Liquor Academy, the National Liquor Product Quality Supervision and Testing Center, etc. have been established, laying a solid technical foundation for Chinese liquor to go global.
Shine on the world stage and let the liquor be tasted
This month, the "Olympics", known as economic exchanges, scientific and technological displays and cultural mutual learning in various countries and regions, was held in Dubai, United Arab Emirates, as the official partner and official designated wine of the China Pavilion of the World Expo, Wuliangye and the China Pavilion made a wonderful appearance; and in Shanghai, nearly 3,000 exhibitors from 127 countries and regions around the world gathered at the Fourth China International Import Expo, and outstanding national brands are showing the face of the new era to the world. Wuliangye made a wonderful appearance as the core support enterprise of the 4th CIIE and the diamond member of the Hongqiao Economic Forum, and the Wuliangye Cultural Exhibition Hall will be located in the National Exhibition and Convention Center (Shanghai) for a long time, helping the CIIE to show the unique charm of Chinese culture to the world.
Wuliangye Cultural Exhibition Hall will be located in the National Convention and Exhibition Center (Shanghai) for a long time, helping the Expo to show the unique charm of Chinese culture to the world
As one of the earliest Batch of Chinese wine companies to embark on the process of "internationalization", under the new development pattern of "double circulation", Wuliangye has continuously broadened its international vision, continued to strengthen international cooperation, occupied international high-end economic and cultural exchange platforms such as the Expo, APEC, Boao Forum for Asia, and the World Expo, and closely combined with economy, trade and culture, investment and promotion to establish a broader development situation.
In order to accelerate the layout of the global marketing network, Wuliangye has set up three major international marketing centers in the Asia-Pacific, Europe and the Americas, Wuliangye Restaurant in Tokyo, Seoul, South Korea and Hong Kong, and Wuliangye Tasting Center in Düsseldorf, Germany, and Milan, Italy. In order to promote the integration of Chinese liquor into overseas markets, Wuliangye gives full play to its category advantages, adjusts and improves the international adaptability of taste, creates overseas operation innovation models such as "Chinese liquor + Chinese cuisine", "display + tasting" and "product + culture", continuously expands more abundant forms and channels, and enhances the experience and cognition of Chinese liquor by foreign mainstream consumer groups.
With the deepening and strengthening of the trend of economic globalization, China continues to promote the construction of an open economy and a community of global development destiny, as a Chinese national brand, Wuliangye will continue to open up the future, continue to show the world Chinese liquor culture, and interpret the "national spirit" and "wonderful world" of Chinese liquor brands.